Similar Search Results

The impact of hotel attributes, well-being perception, and attitudes on brand loyalty : examining the moderating role of COVID-19 pandemic

Kim, Jinkyung Jenny; Han, Heesup; Ariza-Montes, Antonio - In: Journal of retailing and consumer services 62 (2021), pp. 1-10

Persistent link: https://www.econbiz.de/10012648895

Effects of internal branding management in a hospital context

Huang, Ching-Ying; Lai, Chia-Hsien - In: The service industries journal 41 (2021) 15/16, pp. 985-1006

Persistent link: https://www.econbiz.de/10012695306

How does service climate influence hotel employees' brand citizenship behavior? : a social exchange and social identity perspective

Hung Trong Hoang - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 1, pp. 51-59

Persistent link: https://www.econbiz.de/10012698521

Hotel brand personality and brand quality

Tran, Xuan; Dauchez, Camille; Szemik, Anna-Milena - In: Journal of vacation marketing : an international journal 19 (2013) 4, pp. 329-341

Persistent link: https://www.econbiz.de/10010188930

Branding the hotel industry : the effect of step-up versus step-down brand extensions

Hultman, Magnus; Papadopoulou, Christina; Oghazi, Pejvak; … - In: Journal of business research : JBR 124 (2021), pp. 560-570

Persistent link: https://www.econbiz.de/10012493927

Use numbers not words! : communicating hotels' cleaning programs for COVID-19 from the brand perspective

Jiménez-Barreto, Jano; Loureiro, Sandra Maria Correia; … - In: International journal of hospitality management 94 (2021), pp. 1-11

Persistent link: https://www.econbiz.de/10012495104

A new path for building hotel brand equity : the impacts of technological competence and service innovation implementation through perceived value and trust

Ruan, Wen-Qi; Zhang, Shu-Ning; Liu, Chih-Hsing; Li, … - In: Journal of hospitality marketing & management 29 (2020) 8, pp. 911-933

Persistent link: https://www.econbiz.de/10012384380

The impact of value co-creation on hotel brand equity and customer satisfaction

González-Mansilla, Óscar; Berenguer Contrí, Gloria; … - In: Tourism management : research, policies, practice 75 (2019), pp. 51-65

Persistent link: https://www.econbiz.de/10012063560

A cross-level investigation of the role of human resources practices : does brand equity matter?

Wong, IpKin Anthony; Xu, Shi; Suk Ha, Grace Chan; He, Mang - In: Tourism management : research, policies, practice 75 (2019), pp. 418-426

Persistent link: https://www.econbiz.de/10012063695

A conceptual framework for identifying key employee branding dimensions : a study of hospitality industry

Dhiman, Praveen; Arora, Sangeeta - In: Journal of innovation & knowledge : JIK 5 (2020) 3, pp. 200-209

The current research adds to the employee branding literature by building a conceptual framework to identify key employee branding dimensions in the context of the Indian hospitality industry that has been overlooked by the previous literature. A survey-based approach is employed on a sample of...

Persistent link: https://www.econbiz.de/10012239052