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Sport sponsorship : the impact of sponsor image on purchase intention of fans

Koronios, Konstantinos; Psiloutsikou, Marina; … - In: Journal of promotion management : JPM 22 (2016) 2, pp. 238-250

Persistent link: https://www.econbiz.de/10011522098

What makes an effective CSR program? : an analysis of the constructs of a cause-related participant sport sponsorship event

Sung, Minjung; Yi, U-yŏng - In: International journal of sports marketing & sponsorship 17 (2016) 1, pp. 56-77

Persistent link: https://www.econbiz.de/10011557413

Roles of sport and cause involvement in determining employees' beliefs about cause-related sport sponsorship

Inoue, Yuhei; Havard, Cody T.; Irwin, Richard L. - In: International journal of sports marketing & sponsorship 17 (2016) 1, pp. 3-18

Persistent link: https://www.econbiz.de/10011557414

Sponsor response strategies for avoiding negative brand image effects in a sponsorship crisis : the comparative efficacy of apology, denial and no comment

Uhrich, Sebastian; Flöter, Thomas - In: Marketing : ZFP ; journal of research and management 36 (2014) 4, pp. 257-266

Persistent link: https://www.econbiz.de/10010438085

Self-congruence theory : towards a greater understanding on the global and malleable selves in a sports specific consumption context

Plewa, Carolin; Palmer, Karen - In: International journal of sports marketing & sponsorship 15 (2014) 4, pp. 230-252

Persistent link: https://www.econbiz.de/10010410853

Attenuation of negative sponsorship effects in the context of rival sports teams' fans

Grohs, Reinhard; Reisinger, Heribert; Woisetschläger, David - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1880-1901

Persistent link: https://www.econbiz.de/10011449336

The impact of alcohol sponsorship in sport upon university sportspeople

Kelly, Sarah Jane; Ireland, Michael; Alpert, Frank; … - In: Journal of sport management : the official journal of … 28 (2014) 4, pp. 418-432

Persistent link: https://www.econbiz.de/10010393251

Estimation of emotional and evaluating effects of sports sponsorships

Hansen, Flemming; Halling, Jens - 2000

Persistent link: https://www.econbiz.de/10001564876

Exploring the empirical evidence of social desirability bias (SDB) in sport consumer research

Park, Youngho; Kwak, Dae Hee - In: International journal of sports marketing & sponsorship 23 (2022) 1, pp. 173-189

Persistent link: https://www.econbiz.de/10012797848

The role of sports sponsorship in negative new stories about a brand : approach the halo effect

Cui, Ge-Qi; Lee, Jung-Yong; Jin, ChangHyun - In: Cogent business & management 6 (2019), pp. 1-20

This study examines whether a company’s sports sponsorship plays a buffering role that mitigates negative consumer … for group allocation. The results indicated that attitude and image formation changed considerably when sports sponsorship … in the experimental results, sports sponsorship affects corporate brand attitude and purchase intention. …

Persistent link: https://www.econbiz.de/10012622512