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Machine talk : how verbal embodiment in conversational AI shapes consumer-brand relationships
Bergner, Anouk Samantha; Hildebrand, Christian; Häubl, … - 2024
Persistent link: https://www.econbiz.de/10015051310
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How brand self-disclosure helps brands create intimacy with customers : the role of information valence and anthropomorphism
Huaman-Ramirez, Richard; Lunardo, Renaud; Vásquez … - In: Psychology & marketing 39 (2022) 2, pp. 460-477
Persistent link: https://www.econbiz.de/10012796120
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Consumer-brand relationship development in the automotive market : an integrative model
Kaufmann, Hans Rüdiger; Gonçalves Filho, Cid; Silva, … - In: International journal of automotive technology and … 19 (2019) 3/4, pp. 321-340
Persistent link: https://www.econbiz.de/10012106842
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Three themes for the future of brands in a changing consumer marketplace
Campbell, Margaret C.; Price, Linda L. - In: Journal of consumer research : JCR ; an … 48 (2021) 4, pp. 517-526
Persistent link: https://www.econbiz.de/10012799006
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The influence of brand trust and brand identification on brand evangelism
Becerra, Enrique P.; Badrinarayanan, Vishag - In: The journal of product & brand management 22 (2013) 5/6, pp. 371-383
Persistent link: https://www.econbiz.de/10010224840
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Investigating the strategic marketing significance of brand love in developing and nurturing consumer-brand relationships via film branding : a brandscape perspective
Kohli, Gurdeep Singh; Melewar, T. C.; Yen, Dorothy - In: The marketing review 14 (2014) 4, pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
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The effects of affective and utilitarian brand relationships on brand consideration
Leung, Lai Cheung; Bougoure, Ursula S.; Miller, Karen W. - In: The journal of brand management : an international journal 21 (2014) 6, pp. 469-484
Persistent link: https://www.econbiz.de/10010423875
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You're so loveble : anthropomorphism and brand love
Rauschnabel, Philipp A.; Ahuvia, Aaron C. - In: The journal of brand management : an international journal 21 (2014) 5, pp. 372-395
Persistent link: https://www.econbiz.de/10010410667
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Is it love or just like? : Generation Z's brand relationship with luxury
Shin, Hyunju; Eastman, Jacqueline Kilsheimer; Li, Yuan - In: The journal of product & brand management 31 (2022) 3, pp. 394-414
Persistent link: https://www.econbiz.de/10013164358
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They're just not that into you : how to leverage existing consumer-brand relationships through social psychological distance
Connors, Scott; Khamitov, Mansur; Thomson, Matthew; … - In: Journal of marketing 85 (2021) 5, pp. 92-108
Persistent link: https://www.econbiz.de/10012608718