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How has the digital environmen...
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Digitalisierung
16,479
Digitization
14,124
Werbung
13,865
Advertising
11,334
Kreativität
7,477
Creativity
7,331
Innovation
4,130
Werbewirkung
3,896
Advertising effects
3,835
Consumer behaviour
3,649
Konsumentenverhalten
3,542
Online-Marketing
2,349
Innovationsmanagement
2,341
Deutschland
2,335
Internet marketing
2,330
Electronic Commerce
2,156
Innovation management
2,135
Social Web
2,119
Social web
2,117
E-commerce
2,111
Informationstechnik
1,926
Information technology
1,866
Theorie
1,808
Theory
1,760
Germany
1,739
Organizational change
1,593
Organisatorischer Wandel
1,582
Technischer Fortschritt
1,413
advertising
1,408
USA
1,385
Technological change
1,351
Welt
1,347
World
1,338
Geschäftsmodell
1,263
Marketing
1,258
United States
1,201
Business model
1,169
creativity
1,068
Industrie 4.0
1,056
Industry 4.0
1,033
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Undetermined
14,840
Free
10,187
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Article
22,706
Book / Working Paper
18,288
Journal
174
Other
18
Database
1
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Article in journal
15,537
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15,537
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3,381
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3,381
Graue Literatur
3,362
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3,362
Working Paper
2,165
Arbeitspapier
1,802
Aufsatzsammlung
1,515
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1,001
Collection of articles of several authors
907
Sammelwerk
907
research-article
775
Konferenzschrift
497
Conference paper
337
Konferenzbeitrag
337
Thesis
327
Case study
307
Fallstudie
307
Article
266
Research Report
258
Lehrbuch
234
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182
review-article
154
Amtsdruckschrift
146
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146
Ratgeber
135
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117
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111
review
99
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98
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98
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88
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88
Conference proceedings
87
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78
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77
conceptual-paper
68
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66
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66
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English
30,183
German
7,215
Undetermined
3,247
Russian
244
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144
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72
Italian
46
Polish
35
Swedish
32
Ukrainian
20
Portuguese
16
Danish
13
Serbian
13
Romanian
12
Finnish
11
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11
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6
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5
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5
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4
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3
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3
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3
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Author
All
Kaiser, Harry M.
67
Batabyal, Amitrajeet A.
63
Galenson, David W.
60
Eisend, Martin
49
Proeger, Till
47
Budzinski, Oliver
42
Nijkamp, Peter
42
Anderson, Simon P.
39
Kind, Hans Jarle
38
Taylor, Charles Raymond
38
Pelsmacker, Patrick de
37
Parida, Vinit
36
Ratten, Vanessa
33
Peitz, Martin
32
Rosengren, Sara
32
Gierl, Heribert
31
Septianto, Felix
31
Bruhn, Manfred
30
Zhou, Jing
30
Dahlén, Micael
29
Fritsch, Michael
29
Nickel, Volker
29
Pflaum, Dieter
29
Wilbur, Kenneth C.
29
Buch, Tanja
28
Hess, Thomas
28
Kollmann, Tobias
28
Mueller, Barbara
28
Nilssen, Tore
28
Okazaki, Shintaro
28
Meub, Lukas
27
Saffer, Henry
27
Schallmo, Daniel
27
Thonipara, Anita
27
Diehl, Sandra
25
Esch, Franz-Rudolf
25
Hundhausen, Carl
25
Sethi, Suresh
25
Sørgard, Lars
25
Zaccour, Georges
25
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All
Springer Fachmedien Wiesbaden
380
OECD
119
National Bureau of Economic Research
93
World Bank Group
58
Springer-Verlag GmbH
56
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
55
Arbeitsmarktservice Österreich (AMS)
53
Haufe-Lexware GmbH & Co. KG
48
IGI Global
48
Books on Demand GmbH <Norderstedt>
42
Nomos Verlagsgesellschaft
42
Springer Gabler <Firma>
35
Edward Elgar Publishing
31
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
31
Verlag Dr. Kovač
31
W. Kohlhammer GmbH
28
C.E.P.R. Discussion Papers
27
Verlag Franz Vahlen
26
De Gruyter Oldenbourg
25
Finansovyj Universitet
23
Université Paris-Dauphine (Paris IX)
22
Walter de Gruyter GmbH & Co. KG
21
Zentralausschuss der Werbewirtschaft
21
Campus Verlag
20
American Marketing Association
19
World Bank
19
HAL
18
Europäische Kommission / Gemeinsame Forschungsstelle
17
Peter Lang GmbH
17
Eric Cuvillier <Firma>
16
Vereinte Nationen / Economic and Social Commission for Asia and the Pacific
16
Österreichisches Institut für Wirtschaftsforschung
16
Shaker Verlag
15
Weltwirtschaftsforum
15
World Trade Organization
15
Deutschland / Umweltbundesamt
14
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
14
Tredition GmbH <Hamburg>
13
Agricultural and Applied Economics Association - AAEA
12
Erich-Schmidt-Verlag
12
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All
Springer eBook Collection
504
Journal of business research : JBR
445
Technological forecasting & social change : an international journal
282
SpringerLink / Bücher
268
Journal of advertising research
251
International journal of advertising : the review of marketing communications
215
International journal of advertising : the quarterly review of marketing communications
189
Journal of advertising
187
Journal of advertising : official publication of the American Academy of Advertising
180
Finance research letters
174
Journal of marketing communications
158
European Journal of Marketing
147
Journal of Consumer Marketing
142
Creativity and innovation management
136
Management science : journal of the Institute for Operations Research and the Management Sciences
112
HMD : Praxis der Wirtschaftsinformatik
104
Research
100
Journal of open innovation : technology, market, and complexity
99
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
95
Industrial marketing management : the international journal for industrial and high-tech firms
92
NBER working paper series
92
Journal of retailing and consumer services
91
International journal of production economics
89
Journal of promotion management : JPM
87
essentials
87
Journal of marketing
86
Business horizons
83
Young Consumers
83
Working paper / National Bureau of Economic Research, Inc.
82
NBER Working Paper
81
Strategic Direction
80
European journal of operational research : EJOR
79
International journal of production research
78
Journal of digital banking
77
AMS info
75
Technovation : the international journal of technological innovation, entrepreneurship and technology management
75
European journal of marketing : EJM
74
Journal of historical research in marketing
72
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
70
Journal of marketing research : JMR
70
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Source
All
ECONIS (ZBW)
35,516
USB Cologne (EcoSocSci)
1,831
RePEc
1,378
Other ZBW resources
1,287
EconStor
961
BASE
113
USB Cologne (business full texts)
53
ArchiDok
37
OLC EcoSci
11
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10
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Sort
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date (oldest first)
1
Advertising
& promotion
Hackley, Christopher E.
;
Tiwsakul, Amy Rungpaka
-
2021
-
5th edition
"Offering a short, concise and creative take on
advertising
and promotion, the new edition includes more on digital and …
Persistent link: https://www.econbiz.de/10012519279
Saved in:
2
The future of
creativity
in
advertising
Belch, Michael A.
;
Belch, George E.
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 395-399
Persistent link: https://www.econbiz.de/10010198663
Saved in:
3
A recent look : creative professionals' perceptions of
creativity
in Hong Kong
Leung, Vivienne S. Y.
;
Hui, Anna N. N.
- In:
Services marketing quarterly
35
(
2014
)
2
,
pp. 138-154
Persistent link: https://www.econbiz.de/10010363987
Saved in:
4
A meta-analysis of when and how
advertising
creativity
works
Rosengren, Sara
;
Eisend, Martin
;
Koslow, Scott
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
Saved in:
5
Is there gender bias when creative directors judge
advertising
? : name cue effect in ad evaluation
Roca, David
;
Tena, Daniel
;
Lázaro, Patrícia
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 1008-1023
Persistent link: https://www.econbiz.de/10011644541
Saved in:
6
The
advertising
creative process : a study of UK agencies
Turnbull, Sarah
;
Wheeler, Colin
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10011706479
Saved in:
7
Tedious work : developing novel outcomes with
digitization
in the arts and sciences
Bruns, Hille C.
;
Lingo, Elizabeth Long
- In:
Administrative science quarterly : ASQ
69
(
2024
)
1
,
pp. 39-79
Persistent link: https://www.econbiz.de/10014583814
Saved in:
8
Creativity
, attention and the memory for brands : an outdoor
advertising
field study
Wilson, Rick T.
;
Baack, Daniel W.
;
Till, Brian
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 232-261
Persistent link: https://www.econbiz.de/10011342937
Saved in:
9
How innovation impacts artistic
creativity
: managing innovation in the
advertising
sector
Öberg, Christina
- In:
International journal of innovation management
20
(
2016
)
4
,
pp. 1640005-1-23
Persistent link: https://www.econbiz.de/10011502950
Saved in:
10
Message and media : the future of
advertising
research and practice in a digital environment
Koslow, Scott
;
Stewart, David W.
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 827-849
Persistent link: https://www.econbiz.de/10013209442
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