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Advertising
25
Werbung
25
Theorie
7
Theory
7
advertising
6
Advertising effects
5
Werbewirkung
5
Consumer behaviour
4
Industrie
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Handelsmarke
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1950-1976
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Advertising regulation
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Chen, Guan-ru
2
Kaiser, Harry M.
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Biswas, Pallab Kumar
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Capps, Oral
1
Cardon, James H.
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Chen, Miao-ling
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Chenavaz, Régis
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1
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Applied economics
International journal of advertising : the review of marketing communications
210
Journal of advertising research
210
International journal of advertising : the quarterly review of marketing communications
186
Journal of business research : JBR
171
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of advertising
169
Journal of marketing communications
150
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
89
Journal of promotion management : JPM
85
Journal of historical research in marketing
71
Management science : journal of the Institute for Operations Research and the Management Sciences
70
Marketing Science
69
European journal of operational research : EJOR
65
European journal of marketing : EJM
64
Journal of promotion management : innovations in planning and applied research
64
Journal of retailing and consumer services
62
Psychology & marketing
56
International journal of internet marketing and advertising : IJIMA
55
International journal of industrial organization
54
NBER working paper series
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
50
Health marketing quarterly
49
Journal of marketing research : JMR
47
Journal of current issues and research in advertising
45
Journal of marketing
45
NBER Working Paper
45
Working paper / National Bureau of Economic Research, Inc.
41
Journal of business ethics : JOBE
36
Young consumers : insight and ideas for responsible marketers
36
CESifo working papers
35
MPRA Paper
35
Marketing letters : a journal of research in marketing
35
Journal of global marketing
33
Advertising theory
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Marketing : ZFP ; journal of research and management
29
Economics letters
28
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ECONIS (ZBW)
25
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1
Social media sentiments and firm value
Benjamin, Samuel Jebaraj
;
Biswas, Pallab Kumar
; …
- In:
Applied economics
54
(
2022
)
26
,
pp. 2983-2997
Persistent link: https://www.econbiz.de/10013171176
Saved in:
2
An analytical framework for retailer price and advertising decisions for products with temperature-sensitive demand
Chenavaz, Régis
;
Escobar, Octavio
;
Rousset, Xavier
- In:
Applied economics
51
(
2019
)
52
,
pp. 5683-5693
Persistent link: https://www.econbiz.de/10012197268
Saved in:
3
TV advertising spillovers and demand for private labels : the case of carbonated soft drinks
Lopez, Rigoberto A.
;
Liu, Yizao
;
Zhu, Chen
- In:
Applied economics
47
(
2015
)
25/27
,
pp. 2563-2576
Persistent link: https://www.econbiz.de/10010519658
Saved in:
4
The effects of direct-to-consumer advertising of pharmaceuticals on adherence
Cardon, James H.
;
Showalter, Mark H.
- In:
Applied economics
47
(
2015
)
49/51
,
pp. 5432-5444
Persistent link: https://www.econbiz.de/10011341789
Saved in:
5
Measuring the effects of advertising on green industry sales : a generalized propensity score approach
Li, Yajuan
;
Palma, Marco A.
;
Hall, Charles R.
; …
- In:
Applied economics
51
(
2019
)
12
,
pp. 1303-1318
Persistent link: https://www.econbiz.de/10012196540
Saved in:
6
Are corporate social responsibility and advertising complements or substitutes in producing firm reputation?
Lloyd-Smith, Patrick
;
An, Henry
- In:
Applied economics
51
(
2019
)
21
,
pp. 2275-2288
Persistent link: https://www.econbiz.de/10012196677
Saved in:
7
How do advertised brands benefit from private labels? : an application of rational expectations models
Chen, Guan-ru
- In:
Applied economics
46
(
2014
)
22/24
,
pp. 2891-2902
Persistent link: https://www.econbiz.de/10010417137
Saved in:
8
Influences on sponsorship deals in NASCAR : indirect evidence from time on camera
Rotthoff, Kurt William
;
Depken, Craig A.
;
Groothuis, …
- In:
Applied economics
46
(
2014
)
19/21
,
pp. 2277-2289
Persistent link: https://www.econbiz.de/10010417274
Saved in:
9
Modelling the effects of promotion expenditures on sales of pharmaceuticals
Wieringa, Jaap E.
;
Leeflang, Peter
- In:
Applied economics
45
(
2013
)
22/24
,
pp. 3389-3399
Persistent link: https://www.econbiz.de/10010345405
Saved in:
10
Can generic advertising alleviate consumer concerns over food scares?
Messer, Kent D.
;
Kaiser, Harry M.
;
Payne, Collin
; …
- In:
Applied economics
43
(
2011
)
10/12
,
pp. 1535-1549
Persistent link: https://www.econbiz.de/10009239367
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