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Internalising a brand across c...
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Internalising a brand across cultures : the case of IKEA
Tarnovskaya, Veronika V.
;
De Chernatony, Leslie
- In:
International journal of retail & distribution management
39
(
2011
)
8
,
pp. 598-618
Persistent link: https://www.econbiz.de/10009273254
Saved in:
2
Internalising a brand across cultures: the case of IKEA
Tarnovskaya, Veronika V.
;
Chernatony, Leslie de
- In:
International journal of retail & distribution management
39
(
2011
)
8
,
pp. 598-619
Persistent link: https://www.econbiz.de/10009166470
Saved in:
3
The brand I call home? : employee-brand appropriation at IKEA
Tarnovskaya, Veronika V.
- In:
Branded lives : the production and consumption of …
,
(pp. 128-147)
.
2011
Persistent link: https://www.econbiz.de/10009384357
Saved in:
4
Activating stakeholders : an approach by MNCs in emerging markets
Tarnovskaya, Veronika V.
- In:
Business, society and politics : multinationals in …
,
(pp. 45-68)
.
2012
Persistent link: https://www.econbiz.de/10009685172
Saved in:
5
Branding capability of technology born globals
Altshuler, Liliya
;
Tarnovskaya, Veronika V.
- In:
The journal of brand management : an international journal
18
(
2010/11
)
3
,
pp. 212-227
Persistent link: https://www.econbiz.de/10008810215
Saved in:
6
The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131920
Saved in:
7
The influence of changing advertising commitment on consumers' perceptions of brand prices and added values
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131921
Saved in:
8
Strategic brand planning : the way for brands to succeed in the 1990's
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131922
Saved in:
9
Evaluating the underlying dimensions of brands in product and services markets
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131939
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10
Categorising brands : evolutionary processes underpinned by the two key dimensions
De Chernatony, Leslie
-
1992
Persistent link: https://www.econbiz.de/10000134691
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