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subject:"Consumer behaviour"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Review of marketing research"
~person:"Ghaffar, Abdul"
~person:"Kim, Kyung Hoon"
~person:"Rock, Bram de"
~person:"Sheth, Jagdish N."
~subject:"Offenbarte Präferenzen"
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Consumer behaviour
Offenbarte Präferenzen
Konsumentenverhalten
12
Beziehungsmarketing
5
Brand management
5
Markenführung
5
Relationship marketing
5
Customer satisfaction
3
Customer value
3
Kundenwert
3
Kundenzufriedenheit
3
Marketing management
3
Marketingmanagement
3
Social Web
3
Social web
3
customer equity
3
Fashion
2
Internet marketing
2
Luxury goods
2
Luxusgüter
2
Mode
2
Online-Marketing
2
luxury brand
2
Augmented reality marketing
1
Behaviour
1
Bibliometrics
1
Bibliometrie
1
Brand
1
Brand image
1
Brand loyalty
1
Collaborative consumption platform
1
Computerspiel
1
Coronavirus
1
Corporate Social Responsibility
1
Corporate reputation
1
Corporate social responsibility
1
Customer integration
1
Customer retention
1
Dienstleistungsqualität
1
Digital platform
1
Digitale Plattform
1
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9
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11
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1
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12
Aufsatz in Zeitschrift
12
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1
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1
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English
12
Author
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Ghaffar, Abdul
Kim, Kyung Hoon
Rock, Bram de
Sheth, Jagdish N.
Ko, Eunju
10
Moschis, George P.
5
Aiello, Gaetano
4
Bae, Joonheui
4
Belk, Russell W.
4
Islam, Tahir
4
Kim, Juran
4
Mathur, Anil
4
Chung, Christina
3
Hunt, James M.
3
Kim, Wooyang
3
Koo, Dong-mo
3
Mattila, Pekka
3
Ng, Mark
3
Park, Seong-yeon
3
Vescovi, Tiziano
3
Ackerman, David
2
Baker, Andrew M.
2
Caldwell, Marylouise
2
Chae, Heeju
2
Checchinato, Francesca
2
Cheung, Ronnie
2
Choi, Sunmee
2
Di Benedetto, C. Anthony
2
Disegna, Marta
2
Dixit, Saurabh Kumar
2
Donvito, Raffaele
2
Grewal, Dhruv
2
Han, Sang-Lin
2
Henry, Paul Conrad
2
Jeon, Jung Ok
2
Khare, Arpita
2
Kim, Sang Jin
2
Kincl, Tomas
2
Koo, Dong-Mo
2
Lam, Aris Y. C.
2
Lau, Mei Mei
2
Law, Monica
2
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Review of marketing research
Legends in consumer behavior
42
Discussion paper series
13
Legends in marketing
11
Journal of business research : JBR
9
ECARES working paper
6
Discussion paper / Center for Economic Research, Tilburg University
5
Discussion paper series / IZA
3
IFS working paper
2
Journal of global marketing
2
Journal of marketing theory and practice
2
Journal of the Academy of Marketing Science
2
Quantitative economics : QE ; journal of the Econometric Society
2
The economic journal : the journal of the Royal Economic Society
2
Asia Pacific journal of marketing and logistics
1
CEMMAP working papers / Centre for Microdata Methods and Practice
1
Computational economics
1
Department of Economics discussion paper series / University of Oxford
1
Discussion paper / Centre for Economic Policy Research
1
Economic theory : official journal of the Society for the Advancement of Economic Theory
1
Emerald Points
1
Emerald Points Ser.
1
European economic review : EER
1
Foundations and trends in econometrics
1
Handbook of relationship marketing
1
Harper & Row's series in marketing management
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of econometrics
1
Journal of economic theory
1
Journal of global fashion marketing : JGfM
1
Journal of macromarketing
1
Journal of marketing theory and practice : JMTP
1
Journal of political economy
1
Journal of retailing and consumer services
1
KBI
1
Marketing theory
1
Review of business and economics
1
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ECONIS (ZBW)
12
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1
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10
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12
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date (oldest first)
1
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
2
Diffusion of moral behavior on a collaborative consumption platform : dual mechanisms of deindividuation and self-presentation
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 167-185
Persistent link: https://www.econbiz.de/10014251310
Saved in:
3
Consumers' acceptance of social commerce during COVID-19 lockdown
Sheikh, Zaryab
;
Ghaffar, Abdul
;
Islam, Tahir
;
Sheikh, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 210-230
Persistent link: https://www.econbiz.de/10014251313
Saved in:
4
The role of service quality in enhancing brand authenticity through the moderation effect of corporate social responsibility (CSR)
Ghaffar, Abdul
;
Islam, Tahir
;
Kincl, Tomas
;
Hakeem, Abdul
; …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 475-494
Persistent link: https://www.econbiz.de/10014319623
Saved in:
5
An exploratory study on the perceived agility by consumers in luxury brand omni-channel
Son, Sang-Chul
;
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 154-166
Persistent link: https://www.econbiz.de/10013541974
Saved in:
6
The effect of B2B service experience on repurchase intention : focus on roles of organizational agility and customer knowledge sharing
Jang, Seochul
;
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
4
,
pp. 645-659
Persistent link: https://www.econbiz.de/10013415464
Saved in:
7
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
8
A tribute to Jagdish N. Sheth
Parvatiyar, Atul
(
ed.
);
Sheth, Jagdish N.
(
honouree
)
-
2021
Persistent link: https://www.econbiz.de/10012549163
Saved in:
9
Role of user-created programs in online game consumer behavior
Kim, Sang Jin
;
Kim, Kyung Hoon
;
Lee, Chang Han
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
3
,
pp. 217-226
Persistent link: https://www.econbiz.de/10011594169
Saved in:
10
Measures of perceived sustainability
Kim, Juran
;
Taylor, Charles Robert
;
Kim, Kyung Hoon
; …
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 182-193
Persistent link: https://www.econbiz.de/10011302912
Saved in:
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