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Temporal variability of emotions in social media posts
Weismayer, Christian; Gunter, Ulrich; Önder, Irem - In: Technological forecasting & social change : an … 167 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012798606
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The role of online source credibility and influencer identification on consumers' purchase decisions
Özbölük, Tuğba; Akdoğan, Kutay - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 165-185
Persistent link: https://www.econbiz.de/10013041213
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The impact of influencer motives and commonness perceptions on follower reactions toward incentivized reviews
Gerrath, Maximilian H. E. E.; Usrey, Bryan - In: International journal of research in marketing : IJRM ; … 38 (2021) 3, pp. 531-548
Persistent link: https://www.econbiz.de/10012939483
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"I'll buy what she's #wearing" : the roles of envy toward and parasocial interaction with influencers in Instagram celebrity-based brand endorsement and social commerce
Jin, Seunga Venus; Ryu, Ehri - In: Journal of retailing and consumer services 55 (2020), pp. 1-15
Persistent link: https://www.econbiz.de/10012269021
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Influencer marketing : social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs
Ki, Chung-Wha Chloe; Cuevas, Leslie M.; Chong, Sze Man; … - In: Journal of retailing and consumer services 55 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012269061
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More than meets the eye : the functional components underlying influencer marketing
Campbell, Colin L.; Farrell, Justine Rapp - In: Business horizons 63 (2020) 4, pp. 469-479
Persistent link: https://www.econbiz.de/10012287569
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Authenticity under threat : when social media influencers need to go beyond self-presentation
Audrezet, Alice; Kerviler, Gwarlann de; Moulard, Julie … - In: Journal of business research : JBR 117 (2020), pp. 557-569
Persistent link: https://www.econbiz.de/10012287973
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You follow fitness influencers on YouTube : but do you actually exercise? : how parasocial relationships, and watching fitness influencers, relate to intentions to exercise
Sokolova, Karina; Perez, Charles - In: Journal of retailing and consumer services 58 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012430648
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Followers' engagement with instagram influencers : the role of influencers' content and engagement strategy
Tafesse, Wondwesen; Wood, Bronwyn P. - In: Journal of retailing and consumer services 58 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012431126
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Disclosure of vlog advertising targeted to children
De Jans, Steffi; Hudders, Liselot - In: Journal of interactive marketing : a quarterly … 52 (2020), pp. 1-19
Persistent link: https://www.econbiz.de/10012432329