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Quality, emotion, price, and social values in building passenger loyalty : impact of relationship quality (mediator) and in-flight physical environments (moderator)
Han, Heesup; Chua, Bee-Lia; Lee, Sanghyeop; Koo, Bonhak - In: Journal of travel and tourism marketing 38 (2021) 2, pp. 123-138
Persistent link: https://www.econbiz.de/10012497705
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Brand commitment role in the relationship between brand loyalty and brand satisfaction : phone industry in Malaysia
Jamshidi, Dariyoush; Rousta, Alireza - In: Journal of promotion management : innovations in … 27 (2021) 1, pp. 151-176
Persistent link: https://www.econbiz.de/10012385182
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Customer experience and commitment in retailing : does customer age matter?
Khan, Imran; Hollebeek, Linda D.; Fatma, Mobin; Islam, … - In: Journal of retailing and consumer services 57 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012305359
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Exploring the main drivers influencing brand loyalty to motorway services areas in Italy
De Canio, Francesca; Sánchez-Franco, Manuel J.; … - In: Italian journal of marketing : ITJM 2020 (2020) 2/3, pp. 125-141
Persistent link: https://www.econbiz.de/10012305758
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The impact of relational drivers on customer brand engagement and brand outcomes
Nyadzayo, Munyaradzi W.; Leckie, Civilai; Johnson, Lester W. - In: The journal of brand management : an international journal 27 (2020) 5, pp. 561-578
Persistent link: https://www.econbiz.de/10012297830
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Place-based brand experience, place attachment and loyalty
Cardinale, Sylvia; Bang, Nguyen; Melewar, T. C. - In: Marketing intelligence & planning 34 (2016) 3, pp. 302-317
Persistent link: https://www.econbiz.de/10011570770
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Back to the future : progress and trends in hotel loyalty marketing
Tanford, Sarah; Shoemaker, Stowe; Dinca, Alexandra - In: International journal of contemporary hospitality management 28 (2016) 9, pp. 1937-1967
Persistent link: https://www.econbiz.de/10011624195
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Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie; Krishen, Anjala Selena; Tanford, Sarah; … - In: European journal of marketing : EJM 51 (2017) 7/8, pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
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Consumer-brand relationships' development in the mobile internet market : evidence from an extended relationship commitment paradigm
Giovanis, Apostolos - In: The journal of product & brand management 25 (2016) 6, pp. 568-585
Persistent link: https://www.econbiz.de/10011587849
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Building brand loyalty in e-commerce of fashion lingerie
Sanchez Torres, Javier A.; Arroyo-Cañada, Francisco-Javier - In: Journal of fashion marketing and management 21 (2017) 1, pp. 103-114
Persistent link: https://www.econbiz.de/10011703068