Narrow search
Showing 131 - 140 of 339,688
Cover Image
Dreams and taboos : home loan advertising in the United States and Saudi Arabia
Perry, Vanessa G.; Motley, Carol M. - In: Journal of international consumer marketing 22 (2010) 2, pp. 199-212
Persistent link: https://www.econbiz.de/10003986204
Cover Image
Private label branding in China : what do US and Chinese students think?
Lupton, Robert A.; Rawlinson, David R.; Braunstein, Lori A. - In: The journal of consumer marketing 27 (2010) 2/3, pp. 104-113
Persistent link: https://www.econbiz.de/10003987425
Cover Image
An investigation of country-of-origin effect on the international marketing of Star Lager brand in the Great Lakes states market area of the United States
Mbah, Chris; Ogbuehi, Alphonso; Enyinda, Chris - In: International business and economics research journal 8 (2009) 8, pp. 45-51
Persistent link: https://www.econbiz.de/10003873324
Cover Image
Cultural orientation and brand dilution : impact of motivation level and extension typically
Ng, Sharon - In: Journal of marketing research : JMR 47 (2010) 1, pp. 186-198
Persistent link: https://www.econbiz.de/10003947457
Cover Image
Multinational corporate website strategies and influencing factors : a comparison of US and Korean corporate websites
Shin, Wonsun; Huh, Jisu - In: Journal of marketing communications 15 (2009) 5, pp. 287-310
Persistent link: https://www.econbiz.de/10003923338
Cover Image
Personalisierung und Emotionalisierung von globalen Marken : eine Untersuchung am Beispiel der Automobilindustrie in Japan, Deutschland und den USA
Michelfelder, Gerrit Christoph - 2007
Persistent link: https://www.econbiz.de/10003963703
Cover Image
The structure of survey-based brand metrics
Lehmann, Donald R.; Keller, Kevin Lane; Farley, John U. - In: Journal of international marketing 16 (2008) 4, pp. 29-56
Persistent link: https://www.econbiz.de/10003813588
Cover Image
Branded products as a passport to global citizenship : perspectives from developed and developing countries
Strizhakova, Yuliya; Coulter, Robin A.; Price, Linda L. - In: Journal of international marketing 16 (2008) 4, pp. 57-85
Persistent link: https://www.econbiz.de/10003813590
Cover Image
Cognitive and affective reactions of US consumers to global brands
Dimofte, Claudiu V.; Johansson, Johny K.; Ronkainen, … - In: Journal of international marketing 16 (2008) 4, pp. 113-135
Persistent link: https://www.econbiz.de/10003813593
Cover Image
The global brand face-off
Raman, Anand P. - In: Marketing through minefields, (pp. 91-120). 2008
Persistent link: https://www.econbiz.de/10003813884