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Uncovering synergy and dysergy...
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Beziehungsmarketing
47
Relationship marketing
47
Consumer behaviour
31
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31
Marketing management
22
Marketingmanagement
22
Theorie
18
Theory
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15
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15
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relationship marketing
9
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English
146
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Palmatier, Robert W.
123
Zhang, Jonathan Z.
23
Zhang, Zelin
21
Fang, Eric
17
Evans, Kenneth R.
11
Grewal, Dhruv
9
Harmeling, Colleen M.
9
Scheer, Lisa K.
9
Arnold, Todd J.
8
Dant, Rajiv P.
8
Steinhoff, Lena
8
Henderson, Conor M.
7
Houston, Mark B.
7
Joseph, Kissan
7
Kozlenkova, Irina V.
7
Lee, Ju-Yeon
7
Moorman, Christine
7
Popkowski Leszczyc, Peter T. L.
7
Samaha, Stephen A.
7
Beck, Joshua T.
6
Gopalakrishna, Srinath
6
Watson, George F., IV.
6
Ganesan, Shankar
5
Heerde, Harald J. van
5
Martin, Kelly D.
5
Moreau, C. Page
5
Qu, Riliang
5
Yang, Kejia
5
Ansari, Asim
4
Dong, Xiaodan
4
Quach, Sara
4
Thaichon, Park
4
Weaven, Scott
4
Chang, Chun-Wei
3
Claro, Danny Pimentel
3
George, Morris
3
Kim, Jisu J.
3
Li, Xiaoling
3
Moffett, Jordan W.
3
Monga, Ashwani
3
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Journal of marketing
30
Journal of the Academy of Marketing Science
30
Journal of retailing
12
Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of marketing research : JMR
6
MSI reports : working paper series
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of business research : JBR
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Journal of international marketing
3
European journal of marketing
2
European journal of operational research : EJOR
2
International journal of forecasting
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
MIT sloan management review
2
Routledge studies in marketing
2
SWPS
2
SpringerLink / Bücher
2
The journal of personal selling & sales management : JPSSM
2
AMS review : official publication of the Academy of Marketing Science
1
Always learning
1
Asia Pacific Journal of Marketing and Logistics
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Customer engagement marketing
1
Decision Sciences
1
Decision sciences : DS
1
Edward Elgar E-Book Archive
1
Frontiers of business research in China : selected publications from Chinese universities
1
Handbook of business-to-business marketing
1
Handbook of marketing strategy
1
Innovation and development : RIAD
1
International Journal of Forecasting
1
International journal of production research
1
Journal of Business Research
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
1
Journal of marketing research
1
Journal of public policy & marketing
1
Journal of retailing and consumer services
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ECONIS (ZBW)
141
OLC EcoSci
21
RePEc
3
Other ZBW resources
2
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71
Review of the theoretical underpinnings of loyalty programs
Henderson, Conor M.
;
Beck, Joshua T.
;
Palmatier, Robert W.
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
3
,
pp. 256-276
Persistent link: https://www.econbiz.de/10009259722
Saved in:
72
Effect of customer-centric structure on long-term financial performance
Lee, Ju-Yeon
;
Sridhar, Shrihari
;
Henderson, Conor M.
; …
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 250-268
Persistent link: https://www.econbiz.de/10010515893
Saved in:
73
The evolution of marketing channels : trends and research directions
Watson, George F., IV.
;
Worm, Stefan
;
Palmatier, Robert W.
- In:
Journal of retailing
91
(
2015
)
4
,
pp. 546-568
Persistent link: https://www.econbiz.de/10011422341
Saved in:
74
Special issue: past, present, and future of marketing channels
Palmatier, Robert W.
(
ed.
);
Krafft, Manfred
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011422473
Saved in:
75
Transformational relationship events
Harmeling, Colleen M.
;
Palmatier, Robert W.
;
Houston, …
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 39-62
Persistent link: https://www.econbiz.de/10011372422
Saved in:
76
Understanding relationship marketing and loyalty program effectiveness in global markets
Beck, Joshua T.
;
Chapman, Kelly
;
Palmatier, Robert W.
- In:
Journal of international marketing
23
(
2015
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011341904
Saved in:
77
Relationship velocity : toward a theory of relationship dynamics
Palmatier, Robert W.
;
Houston, Mark B.
;
Dant, Rajiv P.
; …
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 13-30
Persistent link: https://www.econbiz.de/10009725669
Saved in:
78
An outside-in approach to resource-based theories
Day, George S.
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
1
,
pp. 27-28
Persistent link: https://www.econbiz.de/10010256720
Saved in:
79
How marketing scholars might help address issues in resource-based theory
Barney, Jay B.
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
1
,
pp. 24-26
Persistent link: https://www.econbiz.de/10010256722
Saved in:
80
On the role of the RBV in marketing
Wernerfelt, Birger
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
1
,
pp. 22-23
Persistent link: https://www.econbiz.de/10010256728
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