Narrow search
Showing 1 - 10 of 40,246
Cover Image
Relationship quality evaluation in retailers' relationships with consumers
Vesel, Patrick; Zabkar, Vesna - In: European Journal of Marketing 44 (2010) 9/10, pp. 1334-1365
Purpose – The purpose of the article is to investigate relationship quality in retail relationships as influenced by its antecedents (loyalty programme quality and personal interaction quality) and resulting in customer loyalty to the retailer. The focus is on loyalty programme members'...
Persistent link: https://www.econbiz.de/10014722682
Cover Image
Back to the future : progress and trends in hotel loyalty marketing
Tanford, Sarah; Shoemaker, Stowe; Dinca, Alexandra - In: International journal of contemporary hospitality management 28 (2016) 9, pp. 1937-1967
Persistent link: https://www.econbiz.de/10011624195
Cover Image
Role of customer retention equity in creating and developing brand value
Chahal, Hardeep; Bala, Renu - In: Journal of relationship marketing : innovations & … 16 (2017) 2, pp. 119-142
Persistent link: https://www.econbiz.de/10011820571
Cover Image
Frontline employee inspiration in retailing : conceptualization, scale development, sources, and customer outcomes
Neumüller, Kathrin - 2022
Persistent link: https://www.econbiz.de/10013188011
Cover Image
Customer satisfaction, loyalty and switching intent in retail service settings
Kamble, Aakash; Walvekar, Shubhangi - In: International journal of electronic marketing and … 10 (2019) 4, pp. 389-405
Persistent link: https://www.econbiz.de/10012168816
Cover Image
Relationship between customer loyalty and service failure, service recovery and switching costs in online retailing
Kamble, Aakash Ashok; Walvekar, Shubhangi - In: International journal of business information systems : … 32 (2019) 1, pp. 56-72
Persistent link: https://www.econbiz.de/10012154594
Cover Image
The effects of introducing and terminating loyalty programs
Melnyk, Valentyna; Bijmolt, Tammo H. A. - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 398-419
Persistent link: https://www.econbiz.de/10011309596
Cover Image
Customer satisfaction and loyalty : a case study from the banking sector
Rahman, Hasebur - In: Central European business review : CEBR 2 (2013) 4, pp. 15-23
Persistent link: https://www.econbiz.de/10010345391
Cover Image
Relationship marketing in customer loyalty of commercial galleries in times of COVID-19
Cano, Luz; Castro, Djanira; Vicente-Ramos, Wagner - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 22 (2021) 2, pp. 426-435
The main objective of the study is to determine the level of dependence between relationship marketing and the level of customer loyalty to the brand. The study was conducted through a quantitative approach using the CAWI method. Relationships were determined by several factors. The loyalty...
Persistent link: https://www.econbiz.de/10012888387
Cover Image
Influence factors of customer-based brand equity : a study on China mobile phone industry
Guo, Wenqiu; Zhou, Liying - In: International journal of financial engineering 8 (2021) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10012654694