//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
An emprical examination of cus...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Relationship marketing
25,939
Beziehungsmarketing
25,264
Marketingmanagement
16,944
Marketing management
16,358
Consumer behaviour
10,962
Konsumentenverhalten
10,906
Mitarbeiterbindung
6,342
Employee retention
6,340
Customer satisfaction
5,735
Kundenzufriedenheit
5,613
Theorie
4,474
Theory
4,459
Marketing
4,251
Service quality
4,157
Deutschland
4,139
Dienstleistungsqualität
4,113
Germany
4,032
Brand management
3,748
Markenführung
3,733
Job satisfaction
2,989
Training
2,945
Arbeitszufriedenheit
2,911
USA
2,670
Kundenwert
2,588
Social Web
2,577
Social web
2,576
United States
2,548
Customer value
2,527
Lieferantenmanagement
2,525
Supplier relationship management
2,524
Online-Marketing
2,512
Internet marketing
2,461
Brand image
2,396
Markenimage
2,390
Electronic Commerce
2,014
E-commerce
1,936
Innovation
1,852
Unternehmenserfolg
1,747
Strategisches Management
1,732
Firm performance
1,729
more ...
less ...
Online availability
All
Undetermined
18,997
Free
8,179
Type of publication
All
Article
38,415
Book / Working Paper
17,021
Journal
93
Other
80
Type of publication (narrower categories)
All
Article in journal
27,279
Aufsatz in Zeitschrift
27,279
Aufsatz im Buch
5,870
Book section
5,870
Hochschulschrift
2,741
Graue Literatur
2,492
Non-commercial literature
2,492
Thesis
2,252
research-article
2,190
Working Paper
1,795
Arbeitspapier
1,465
Collection of articles of several authors
1,233
Sammelwerk
1,233
Case study
968
Fallstudie
968
Lehrbuch
877
Textbook
750
Aufsatzsammlung
743
Bibliografie enthalten
672
Bibliography included
672
case-report
453
Ratgeber
414
Guidebook
386
Konferenzschrift
301
review-article
300
Conference paper
227
Konferenzbeitrag
227
conceptual-paper
221
Article
208
Conference proceedings
198
non-article
181
review
176
Reprint
173
Handbook
169
Handbuch
169
viewpoint
148
Glossar enthalten
123
Glossary included
123
Collection of articles written by one author
103
Sammlung
103
more ...
less ...
Language
All
English
43,616
German
9,827
Undetermined
1,863
French
126
Polish
58
Spanish
54
Russian
31
Italian
29
Hungarian
25
Romanian
22
Dutch
19
Swedish
19
Lithuanian
12
Ukrainian
11
Portuguese
9
Czech
6
Indonesian
6
Bulgarian
4
Slovak
4
Danish
2
Malay (macrolanguage)
2
Turkish
2
Vietnamese
2
Valencian
1
Finnish
1
Croatian
1
Kazakh
1
Macedonian
1
Multiple languages
1
Slovenian
1
Serbian
1
more ...
less ...
Author
All
Bruhn, Manfred
206
Homburg, Christian
175
Kotler, Philip
131
Kumar, V.
111
Meffert, Heribert
90
Bauer, Hans H.
83
Huber, Frank
76
Pepels, Werner
67
Verhoef, Peter C.
66
Wiedmann, Klaus-Peter
66
Sheth, Jagdish N.
65
Herrmann, Andreas
64
Kleinaltenkamp, Michael
61
Han, Heesup
57
Tomczak, Torsten
57
Krafft, Manfred
56
Hollebeek, Linda D.
52
Grönroos, Christian
51
Palmatier, Robert W.
51
Brunello, Giorgio
50
Vrontis, Demetris
50
Belz, Christian
48
Esch, Franz-Rudolf
47
Keller, Kevin Lane
47
Piller, Frank T.
47
Rajagopal
47
Stauss, Bernd
47
Burmann, Christoph
46
Albers, Sönke
45
Kirchgeorg, Manfred
45
Diller, Hermann
43
Madhani, Pankaj M.
43
Mattila, Anna S.
43
Gil Saura, Irene
42
Backhaus, Klaus
41
Lindgreen, Adam
41
Hammerschmidt, Maik
39
Kitchen, Philip J.
39
Svensson, Göran
39
Thaichon, Park
39
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
142
Institute for the Study of Labor (IZA)
88
American Marketing Association
58
International Water Management Institute (IWMI)
49
International Labour Organization (ILO), United Nations
45
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
43
Books on Demand GmbH <Norderstedt>
29
IGI Global
28
C.E.P.R. Discussion Papers
25
Université Paris-Dauphine (Paris IX)
24
Verlag Dr. Kovač
21
Haufe-Lexware GmbH & Co. KG
20
Fördergesellschaft Marketing an der Universität Augsburg
19
National Bureau of Economic Research
19
Verlag Franz Vahlen
16
European Society for Opinion and Marketing Research
15
HAL
15
Inter-American Development Bank
15
Harvard Graduate School of Business Administration
14
OECD
14
EconWPA
13
Edward Elgar Publishing
13
Fachhochschule Reutlingen / European School of Business
13
CESifo
12
Centre for Economic Performance, LSE
12
Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
12
Information Resources Management Association
12
Europäische Kommission / Generaldirektion Bildung und Kultur
11
eSocialSciences
11
De Gruyter Oldenbourg
10
London School of Economics (LSE)
10
Springer-Verlag GmbH
10
Wiley-VCH
10
WorldFish Center, Consultative Group on International Agricultural Research (CGIAR)
10
AMACOM
9
Institut für Strategie und Unternehmensökonomik (ISU), Wirtschaftswissenschaftliche Fakutät
9
ToKnowPress
9
W. Kohlhammer GmbH
9
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
9
Zentrum für Europäische Wirtschaftsforschung (ZEW)
9
more ...
less ...
Published in...
All
Journal of business research : JBR
1,032
Journal of retailing and consumer services
660
Industrial marketing management : the international journal for industrial and high-tech firms
642
SpringerLink / Bücher
475
Industrial and Commercial Training
421
International journal of hospitality management
418
Journal of strategic marketing
339
Human Resource Management International Digest
296
The journal of business & industrial marketing
288
European Journal of Marketing
282
Journal of the Academy of Marketing Science
267
The journal of services marketing
242
The service industries journal
235
Journal of marketing
227
European journal of marketing : EJM
217
The international journal of human resource management
216
IZA Discussion Papers
212
Journal of marketing management : MM
205
Cogent business & management
200
International journal of contemporary hospitality management
192
Marketing intelligence & planning
180
Journal of Business & Industrial Marketing
179
Gabler Edition Wissenschaft
177
Marketing Intelligence & Planning
167
The journal of brand management : an international journal
164
International journal of electronic customer relationship management : IJECRM
160
Europäische Hochschulschriften / 5
159
Journal of business ethics : JOBE
154
Journal of hospitality marketing & management
152
Asia Pacific journal of marketing and logistics
149
The journal of product & brand management
146
Journal of travel and tourism marketing
140
Psychology & marketing
140
Tourism management : research, policies, practice
140
Journal of marketing communications
135
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
134
Journal of Management Development
129
Journal of retailing
129
Journal of service research : JSR
128
Management science : journal of the Institute for Operations Research and the Management Sciences
123
more ...
less ...
Source
All
ECONIS (ZBW)
48,091
Other ZBW resources
3,748
RePEc
1,921
USB Cologne (EcoSocSci)
913
EconStor
578
BASE
254
ArchiDok
44
USB Cologne (business full texts)
36
OLC EcoSci
24
more ...
less ...
Showing
41
-
50
of
55,609
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
41
Designing competitive loyalty programs : how types of program affect customer equity
Furinto, Asnan
;
Pawitra, Teddy
;
Balqiah, Tengku E.
- In:
Journal of targeting, measurement and analysis for marketing
17
(
2009
)
4
,
pp. 307-319
Persistent link: https://www.econbiz.de/10003919498
Saved in:
42
Das neue Gesicht des Marketings
Rust, Roland T.
;
Moorman, Christine
;
Bhalla, Gaurav
- In:
Harvard-Business-Manager : das Wissen der Besten
32
(
2010
)
3
,
pp. 86-94
Persistent link: https://www.econbiz.de/10003934429
Saved in:
43
The value of a "free" customer
Gupta, Sunil
;
Mela, Carl F.
;
Vidal-Sanz, José M.
-
2009
Persistent link: https://www.econbiz.de/10003972545
Saved in:
44
Bestandskunden-Management Automotive : professionelle Kundenbindung als Erfolgsfaktor der Zukunft
Dahlhoff, Hans-Dieter
;
Korzen, Eva Janina
-
2011
Persistent link: https://www.econbiz.de/10008904865
Saved in:
45
Der Wert der Mundpropaganda
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
2
,
pp. 56-66
Persistent link: https://www.econbiz.de/10003621371
Saved in:
46
Customer obsession : how to acquire, retain, and grow customers in the new age of relationship marketing
Azevedo, Abaete de
;
Pomeranz, Ricardo
-
2008
Persistent link: https://www.econbiz.de/10003681766
Saved in:
47
How valuable is word of mouth? : identify the customers who bring in the most referrals ; then capitalize on that knowledge
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard business review : HBR
85
(
2007
)
10
,
pp. 139-146
Persistent link: https://www.econbiz.de/10003550617
Saved in:
48
Essays on customer equity and product marketing
Yoo, Shi Jin
-
2004
Persistent link: https://www.econbiz.de/10003566862
Saved in:
49
Measuring and managing customer relationship risk in business markets
Ryals, Lynette
;
Knox, Simon
- In:
Industrial marketing management : the international …
36
(
2007
)
6
,
pp. 823-833
Persistent link: https://www.econbiz.de/10003507284
Saved in:
50
Marketing by objectives : using segmentation based on purchase timing to enhance customer equity
Hansotia, Behram
- In:
Journal of direct, data and digital marketing practice …
10
(
2008/09
)
4
,
pp. 336-355
Persistent link: https://www.econbiz.de/10003859065
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->