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Augmented self : the effects of virtual face augmentation on consumers' self-concept
Javornik, Ana; Marder, Ben; Pizzetti, Marta; Warlop, Luk - In: Journal of business research : JBR 130 (2021), pp. 170-187
Persistent link: https://www.econbiz.de/10012544825
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Understanding augmented reality adoption trade-offs in production environments from the perspective of future employees : a choice-based conjoint study
Schuir, Julian; Teuteberg, Frank - In: Information systems and e-business management : ISeB 19 (2021) 3, pp. 1039-1085
Persistent link: https://www.econbiz.de/10012703197
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The impact of user perceptions of AR on purchase intention of location-based AR navigation systems
Jung, Timothy; Bae, Sujin; Moorhouse, Natasha; Kwon, Ohbyung - In: Journal of retailing and consumer services 61 (2021), pp. 1-17
Persistent link: https://www.econbiz.de/10012581917
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The influence of flow experience in the augmented reality context on psychological ownership
Yuan, Chunlin; Wang, Shuman; Yu, Xiaolei; Kim, Kyung Hoon; … - In: International journal of advertising : the review of … 40 (2021) 6, pp. 922-944
Persistent link: https://www.econbiz.de/10012623907
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Enhancing the customer experience with virtual and augmented reality : the impact of content and device type
Orús, Carlos; Ibáñez-Sánchez, Sergio; Flavián … - In: International journal of hospitality management 98 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10013198479
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Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera; Meißner, Martin; Rauschnabel, Philipp A. - In: Psychology & marketing 39 (2022) 7, pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
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Influence of augmented reality product display on consumers' product attitudes : a product uncertainty reduction perspective
Sun, Chunhua; Fang, Yuan; Kong, Meng; Chen, Xiayu; Liu, … - In: Journal of retailing and consumer services 64 (2022), pp. 1-12
Persistent link: https://www.econbiz.de/10013209584
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How close do we feel to virtual product to make a purchase decision? : impact of perceived proximity to virtual product and temporal purchase intention
Poushneh, Atieh - In: Journal of retailing and consumer services 63 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012665918
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Mobile augmented reality apps in shopping malls in Greece : exploring users' behavioral intentions
Saprikis, Vaggelis; Avlogiaris, Giorgos; Katarachia, … - In: Inventi impact: retailing & consumer services (2020) 4, pp. 195-207
Persistent link: https://www.econbiz.de/10012416466
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Blending the real world and the virtual world : exploring the role of flow in augmented reality experiences
Barhorst, Jennifer Brannon; McLean, Graeme J.; Shah, Esta; … - In: Journal of business research : JBR 122 (2021), pp. 423-436
Persistent link: https://www.econbiz.de/10012420427