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Product Fit Uncertainty and In...
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Pelsmacker, Patrick de
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64
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55
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55
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45
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43
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40
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38
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38
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38
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37
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37
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37
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35
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35
Pauwels, Koen
35
Stroebel, Johannes
35
Huber, Frank
34
Rosengren, Sara
33
Terlutter, Ralf
33
Yoon, Sukki
33
Dahlén, Micael
32
Law, Chun Hung Roberts
32
Peitz, Martin
32
Pepels, Werner
32
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32
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1
Examining beliefs, values and attitudes towards social media advertisements : results from India
Natarajan, Thamaraiselvan
;
Balakrishnan, Janarthanan
; …
- In:
International journal of business information systems : …
20
(
2015
)
4
,
pp. 427-454
Persistent link: https://www.econbiz.de/10011448122
Saved in:
2
Friend-zone with benefits : the parasocial
advertising
of Kim Kardashian
Lueck, Jennifer Anette
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011302878
Saved in:
3
Personality types and Facebook
advertising
: an exploratory study
Clark, Lillian
;
Çallı, Levent
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 327-336
Persistent link: https://www.econbiz.de/10010385966
Saved in:
4
Korean consumer perspectives on social media
advertising
and intention to join brand pages
Muk, Alexander
;
Chung, Christina
;
Kim, Jonghoon
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
4
,
pp. 384-294
Persistent link: https://www.econbiz.de/10010438493
Saved in:
5
Blogs,
advertising
, and local-market movie box office performance
Gopinath, Shyam
;
Chintagunta, Pradeep K.
;
Venkataraman, …
- In:
Management science : journal of the Institute for …
59
(
2013
)
12
,
pp. 2635-2654
Persistent link: https://www.econbiz.de/10010234734
Saved in:
6
The impact of social media
advertising
on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
7
Consumer attitudes towards social network
advertising
: predictors and outcomes
Milakovic, Ivana Kursan
;
Mihić, Mirela
;
Boljat, Ivana
- In:
Market : review for marketing theory and practice
32
(
2020
),
pp. 83-97
Persistent link: https://www.econbiz.de/10012652686
Saved in:
8
Passing the Bechdel Test and the influence of Internet and social media
advertising
on seeing a new movie release
Fogel, Joshua
;
Criscione, Kara
- In:
The psychologist-manager journal : official journal of …
22
(
2020
)
3
,
pp. 67-77
Persistent link: https://www.econbiz.de/10012304000
Saved in:
9
Triggers of engagement and avoidance : applying approach-avoid theory
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 488-508
Persistent link: https://www.econbiz.de/10012263508
Saved in:
10
Determining perceptions, attitudes and behaviour towards social network site
advertising
in a three-country context
Wiese, Melanie
;
Akareem, Husain Salilul
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
5/6
,
pp. 420-455
Persistent link: https://www.econbiz.de/10012249057
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