//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"Markenartikel"
~subject:"SME"
~subject:"Social web"
~subject:"Theorie"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 19 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Consumer behaviour
Einzelhandel
Internet marketing
Lieferkette
Markenartikel
SME
Social web
Theorie
Konsumentenverhalten
575
Theory
308
Online-Marketing
165
USA
164
United States
164
Advertising effects
146
Werbewirkung
146
Preismanagement
145
Pricing strategy
145
Advertising
138
Brand management
135
Markenführung
135
Werbung
134
Beziehungsmarketing
117
Relationship marketing
117
Game theory
116
Spieltheorie
116
Marketing management
112
Marketingmanagement
112
Brand
107
Experiment
98
Social Web
98
Markenimage
90
Competition
83
Distribution channel
82
Vertriebsweg
82
Viral marketing
81
Virales Marketing
81
Retail trade
80
Wettbewerb
80
Innovation
77
Market research
76
Marktforschung
76
more ...
less ...
Online availability
All
Undetermined
463
Free
12
Type of publication
All
Article
979
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
Konferenzbeitrag
Textbook
Aufsatz in Zeitschrift
984
Collection of articles of several authors
10
Sammelwerk
10
Case study
4
Fallstudie
4
Systematic review
3
Übersichtsarbeit
3
Aufsatzsammlung
1
more ...
less ...
Language
All
Bulgarian
German
English
Finnish
Malay (macrolanguage)
Author
All
Chintagunta, Pradeep K.
15
Hauser, John R.
13
Tucker, Catherine
12
Gijsbrechts, Els
11
Schweidel, David A.
11
Allenby, Greg M.
10
Dekimpe, Marnik G.
10
Muller, Eitan
10
Chen, Yuxin
9
Fader, Peter
9
Iyengar, Radha
9
Jerath, Kinshuk
9
Neslin, Scott A.
9
Srinivasan, Kannan
9
Sun, Baohong
9
Warlop, Luk
9
Bradlow, Eric T.
8
Braun, Michael
8
Skiera, Bernd
8
Stremersch, Stefan
8
Verhoef, Peter C.
8
Bronnenberg, Bart J.
7
Goldenberg, Jacob
7
Goldfarb, Avi
7
Kuksov, Dmitri
7
Liberali, Guilherme
7
Pauwels, Koen
7
Urban, Glen L.
7
Van Den Bulte, Christophe
7
Bijmolt, Tammo H. A.
6
Feinberg, Fred M.
6
Katona, Zsolt
6
Kumar, V.
6
Lehmann, Donald R.
6
Libai, Barak
6
Meyer, Robert J.
6
Moorthy, Sridhar
6
Natter, Martin
6
Rao, Vithala R.
6
Sattler, Henrik
6
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
European journal of operational research : EJOR
5,838
Economics letters
5,291
International journal of production research
3,433
Journal of business research : JBR
3,121
International journal of production economics
3,081
Journal of economic theory
2,895
Computers & operations research : and their applications to problems of world concern ; an international journal
2,448
Journal of economic dynamics & control
2,431
Journal of economic behavior & organization : JEBO
2,378
The American economic review
2,348
Journal of retailing and consumer services
2,266
Management science : journal of the Institute for Operations Research and the Management Sciences
2,038
European economic review : EER
1,945
Games and economic behavior
1,890
Economic theory : official journal of the Society for the Advancement of Economic Theory
1,826
Journal of public economics
1,768
Economic modelling
1,761
Applied economics
1,747
Journal of econometrics
1,605
Journal of banking & finance
1,502
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
1,491
The economic journal : the journal of the Royal Economic Society
1,404
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1,402
Journal of monetary economics
1,385
International economic review
1,358
Public choice
1,354
Social choice and welfare
1,310
International journal of industrial organization
1,285
American journal of agricultural economics
1,279
Journal of international economics
1,264
Applied economics letters
1,262
Transportation research / E : an international journal
1,238
Energy economics
1,151
Journal of mathematical economics
1,142
Journal of macroeconomics
1,126
Technological forecasting & social change : an international journal
1,121
The Canadian journal of economics
1,070
Journal of environmental economics and management : JEEM ; the official journal of the Association of Environmental and Resource Economists
1,054
Journal of political economy
1,054
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1,051
more ...
less ...
Source
All
ECONIS (ZBW)
984
Showing
11
-
20
of
984
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
11
The intended and unintended effects of synced advertising : when Persuasion knowledge could help or backfire
Segijn, Claire M.
;
Kim, Eunah
;
Lee, Garim
;
Gansen, Chloe
; …
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 156-169
Persistent link: https://www.econbiz.de/10015057430
Saved in:
12
Luxury branding and the creator economy : emerging challenges and future avenues
Prandelli, Emanuela
;
Wang, Yajin
;
Weijo, Henri
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
3
,
pp. 455-467
Persistent link: https://www.econbiz.de/10015057493
Saved in:
13
Mobile ad fraud : empirical patterns in publisher and advertising campaign data
Liang, Yitian
;
Chen, Xinlei
;
Chen, Yuxin
;
Xiao, Ping
; …
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 265-281
Persistent link: https://www.econbiz.de/10015057436
Saved in:
14
Navigating the Double-Edged Sword : executive hubris and its impact on customer acquisition and retention
Gu, Flora Fang
;
Leung, Fine F.
;
Wang, Danny T.
;
Tang, Yi
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 362-382
Persistent link: https://www.econbiz.de/10015057466
Saved in:
15
On the role of social media platforms in the creator economy
Bleier, Alexander
;
Fossen, Beth L.
;
Shapira, Michal
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
3
,
pp. 411-426
Persistent link: https://www.econbiz.de/10015057481
Saved in:
16
Overwhelming targeting options : selecting audience segments for online advertising
Ahmadi, Iman
;
Abou Nabout, Nadia
;
Skiera, Bernd
; …
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 24-40
Persistent link: https://www.econbiz.de/10015057181
Saved in:
17
The role of reviewer badges in the dynamics of online reviews
Yazdani, Elham
;
Gopinath, Shyam
;
Carson, Stephen J.
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
3
,
pp. 547-566
Persistent link: https://www.econbiz.de/10015057564
Saved in:
18
Separating substitution and psychological effects of price with a two-step conjoint approach : application to luxury goods
Yao, Alex Yao
;
Yang, Sha
;
Sudhir, K.
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 344-361
Persistent link: https://www.econbiz.de/10015057461
Saved in:
19
Sharing information with AI (versus a human) impairs brand trust : the role of audience size inferences and sense of exploitation
Lefkeli, Deniz
;
Karataş, Mustafa
;
Gürhan-Canli, Zeynep
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 138-155
Persistent link: https://www.econbiz.de/10015057429
Saved in:
20
Standing out from the crowd : when and why color complexity in social media images increases user engagement
Kanuri, Vamsi K.
;
Hughes, Christian
;
Hodges, Brady T.
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 174-193
Persistent link: https://www.econbiz.de/10015057432
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->