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Designing competitive loyalty programs : how types of program affect customer equity
Furinto, Asnan; Pawitra, Teddy; Balqiah, Tengku E. - In: Journal of targeting, measurement and analysis for marketing 17 (2009) 4, pp. 307-319
Persistent link: https://www.econbiz.de/10003919498
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Das neue Gesicht des Marketings
Rust, Roland T.; Moorman, Christine; Bhalla, Gaurav - In: Harvard-Business-Manager : das Wissen der Besten 32 (2010) 3, pp. 86-94
Persistent link: https://www.econbiz.de/10003934429
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The value of a "free" customer
Gupta, Sunil; Mela, Carl F.; Vidal-Sanz, José M. - 2009
Persistent link: https://www.econbiz.de/10003972545
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Bestandskunden-Management Automotive : professionelle Kundenbindung als Erfolgsfaktor der Zukunft
Dahlhoff, Hans-Dieter; Korzen, Eva Janina - 2011
Persistent link: https://www.econbiz.de/10008904865
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Der Wert der Mundpropaganda
Kumar, V.; Petersen, J. Andrew; Leone, Robert P. - In: Harvard-Business-Manager : das Wissen der Besten 30 (2008) 2, pp. 56-66
Persistent link: https://www.econbiz.de/10003621371
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Customer obsession : how to acquire, retain, and grow customers in the new age of relationship marketing
Azevedo, Abaete de; Pomeranz, Ricardo - 2008
Persistent link: https://www.econbiz.de/10003681766
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How valuable is word of mouth? : identify the customers who bring in the most referrals ; then capitalize on that knowledge
Kumar, V.; Petersen, J. Andrew; Leone, Robert P. - In: Harvard business review : HBR 85 (2007) 10, pp. 139-146
Persistent link: https://www.econbiz.de/10003550617
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Essays on customer equity and product marketing
Yoo, Shi Jin - 2004
Persistent link: https://www.econbiz.de/10003566862
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Measuring and managing customer relationship risk in business markets
Ryals, Lynette; Knox, Simon - In: Industrial marketing management : the international … 36 (2007) 6, pp. 823-833
Persistent link: https://www.econbiz.de/10003507284
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Marketing by objectives : using segmentation based on purchase timing to enhance customer equity
Hansotia, Behram - In: Journal of direct, data and digital marketing practice … 10 (2008/09) 4, pp. 336-355
Persistent link: https://www.econbiz.de/10003859065