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Evaluating the influence of social media on brand sacralization : an empirical study among young online consumers

Das, Payel; Mandal, Santanu - In: South Asian journal of global business research : … 5 (2016) 3, pp. 424-446

Persistent link: https://www.econbiz.de/10011609362

Analysing Indian consumers' online shopping and pruchasing behaviour

Narula, Sandeep - In: Manthan : journal of commerce and management 2 (2015) 2, pp. 14-49

Persistent link: https://www.econbiz.de/10011551506

A model of behavioral intentions to follow online travel advice based on social and emotional loneliness scales in the context of online travel communities : the moderating role of...

Lee, Kwang-Ho; Hyun, Sunghyup Sean - In: Tourism management : research, policies, practice 48 (2015), pp. 426-438

Persistent link: https://www.econbiz.de/10010509464

Impact of satisfaction with e-retailers' touch points on purchase behavior : the moderating effect of search and experience product type

Lim, Jeen-su; Aali, Abdulrahman Yousef al-; Heinrichs, … - In: Marketing letters : a journal of research in marketing 26 (2015) 2, pp. 225-235

Persistent link: https://www.econbiz.de/10011339344

Social shopping website quality attributes increasing consumer participation, positive eWOM, and co-shopping : the reciprocating role of participation

Yang, Kiseol; Li, Xiaoshu; Kim, HaeJung; Kim, Young Hoon - In: Journal of retailing and consumer services 24 (2015), pp. 1-9

Persistent link: https://www.econbiz.de/10010528668

Categorizing peer-to-peer review site features and examining their impacts on room sales

Ai, Jin; Chi, Oscar Hengxuan; Ouyang, Zhe - In: Journal of hospitality marketing & management 28 (2019) 7, pp. 862-881

Persistent link: https://www.econbiz.de/10012176721

Online customer experience in e-retailing : implications for web entrepreneurship

Micu, Angela Eliza; Bouzaabia, Olfa; Bouzaabia, Rym; … - In: International entrepreneurship and management journal 15 (2019) 2, pp. 651-675

Persistent link: https://www.econbiz.de/10012227100

Building brand loyalty : an application of expectation confirmation model in mobile social commerce

Aslam, Wajeeha; Ham, Marija; Farhat, Kashif - In: Pakistan journal of commerce and social sciences 13 (2019) 4, pp. 806-825

The study seeks to examine the role of perceived usefulness (PU) and confirmation (CN) on continuance usage intention of mobile social commerce (CI) and on user satisfaction (S). Furthermore, it examines the role of continuance intention and user satisfaction on brand loyalty (BL). Also, this...

Persistent link: https://www.econbiz.de/10012153426

Crowd sourcing and e-commerce : Chinese online reviews

Sukaini, Ali Khalaf Mohammed Al; Zhang, Jing - In: Inventi impact: international trade (2017) 1, pp. 14-23

Persistent link: https://www.econbiz.de/10011689036

Following the breadcrumbs : an analysis of online product review characteristics by online shoppers

Muralidharan, Sidharth; Yoon, Hye Jin; Sung, Yongjun; … - In: Journal of marketing communications 23 (2017) 2, pp. 113-134

Persistent link: https://www.econbiz.de/10011706451