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Predicting adolescents' apparel brand preferences

Rhee, Jongeun; Johnson, Kim K. P. - In: The journal of product & brand management 21 (2012) 4, pp. 255-164

Persistent link: https://www.econbiz.de/10009625131

Factors affecting Pakistan's university students' purchase intention towards foreign apparel brands

Shah, Syed Iqbal; Shahzad, Akmal; Ahmed, Tanvir; Ahmed, … - In: Management : journal of contemporary management issues 17 (2012) 1, pp. 1-14

This paper aims to study factors affecting Pakistan’s university students’ purchase intention towards foreign apparel brands. Purchase intention is explained in terms of general consumer variables (normative influence, consumer confidence) and brand specific variables (perceived quality,...

Persistent link: https://www.econbiz.de/10010240410

Are consumers hesitant to purchase national brands manufactured in other countries?

Parkvithee, Narissara; Miranda, Mario J. - In: Journal of Asia Pacific business 14 (2013) 3, pp. 244-264

Persistent link: https://www.econbiz.de/10010127223

Proactive versus reactive apparel brands in sustainability : influences on brand loyalty

Park, Hyejune; Kim, Youn-Kyung - In: Journal of retailing and consumer services 29 (2016), pp. 114-122

Persistent link: https://www.econbiz.de/10011442366

Does this fit my style? : the role of self-congruity in young women's repurchase intention for intimate apparel

Vigolo, Vania; Ugolini, Marta Maria - In: Journal of fashion marketing and management 20 (2016) 4, pp. 417-434

Persistent link: https://www.econbiz.de/10011551720

Modeling the personality construct of brands : a study on apparel brands in India

Ghosh, Saugat - In: The IUP journal of brand management : IJBRM 13 (2016) 2, pp. 57-74

Persistent link: https://www.econbiz.de/10011538392

Effects of co-branding on consumers' purchase intention and evaluation of apparel attritubutes

Wu, D. Gloria; Chalip, Laurence Hilmond - In: Journal of global scholars of marketing science : … 24 (2014) 1, pp. 1-20

Persistent link: https://www.econbiz.de/10010408237

Are young adult Chinese status and fashion clothing brand conscious?

O'Cass, Aron; Siahtiri, Vida - In: Journal of fashion marketing and management 18 (2014) 3, pp. 284-300

Persistent link: https://www.econbiz.de/10010392841

The effects of a sustainable vs conventional apparel advertisement on consumer perception of CSR image and attitude toward the brand

Lee, Yukyung; Lin, Carolyn A. - In: Corporate communications : an international journal 27 (2022) 2, pp. 388-403

Persistent link: https://www.econbiz.de/10013162819

S/he styles : narcissistic fashion apparel consumption in India

Sarkar, Juhi Gahlot; Sarkar, Abhigyan - In: Journal of consumer marketing 39 (2022) 1, pp. 55-65

Persistent link: https://www.econbiz.de/10013165312