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When does product brand matter to children?
Wang, Fei; Li, Shu - In: International journal of market research 61 (2019) 4, pp. 380-393
Persistent link: https://www.econbiz.de/10012172259
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Adolescents' perceived brand deprivation stress and its implications for corporate and consumer well-being
Albrecht, Carmen-Maria; Sauer, Nicola E.; Sprott, David E. - In: Psychology & marketing 34 (2017) 8, pp. 807-822
Persistent link: https://www.econbiz.de/10011738100
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Brand kids
Lindstrom, Martin - In: Young consumers : insight and ideas for responsible … 9 (2008) 1, pp. 66-67
Persistent link: https://www.econbiz.de/10003700834
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It’s called fruit juice so it’s good for me ... right? : an exploratory study of children’s fruit content inferences made from food brand names and packaging
Maher, Jill K. - In: The journal of applied business research 28 (2012) 3, pp. 501-513
Persistent link: https://www.econbiz.de/10009554693
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Looking at brands through children’s eyes
Urbick, Bryan - In: Young consumers : insight and ideas for responsible … 12 (2011) 4, pp. 370-371
Persistent link: https://www.econbiz.de/10009425028
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Role of brands when children share snacks
Hémar-Nicolas, Valérie; Gollety, Mathilde; Damay, Coralie - In: Consumer brand relationships : meaning, measuring, managing, (pp. 123-145). 2015
Persistent link: https://www.econbiz.de/10011279720
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Examining children's preferences for phonetically manipulated brand names across two English accent groups
Baxter, Stacey; Lowrey, Tina M. - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 122-124
Persistent link: https://www.econbiz.de/10010370692
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Examining brand communities among children and adolescents : an exploratory study
Flurry, Laura Ann; Swinberghe, Krist R.; Parker, Janna M. - In: The journal of consumer marketing 31 (2014) 2, pp. 103-110
Persistent link: https://www.econbiz.de/10010373836
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Communicating product size using sound and shape symbolism
Baxter, Stacey M.; Ilicic, Jasmina; Kulczynski, Alicia; … - In: The journal of product & brand management 24 (2015) 5, pp. 472-480
Persistent link: https://www.econbiz.de/10011443022
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"What brand do you eat?" : the influence of food brands within children’s peer groups
Hemar-Nicolas, Valérie; Gollety, Mathilde; Damay, Coralie - In: Young consumers : insight and ideas for responsible … 16 (2015) 3, pp. 316-331
Persistent link: https://www.econbiz.de/10011443559