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The growth of private label brands : a worldwide phenomenon?
Cuneo, Andres; Milberg, Sandra J.; Benavente H., José … - In: Journal of international marketing 23 (2015) 1, pp. 72-90
Persistent link: https://www.econbiz.de/10010520812
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Understanding brand loyalty of the store brand's customer base
Rubio Benito, Natalia; Oubiña, Javier; Gómez-Suárez, … - In: The journal of product & brand management 24 (2015) 7, pp. 679-692
Persistent link: https://www.econbiz.de/10011416896
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Multitier store brands and channel profits
Amaldoss, Wilfred; Shin, Woochoel - In: Journal of marketing research : JMR 52 (2015) 6, pp. 754-767
Persistent link: https://www.econbiz.de/10011421696
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Cross-category effects and private labels
Richards, Timothy J.; Yonezawa, Koichi; Winter, Sophie - In: European review of agricultural economics : ERAE 42 (2015) 2, pp. 187-216
Persistent link: https://www.econbiz.de/10011279783
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National versus private-label brands : dynamics, conceptual framework, and empirical perspective
Rizkallah, Elias G.; Miller, Heather - In: Journal of business & economics research 13 (2015) 2, pp. 123-136
Persistent link: https://www.econbiz.de/10011288766
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The role of customer loyalty as a brand extension purchase predictor
Martinelli, Elisa; Belli, Alex; Marchi, Gianluca - In: The international review of retail, distribution and … 25 (2015) 2, pp. 105-119
Persistent link: https://www.econbiz.de/10011299067
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Aggressive or partnership strategy : which choice is better for the national brand?
Amrouche, Nawel; Yan, Ruiliang - In: International journal of production economics 166 (2015), pp. 50-63
Persistent link: https://www.econbiz.de/10011334066
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Motivational profiling of store brand shoppers : differences across quality tiers
Martos-Partal, Mercedes; González-Benito, Oscar; … - In: Marketing letters : a journal of research in marketing 26 (2015) 2, pp. 187-200
Persistent link: https://www.econbiz.de/10011339355
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Thai consumers' purchase decisions and private label brands
Kandapa Thanasuta - In: International journal of emerging markets 10 (2015) 1, pp. 102-121
Persistent link: https://www.econbiz.de/10011348533
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The development of a consumer value proposition of private label brands and the application thereof in a South African retail context
Beneke, Justin; Carter, Stephen - In: Journal of retailing and consumer services 25 (2015), pp. 22-35
Persistent link: https://www.econbiz.de/10011313610