//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Benefit segmentation of TV hom...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
83,815
Konsumentenverhalten
80,687
Online retailing
11,431
Online-Handel
11,428
Theorie
10,083
Theory
10,063
Relationship marketing
9,591
Beziehungsmarketing
9,543
Brand management
7,687
Markenführung
7,636
Brand image
6,793
Electronic Commerce
6,756
Markenimage
6,747
E-commerce
6,451
Customer satisfaction
5,972
Kundenzufriedenheit
5,800
Social Web
5,442
Social web
5,442
USA
5,395
Online-Marketing
5,299
Internet marketing
5,279
United States
5,073
Einzelhandel
4,824
Retail trade
4,784
Service quality
4,720
Deutschland
4,708
Dienstleistungsqualität
4,666
Germany
4,476
Brand
4,387
Markenartikel
4,372
Werbewirkung
3,732
Advertising effects
3,696
Market segmentation
3,608
Verbraucherverhalten
3,589
Experiment
3,498
Emotion
3,299
Marktsegmentierung
3,225
Advertising
3,163
Pricing strategy
3,163
Preismanagement
3,152
more ...
less ...
Online availability
All
Undetermined
36,125
Free
21,521
Type of publication
All
Article
65,868
Book / Working Paper
31,666
Journal
235
Other
24
Type of publication (narrower categories)
All
Article in journal
55,323
Aufsatz in Zeitschrift
55,323
Graue Literatur
8,804
Non-commercial literature
8,804
Working Paper
6,980
Arbeitspapier
6,892
Aufsatz im Buch
6,027
Book section
6,027
Hochschulschrift
3,094
research-article
2,719
Thesis
2,133
Collection of articles of several authors
1,308
Sammelwerk
1,308
Aufsatzsammlung
890
Conference paper
622
Konferenzbeitrag
622
Bibliografie enthalten
438
Bibliography included
438
Case study
409
Fallstudie
409
Konferenzschrift
404
Dissertation u.a. Prüfungsschriften
368
Collection of articles written by one author
346
Sammlung
346
Lehrbuch
286
Amtsdruckschrift
249
Government document
249
Textbook
233
review-article
205
Reprint
193
Conference proceedings
188
conceptual-paper
183
review
135
Statistik
122
case-report
111
Statistics
99
Article
79
Handbook
76
Handbuch
76
Systematic review
75
more ...
less ...
Language
All
English
87,947
German
7,555
Undetermined
1,381
French
430
Polish
129
Spanish
109
Italian
105
Russian
55
Swedish
52
Danish
33
Portuguese
29
Norwegian
25
Dutch
24
Hungarian
17
Finnish
16
Slovak
11
Romanian
9
Czech
7
Croatian
6
Bulgarian
5
Lithuanian
4
Slovenian
3
Serbian
3
Chinese
3
Arabic
2
Multiple languages
2
Turkish
2
Bosnian
1
Valencian
1
Irish
1
Indonesian
1
Macedonian
1
Malay (macrolanguage)
1
more ...
less ...
Author
All
Han, Heesup
123
Belk, Russell W.
116
Mattila, Anna S.
108
Grunert, Klaus G.
103
Phau, Ian
102
Huber, Frank
96
Bauer, Hans H.
91
Lusk, Jayson L.
85
Herrmann, Andreas
84
Foxall, Gordon R.
83
Gierl, Heribert
83
Sheth, Jagdish N.
83
Khare, Arpita
80
Wiedmann, Klaus-Peter
80
Usman, Osly
76
Grewal, Dhruv
75
Dwivedi, Yogesh Kumar
73
Nayga, Rodolfo M.
71
Loureiro, Sandra Maria Correia
68
Septianto, Felix
68
Bagozzi, Richard P.
67
Laroche, Michel
67
Agarwal, Sumit
65
Bruwer, Johan
64
Stavins, Joanna
63
Wansink, Brian
63
Heinemann, Gerrit
62
Paul, Justin
62
Walsh, Gianfranco
62
Verhoef, Peter C.
59
Jang, Soocheong
58
Janssen, Maarten C. W.
58
Pelsmacker, Patrick de
58
Ko, Eunju
56
Swoboda, Bernhard
56
Spann, Martin
55
Thøgersen, John
55
Moschis, George P.
54
Rajagopal
54
Thaichon, Park
54
more ...
less ...
Institution
All
National Bureau of Economic Research
605
Springer Fachmedien Wiesbaden
166
OECD
85
IGI Global
37
American Marketing Association
36
Verlag Dr. Kovač
32
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
31
International Energy Agency
30
European Association of Agricultural Economists - EAAE
29
Institut für Demoskopie Allensbach
26
Edward Elgar Publishing
24
Books on Demand GmbH <Norderstedt>
22
Europäische Kommission
22
Information Resources Management Association
21
C.E.P.R. Discussion Papers
20
International Monetary Fund (IMF)
19
Organisation for Economic Co-operation and Development
19
Nordic Council of Ministers
18
Friedrich-Schiller-Universität Jena
17
Nomos Verlagsgesellschaft
16
IDATE : Institut de l´Audiovisuel et des Telecommunications en Europe
15
INSEAD
15
UNCTAD
14
Universität Mannheim
14
RWTH Aachen
13
Österreichisches Institut für Wirtschaftsforschung
12
Europäische Kommission / Gemeinsame Forschungsstelle
11
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
11
Robert Schuman Centre for Advanced Studies
11
Center for Economic Research <Tilburg>
10
Christian-Albrechts-Universität zu Kiel
10
Springer Gabler <Firma>
10
Deutscher Dialogmarketing Verband
9
Gesellschaft für Konsum-, Markt- und Absatzforschung
9
Gesellschaft für Ökologische Kommunikation mbH
9
Haufe-Lexware GmbH & Co. KG
9
Peter Lang GmbH
9
Springer International Publishing
9
Technische Universität Braunschweig
9
Weltwirtschaftsforum
9
more ...
less ...
Published in...
All
Journal of business research : JBR
2,035
Journal of retailing and consumer services
2,024
International journal of hospitality management
809
International journal of consumer studies
771
Psychology & marketing
688
NBER working paper series
602
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
Working paper / National Bureau of Economic Research, Inc.
506
European Journal of Marketing
439
NBER Working Paper
434
Journal of Consumer Marketing
421
SpringerLink / Bücher
415
Asia Pacific journal of marketing and logistics
402
The journal of product & brand management
397
Management science : journal of the Institute for Operations Research and the Management Sciences
394
European journal of marketing : EJM
366
The journal of brand management : an international journal
360
Journal of marketing research : JMR
354
Tourism management : research, policies, practice
350
Journal of retailing
346
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of travel and tourism marketing
341
Journal of marketing management : MM
325
Journal of international consumer marketing
324
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
314
Journal of marketing communications
309
Journal of marketing
308
International journal of retail & distribution management
306
The international review of retail, distribution and consumer research
305
Marketing letters : a journal of research in marketing
300
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
300
Cogent business & management
297
Journal of the Academy of Marketing Science
291
The journal of consumer marketing
291
Journal of fashion marketing and management
288
Technological forecasting & social change : an international journal
288
Marketing intelligence & planning
287
Journal of consumer behaviour : an international research review
286
International Journal of Retail & Distribution Management
276
International journal of contemporary hospitality management
276
more ...
less ...
Source
All
ECONIS (ZBW)
91,191
Other ZBW resources
3,465
USB Cologne (EcoSocSci)
1,804
RePEc
965
EconStor
188
BASE
122
ArchiDok
39
USB Cologne (business full texts)
19
more ...
less ...
Showing
1
-
10
of
97,793
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Television
advertising and online shopping
Liaukonyte, Jura
;
Teixeira, Thales
;
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
Saved in:
2
And now a word from our sponsor : do consumers perceive advertising on traditional
television
and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
3
Segmenting young Indian impulsive shoppers
Prashar, Sanjeev
;
Parsad, Chandan
;
Vijay, T. Sai
- In:
Journal of international consumer marketing
29
(
2017
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10011669314
Saved in:
4
Online grocery shoppers according to their typical shopping style : a cluster analysis
Eriksson, Niklas
;
Stenius, Minna
- In:
Journal of food products marketing : innovations in …
30
(
2024
)
2
,
pp. 48-65
Persistent link: https://www.econbiz.de/10014513548
Saved in:
5
Exploring consumers' food-related decision-making style groups and their shopping behaviour
Anić, Ivan-Damir
;
Rajh, Edo
;
Rajh, Sunc̆ana Piri
- In:
Economic research
28
(
2015
)
1
,
pp. 63-74
Persistent link: https://www.econbiz.de/10012220622
Saved in:
6
The impact of online word-of-mouth on
television
show viewership : an inverted U-shaped temporal dynamic
Cadario, Romain
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 411-422
Persistent link: https://www.econbiz.de/10011399060
Saved in:
7
What motivates consumers to teleshopping? : the impact of TV personality and audience interaction
Currás-Péréz, Rafael
;
Ruiz Mafe, Carla
;
Sanz Blas, Silvia
- In:
Marketing intelligence & planning
29
(
2011
)
5
,
pp. 534-555
Persistent link: https://www.econbiz.de/10009384812
Saved in:
8
Impact of demographics on online buying behaviour towards different products
Sakkthivel, A. M.
- In:
International journal of electronic finance : IJEF
3
(
2009
)
3
,
pp. 284-296
Persistent link: https://www.econbiz.de/10003889533
Saved in:
9
Exploring the online buying behavior of specialty food shoppers
Liang, Austin Rong-Da
;
Lim, Wai Mun
- In:
International journal of hospitality management
30
(
2011
)
4
,
pp. 855-865
Persistent link: https://www.econbiz.de/10009242121
Saved in:
10
Online shopper segmentation based on lifestyles : an exploratory study in India
Pandey, Shweta
;
Chawla, Deepak
;
Venkatesh, Umashankar
- In:
Journal of internet commerce
14
(
2015
)
1
,
pp. 21-41
Persistent link: https://www.econbiz.de/10011432390
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->