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Search: subject:"Destination branding"
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Brand management
51
Markenführung
51
Tourism marketing
48
Tourismusmarketing
48
Destination management
39
Destinationsmanagement
39
Brand image
35
Markenimage
35
destination branding
24
Tourism
22
Tourismus
22
Destination branding
21
Designation of origin
11
Herkunftsbezeichnung
11
Holiday behaviour
11
Tourism industry
11
Tourismuswirtschaft
11
Urlaubsverhalten
11
Place marketing
10
Standortmarketing
10
Internet marketing
6
Online-Marketing
6
Beziehungsmarketing
5
Relationship marketing
5
Social Web
5
Social web
5
Tourism destination
5
Tourismusregion
5
Australia
4
Australien
4
City marketing
4
Destination image
4
Food
4
Gastronomie
4
Lebensmittel
4
Place branding
4
Restaurant industry
4
Stadtmarketing
4
Stakeholder
4
Big event
3
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34
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English
52
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Pike, Steven
3
Wang, Ying
3
Chekalina, Tatiana
2
Fuchs, Matthias
2
Kavaratzis, Mihalis
2
Khoo-Lattimore, Catheryn
2
Leicht, Thomas
2
Lexhagen, Maria
2
Yang, Fiona X.
2
Abbas, Rumaila
1
Babalou, Vahideh
1
Bae, Joonheui
1
Barrio-García, Salvador del
1
Beatson, Amanda
1
Ben Youssef, Kamel
1
Bianchi, Constanza
1
Biggins, Rebecca
1
Boaler, Maria
1
Borg, Erik A.
1
Braun, Erik
1
Cardona, Adolfo Rudy
1
Castañeda García, J. Alberto
1
Chien, P. Monica
1
Chigora, Farai
1
Choe, Yeongbae
1
Confetto, Maria Giovanna
1
Conte, Francesca
1
Dey, Bidit Lal
1
Doering, Heike
1
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1
Fernández-Cavia, José
1
Ferreira, Luciana Brandão
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1
Foroudi, Mohammad Mahdi
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Frías-Jamilena, D. M.
1
Gentle, Jane
1
Gertner, Rosane K.
1
Giraldi, Janaina de Moura Engracia
1
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1
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Tourism management : research, policies, practice
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Journal of destination marketing & management
3
Journal of travel and tourism marketing
3
Journal of vacation marketing
3
Tourism management perspectives : TMP
3
International journal of event and festival management
2
Journal of business research : JBR
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Contemporary studies of risks in emerging technology
1
International Review on Public and Nonprofit Marketing
1
International journal of Indian culture and business management : IJICBM
1
International journal of leisure and tourism marketing : IJLTM
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International review on public and non-profit marketing
1
Inventi impact: supply chain & logistics
1
Journal of Business Research
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
Journal of international trade & commerce
1
Journal of marketing management : MM
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of strategic marketing
1
Journal of vacation marketing : an international journal
1
Springer eBook Collection
1
The marketing review
1
Tourism and hospitality research : THR
1
Tourism and hospitality research : the surrey quarterly review
1
Tourism planning & development
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ECONIS (ZBW)
52
RePEc
2
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21
The effect of message consistency and destination-positioning brand strategy type on consumer-based destination brand equity
Castañeda García, J. Alberto
;
Frías-Jamilena, D. M.
; …
- In:
Journal of travel research : a quarterly publication of …
59
(
2020
)
8
,
pp. 1447-1463
Persistent link: https://www.econbiz.de/10012310013
Saved in:
22
Refinement and validation of a multidimensional destination brand equity scale for inbound and outbound Chinese travelers : a cross-national perspective
Hyun, Martin Yongho
;
Kim, Hyeon-Cheol
- In:
Journal of travel research : a quarterly publication of …
59
(
2020
)
8
,
pp. 1522-1552
Persistent link: https://www.econbiz.de/10012310020
Saved in:
23
The role of food festivals in branding culinary destinations
Yang, Fiona X.
;
Wong, IpKin Anthony
;
Tan, Sherry Xiuchang
; …
- In:
Tourism management perspectives : TMP
34
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012238228
Saved in:
24
Attributes of memorable gastro-tourists' experiences
Williams, Helena A.
;
Yuan, Jingxue
;
Williams, Robert L. …
- In:
Journal of hospitality & tourism research : JHTR ; the …
43
(
2019
)
3
,
pp. 327-348
Persistent link: https://www.econbiz.de/10011997316
Saved in:
25
The role of functional associations in building destination brand personality : when official websites do the talking
Vinyals-Mirabent, Sara
;
Kavaratzis, Mihalis
; …
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 148-155
Persistent link: https://www.econbiz.de/10012063582
Saved in:
26
Place branding and place marketing : a contemporary analysis of the literature and usage of terminology
Kumar, Navin
;
Panda, Rajeev Kumar
- In:
International review on public and non-profit marketing
16
(
2019
)
2/4
,
pp. 255-292
Persistent link: https://www.econbiz.de/10012129603
Saved in:
27
Destination and tourism business brand consistency in Binh Thuan, Vietnam
Vien Tran Truc Pham
;
Pearce, Douglas G.
- In:
Journal of vacation marketing
25
(
2019
)
1
,
pp. 37-50
Persistent link: https://www.econbiz.de/10011986589
Saved in:
28
Classifying residents' roles as online place-ambassadors
Uchinaka, Sanae
;
Yoganathan, Vignesh
;
Osburg, …
- In:
Tourism management : research, policies, practice
71
(
2019
),
pp. 137-150
Persistent link: https://www.econbiz.de/10011987793
Saved in:
29
Challenges of branding Iran : perspectives of Iranian tourism suppliers
Khodadadi, Masood
- In:
Tourism planning & development
16
(
2019
)
1
,
pp. 112-117
Persistent link: https://www.econbiz.de/10012174499
Saved in:
30
The mechanism of tourism slogans on travel intention based on Unique Selling Proposition (USP) theory
Wang, Ying
;
Huang, Li
;
Li, Jixin
;
Yang, Yang
- In:
Journal of travel and tourism marketing
36
(
2019
)
4
,
pp. 415-427
Persistent link: https://www.econbiz.de/10012179416
Saved in:
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