The benefits to a corporate sponsor of two types of philanthropic activities - cause promotions and advocacy advertising - are examined. Results from four laboratory studies indicate that perceptions of corporate sponsorship responsibility (CSR) are affected by consumers' elaboration levels....

The aim of the present study is to better understand customer’s willingness to pay a price premium in the market for female’s stitched clothing and what sort of brand images can be used by a brand in order to achieve price premium. This study is based on quantitative survey of brand images...