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type:"article"
~isPartOf:"International journal of nonprofit and voluntary sector marketing"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan"
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
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Konsumentenverhalten
Markenimage
Nonprofit marketing
46
Nonprofit-Marketing
46
Fundraising
15
Nonprofit organization
12
Nonprofit-Organisation
12
Charity
10
Wohltätigkeit
10
USA
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Brand image
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Babin, Barry J.
1
Bourgeon-Renault, Dominique
1
Bublitz, Melissa G.
1
Cadogan, John W.
1
Celly, Kirti Sawhney
1
Dato-on, Mary Conway
1
Du, Lanying
1
Escalas, Jennifer Edson
1
Furchheim, Pia
1
Gombault, Anne
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Grau, Stacy Landreth
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Hamby, Anne
1
Hou, Jundong
1
Hudson, Jane
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1
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1
Koppenhafer, Leslie
1
Krey, Nina
1
Laidler-Kylander, Nathalie
1
Le Gall-Ely, Marine
1
Liu, Richie L.
1
Micevski, Milena
1
Michaelidou, Nina
1
Michel, Géraldine
1
Mulder, Mark
1
Mulder, Mark R.
1
Peracchio, Laura A.
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Petr, Christine
1
Rauschnabel, Philipp A.
1
Rieunier, Sophie
1
Sargeant, Adrian
1
Scollen, Rebecca
1
Scott, Andrea
1
Scott, Kristin
1
Shaw, Doris
1
Shen, Anyuan
1
Simonin, Bernard L.
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Tian, Zhilong
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International journal of nonprofit and voluntary sector marketing
Journal of business research : JBR
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
International review on public and non-profit marketing
11
Journal of nonprofit & public sector marketing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Kompendium Kulturmarketing : Handbuch für Studium und Praxis
3
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
2
Journal of marketing
2
Journal of marketing communications
2
Journal of marketing for higher education
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of philanthropy and marketing
2
Nonprofit and voluntary sector quarterly
2
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
2
Nonprofit management & leadership
2
Psychology & marketing
2
The journal of brand management : an international journal
2
Contemporary research in e-branding
1
Cultural studies and anti-consumerism : a critical encounter
1
Green advertising and the reluctant consumer
1
Handbook of research on effective marketing in contemporary globalism
1
Handbuch Spendenwesen : bessere Organisation, Transparenz, Kontrolle, Wirtschaftlichkeit und Wirksamkeit von Spendenwerken
1
Huckepackfinanzierung des Sports : Sportsponsoring unter der Lupe ; [Frankfurter Sitzung des Arbeitskreises Sportökonomie ...]
1
Human resource management in the nonprofit sector : passion, purpose and professionalism
1
International journal of Islamic and Middle Eastern finance and management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of nonprofit & voluntary sector marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of electronic commerce research : JECR
1
Journal of euromarketing
1
Journal of marketing management : MM
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of public policy & marketing
1
Journal of retailing and consumer services
1
Korruption, Strafe und Vertrauen, Verteilungs- und Steuergerechtigkeit, Umweltethik, Ordnungsfragen
1
Management research review
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ECONIS (ZBW)
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1
Diving in together or toes in the water : the interplay of community and nonprofit engagement in poverty alleviation
Weaver, Todd
;
Mulder, Mark
;
Koppenhafer, Leslie
;
Scott, …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 431-440
Persistent link: https://www.econbiz.de/10012023983
Saved in:
2
Transformative stories : a framework for crafting stories for social impact ogranizations
Bublitz, Melissa G.
;
Escalas, Jennifer Edson
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
35
(
2016
)
2
,
pp. 237-248
Persistent link: https://www.econbiz.de/10011618679
Saved in:
3
Brand management in higher education : the University Brand Personality Scale
Rauschnabel, Philipp A.
;
Krey, Nina
;
Babin, Barry J.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3077-3086
Persistent link: https://www.econbiz.de/10011507923
Saved in:
4
First-year donation behavior and risk of supporter lapse
Shen, Anyuan
- In:
International journal of nonprofit and voluntary sector …
21
(
2016
)
3
,
pp. 212-224
Persistent link: https://www.econbiz.de/10011618270
Saved in:
5
An evaluation of nonprofit brand image : towards a better conceptualization and measurement
Michaelidou, Nina
;
Micevski, Milena
;
Cadogan, John W.
- In:
Journal of business research : JBR
68
(
2015
)
8
,
pp. 1657-1666
Persistent link: https://www.econbiz.de/10011317108
Saved in:
6
Nonprofit brand image and typicality influences on charitable giving
Michel, Géraldine
;
Rieunier, Sophie
- In:
Journal of business research : JBR
65
(
2012
)
5
,
pp. 701-707
Persistent link: https://www.econbiz.de/10009528781
Saved in:
7
NPO branding : preliminary lessons from major players
Keller, Eileen Weisenbach
;
Dato-on, Mary Conway
;
Shaw, Doris
- In:
International journal of nonprofit and voluntary sector …
15
(
2010
)
2
,
pp. 105-121
Persistent link: https://www.econbiz.de/10003978428
Saved in:
8
The California State University : a case on branding the largest public university system in the US
Celly, Kirti Sawhney
;
Knepper, Brenda
- In:
International journal of nonprofit and voluntary sector …
15
(
2010
)
2
,
pp. 137-156
Persistent link: https://www.econbiz.de/10003978458
Saved in:
9
The effects of nonprofit brand equity on individual giving intention : mediating by the self-concept of individual donor
Hou, Jundong
;
Du, Lanying
;
Tian, Zhilong
- In:
International journal of nonprofit and voluntary sector …
14
(
2009
)
3
,
pp. 215-229
Persistent link: https://www.econbiz.de/10003882278
Saved in:
10
How international nonprofits build brand equity
Laidler-Kylander, Nathalie
;
Simonin, Bernard L.
- In:
International journal of nonprofit and voluntary sector …
14
(
2009
)
1
,
pp. 57-69
Persistent link: https://www.econbiz.de/10003819443
Saved in:
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