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Price-quality relationship in pricing strategies for private labels
Olbrich, Rainer; Jansen, Hans Christian - In: The journal of product & brand management 23 (2014) 6, pp. 429-438
Persistent link: https://www.econbiz.de/10010429349
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The interplay of products from the same product line : the role of brand reputation
Palmeira, Mauricio - In: European journal of marketing : EJM 48 (2014) 9/10, pp. 1626-1647
Persistent link: https://www.econbiz.de/10010429775
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Bio-Siegel als Differenzierungsmerkmal für Herstellermarken und Handelsmarken : eine experimentelle Untersuchung am Beispiel von Lebensmittelmarken
Bauer, Hans H.; Heinrich, Daniel; Schäfer, Daniela B. - In: Marketing : ZFP ; journal of research and management 33 (2011) 3, pp. 192-207
Persistent link: https://www.econbiz.de/10009271600
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Supply chains in the presence of store brands
Fang, Xiang; Gavirneni, Srinagesh; Rao, Vithala R. - In: European journal of operational research : EJOR 224 (2013) 2, pp. 392-403
Persistent link: https://www.econbiz.de/10009683059
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Ursachen und Wirkungen von Markenerosion
Klante, Oliver - In: Aktuelle Perspektiven des Marketingmanagements : …, (pp. 5-28). 2008
Persistent link: https://www.econbiz.de/10003761579
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Store brand introduction in a two-echelon logistics system with a risk-averse retailer
Cui, Qinquan; Chiu, Chun-Hung; Dai, Xin; Li, Zhongfei - In: Transportation research / E : an international journal 90 (2016), pp. 69-88
Persistent link: https://www.econbiz.de/10011497801
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Brands and religious labels : a spillover perspective
Rauschnabel, Philipp A.; Herz, Marc; Schlegelmilch, Bodo B. - In: Journal of marketing management : MM 31 (2015) 11/12, pp. 1285-1309
Persistent link: https://www.econbiz.de/10011405235
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Private labels ain't bona fide! : perceived authenticity and willingness to pay a price premium for national brands over private labels
Kadirov, Djavlonbek - In: Journal of marketing management : MM 31 (2015) 17/18, pp. 1773-1798
Persistent link: https://www.econbiz.de/10011406191
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An empirical study of consumer behavior related to private labels and national brand promotions
Mauri, Chiara; Maira, Elisa; Turci, Lorenzo - In: The international review of retail, distribution and … 25 (2015) 4, pp. 333-361
Persistent link: https://www.econbiz.de/10011407085
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Private label personality : applying brand personality to private label brands
Glynn, Mark S.; Widjaja, Tiza - In: The international review of retail, distribution and … 25 (2015) 4, pp. 362-378
Persistent link: https://www.econbiz.de/10011407087