//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Luxury brands' live streaming...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
83,845
Konsumentenverhalten
81,397
Brand management
17,766
Markenführung
17,353
Marketingmanagement
17,182
Marketing management
16,591
Theorie
12,089
Theory
11,916
Relationship marketing
11,090
Beziehungsmarketing
11,046
Markenimage
9,392
Brand image
9,338
Markenartikel
9,311
Brand
8,271
Deutschland
6,828
USA
6,587
United States
6,288
Germany
6,216
Social Web
6,178
Social web
6,173
Online-Marketing
6,158
Internet marketing
6,086
Customer satisfaction
6,050
Marketing
5,969
Kundenzufriedenheit
5,884
Online-Handel
5,844
Online retailing
5,832
Einzelhandel
4,748
Retail trade
4,674
Service quality
4,615
Dienstleistungsqualität
4,567
Werbewirkung
4,340
Advertising effects
4,280
Electronic Commerce
4,146
E-commerce
3,981
Werbung
3,935
Advertising
3,891
Verbraucherverhalten
3,603
Experiment
3,518
Emotion
3,446
more ...
less ...
Online availability
All
Undetermined
39,728
Free
23,035
Type of publication
All
Article
77,080
Book / Working Paper
39,985
Journal
283
Other
25
Type of publication (narrower categories)
All
Article in journal
62,289
Aufsatz in Zeitschrift
62,289
Aufsatz im Buch
9,406
Book section
9,406
Graue Literatur
9,192
Non-commercial literature
9,192
Working Paper
7,468
Arbeitspapier
6,926
Hochschulschrift
4,437
Thesis
3,197
research-article
2,752
Collection of articles of several authors
2,101
Sammelwerk
2,101
Aufsatzsammlung
1,360
Case study
1,131
Fallstudie
1,131
Lehrbuch
1,047
Bibliografie enthalten
926
Bibliography included
926
Textbook
882
Conference paper
663
Konferenzbeitrag
663
Konferenzschrift
607
Dissertation u.a. Prüfungsschriften
484
Collection of articles written by one author
363
Sammlung
363
Reprint
347
Conference proceedings
331
Ratgeber
324
Guidebook
303
review-article
229
conceptual-paper
209
Amtsdruckschrift
206
Government document
206
review
193
Article
170
Handbook
165
Handbuch
165
Glossar enthalten
146
Glossary included
146
more ...
less ...
Language
All
English
100,436
German
13,724
Undetermined
2,121
French
510
Polish
161
Spanish
125
Italian
108
Russian
73
Swedish
55
Dutch
41
Hungarian
40
Danish
32
Portuguese
32
Lithuanian
24
Norwegian
22
Finnish
18
Romanian
15
Slovak
14
Ukrainian
11
Czech
8
Croatian
8
Bulgarian
7
Serbian
7
Slovenian
6
Indonesian
5
Kazakh
3
Multiple languages
3
Arabic
2
Macedonian
2
Turkish
2
Chinese
2
Bosnian
1
Valencian
1
Japanese
1
Malay (macrolanguage)
1
more ...
less ...
Author
All
Bruhn, Manfred
186
Esch, Franz-Rudolf
179
Burmann, Christoph
158
Huber, Frank
157
Meffert, Heribert
151
Kotler, Philip
139
Bauer, Hans H.
133
Han, Heesup
130
Wiedmann, Klaus-Peter
128
Homburg, Christian
122
Belk, Russell W.
118
Herrmann, Andreas
116
Sheth, Jagdish N.
116
Phau, Ian
113
Mattila, Anna S.
112
Tomczak, Torsten
106
Grunert, Klaus G.
103
Keller, Kevin Lane
100
Gierl, Heribert
99
Baumgarth, Carsten
98
Melewar, T. C.
92
Lusk, Jayson L.
86
Foxall, Gordon R.
85
Ahlert, Dieter
84
Grewal, Dhruv
82
Khare, Arpita
80
Loureiro, Sandra Maria Correia
80
Rajagopal
78
Pepels, Werner
77
Bagozzi, Richard P.
76
Pelsmacker, Patrick de
76
Usman, Osly
76
Dwivedi, Yogesh Kumar
75
Verhoef, Peter C.
75
Kumar, V.
74
Vrontis, Demetris
74
Laroche, Michel
73
Paul, Justin
73
Nayga, Rodolfo M.
72
Septianto, Felix
72
more ...
less ...
Institution
All
National Bureau of Economic Research
573
Springer Fachmedien Wiesbaden
286
OECD
71
American Marketing Association
70
Verlag Dr. Kovač
52
IGI Global
43
Books on Demand GmbH <Norderstedt>
38
Université Paris-Dauphine (Paris IX)
33
International Energy Agency
32
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
31
Edward Elgar Publishing
29
Gesellschaft zur Erforschung des Markenwesens
28
Information Resources Management Association
28
Institut für Demoskopie Allensbach
28
European Association of Agricultural Economists - EAAE
27
Haufe-Lexware GmbH & Co. KG
27
European Society for Opinion and Marketing Research
20
Fördergesellschaft Marketing an der Universität Augsburg
20
Verlag Franz Vahlen
19
Friedrich-Schiller-Universität Jena
18
Nomos Verlagsgesellschaft
18
Springer International Publishing
18
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
18
INSEAD
17
Nordic Council of Ministers
17
Springer Gabler <Firma>
16
Campus Verlag
15
De Gruyter Oldenbourg
15
Fachhochschule Reutlingen / European School of Business
15
Gesellschaft für Konsum-, Markt- und Absatzforschung
15
RWTH Aachen
15
NetLibrary, Inc
14
Universität Mannheim
14
Erasmus Research Institute of Management
13
Markenverband
13
Center of Market Oriented Product and Production Management
12
Europäische Kommission / Gemeinsame Forschungsstelle
12
Harvard Graduate School of Business Administration
12
Helmut-Schmidt-Universität
12
Deutschland / Bundeswehr / Universität Hamburg
11
more ...
less ...
Published in...
All
Journal of business research : JBR
2,454
Journal of retailing and consumer services
2,136
International journal of hospitality management
853
SpringerLink / Bücher
790
International journal of consumer studies
775
Psychology & marketing
732
The journal of brand management : an international journal
678
Journal of consumer research : JCR ; an interdisciplinary bimonthly
595
NBER working paper series
573
European journal of marketing : EJM
502
The journal of product & brand management
502
European Journal of Marketing
487
Working paper / National Bureau of Economic Research, Inc.
467
Journal of marketing management : MM
456
Journal of marketing research : JMR
452
Asia Pacific journal of marketing and logistics
435
Industrial marketing management : the international journal for industrial and high-tech firms
427
Management science : journal of the Institute for Operations Research and the Management Sciences
418
Journal of marketing
416
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
415
NBER Working Paper
412
Journal of strategic marketing
407
Journal of the Academy of Marketing Science
405
Journal of marketing communications
397
Journal of Consumer Marketing
396
Marketing intelligence & planning
388
Tourism management : research, policies, practice
383
Journal of retailing
359
Journal of travel and tourism marketing
359
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
356
Marketing letters : a journal of research in marketing
343
Journal of international consumer marketing
336
Cogent business & management
335
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
334
International journal of retail & distribution management
324
Journal of fashion marketing and management
322
Journal of Product & Brand Management
320
The international review of retail, distribution and consumer research
306
Journal of consumer behaviour : an international research review
303
The journal of consumer marketing
302
more ...
less ...
Source
All
ECONIS (ZBW)
109,121
Other ZBW resources
3,665
USB Cologne (EcoSocSci)
2,626
RePEc
978
EconStor
772
BASE
146
OLC EcoSci
47
USB Cologne (business full texts)
10
ArchiDok
8
more ...
less ...
Showing
91
-
100
of
117,373
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
91
Luxury perceptions : luxury
brand
vs counterfeit for young US female consumers
Doss, Farrell
;
Robinson, Tammy
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 424-439
Persistent link: https://www.econbiz.de/10010198001
Saved in:
92
Corporate branding, emotional attachment and
brand
loyalty : the case of luxury fashion branding
So, Jing Theng
;
Parsons, Andrew Grant
;
Yap, Sheau-fen
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 403-423
Persistent link: https://www.econbiz.de/10010198004
Saved in:
93
Brand
social power in luxury retail : manifestations of
brand
dominance over clients in the store
Cervellon, Marie-Cécile
;
Coudriet, Rachael
- In:
International journal of retail & distribution management
41
(
2013
)
11/12
,
pp. 869-884
Persistent link: https://www.econbiz.de/10010203014
Saved in:
94
The Fabergé sydrome
Yeoman, Ian
- In:
Journal of revenue and pricing management
13
(
2014
)
1
,
pp. 61-63
Persistent link: https://www.econbiz.de/10010349020
Saved in:
95
Exclusivity : the future of luxury
Yeoman, Ian
;
McMahon-Beattie, Una
- In:
Journal of revenue and pricing management
13
(
2014
)
1
,
pp. 12-22
Persistent link: https://www.econbiz.de/10010349046
Saved in:
96
Persona-fied brands : managing branded persons through persona
Dion, Delphine
;
Arnould, Eric J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
Saved in:
97
Beyond rarity: the paths of luxury desire : how luxury brands grow yet remain desirable
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 120-133
Persistent link: https://www.econbiz.de/10011524047
Saved in:
98
Luxury
brand
purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
99
Web atmospheric qualities in luxury fashion
brand
web sites
Kim, Hyeonsoo
;
Choi, Yun Jung
;
Lee, Yuri
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
Saved in:
100
Retaining the allure of luxury brands during an economic downturn : can
brand
globalness influence consumer perception?
Hassan, Salah
;
Musić-Mehmedović, Melika
;
Duverger, …
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 416-429
Persistent link: https://www.econbiz.de/10011502895
Saved in:
First
Prev
6
7
8
9
10
11
12
13
14
15
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->