Stiehler, Beate E.; Caruana, Albert; Vella, Joseph - In: International Journal of Wine Business Research 28 (2016) 2, pp. 154-169
Purpose This paper aims to classify and investigate customer attitudes toward luxury wine brands in the USA (a developed market) and South Africa (a developing market) by using an aesthetic and ontological framework. Design/methodology/approach Using recognized scales, consumers’ ontological...