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1
When does product
brand
matter to
children
?
Wang, Fei
;
Li, Shu
- In:
International journal of market research
61
(
2019
)
4
,
pp. 380-393
Persistent link: https://www.econbiz.de/10012172259
Saved in:
2
Adolescents' perceived
brand
deprivation stress and its implications for corporate and consumer well-being
Albrecht, Carmen-Maria
;
Sauer, Nicola E.
;
Sprott, David E.
- In:
Psychology & marketing
34
(
2017
)
8
,
pp. 807-822
Persistent link: https://www.econbiz.de/10011738100
Saved in:
3
Brand
kids
Lindstrom, Martin
- In:
Young consumers : insight and ideas for responsible …
9
(
2008
)
1
,
pp. 66-67
Persistent link: https://www.econbiz.de/10003700834
Saved in:
4
It’s called fruit juice so it’s good for me ... right? : an exploratory study of
children
’s fruit content inferences made from food
brand
names and packaging
Maher, Jill K.
- In:
The journal of applied business research
28
(
2012
)
3
,
pp. 501-513
Persistent link: https://www.econbiz.de/10009554693
Saved in:
5
Looking at brands through
children
’s eyes
Urbick, Bryan
- In:
Young consumers : insight and ideas for responsible …
12
(
2011
)
4
,
pp. 370-371
Persistent link: https://www.econbiz.de/10009425028
Saved in:
6
Role of brands when
children
share snacks
Hémar-Nicolas, Valérie
;
Gollety, Mathilde
;
Damay, Coralie
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 123-145)
.
2015
Persistent link: https://www.econbiz.de/10011279720
Saved in:
7
Examining
children
's preferences for phonetically manipulated
brand
names across two English accent groups
Baxter, Stacey
;
Lowrey, Tina M.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 122-124
Persistent link: https://www.econbiz.de/10010370692
Saved in:
8
Examining
brand
communities among
children
and adolescents : an exploratory study
Flurry, Laura Ann
;
Swinberghe, Krist R.
;
Parker, Janna M.
- In:
The journal of consumer marketing
31
(
2014
)
2
,
pp. 103-110
Persistent link: https://www.econbiz.de/10010373836
Saved in:
9
Communicating product size using sound and shape symbolism
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
; …
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 472-480
Persistent link: https://www.econbiz.de/10011443022
Saved in:
10
"What
brand
do you eat?" : the influence of food brands within
children
’s peer groups
Hemar-Nicolas, Valérie
;
Gollety, Mathilde
;
Damay, Coralie
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
3
,
pp. 316-331
Persistent link: https://www.econbiz.de/10011443559
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