//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The journal of consumer marketing"
~subject:"Marketing"
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internet-Werbung"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Marketing
United States
Internet marketing
230
Online-Marketing
230
Consumer behaviour
168
Konsumentenverhalten
168
Social Web
105
Social web
105
Online retailing
75
Online-Handel
75
Beziehungsmarketing
57
Relationship marketing
57
Viral marketing
50
Virales Marketing
50
Advertising effects
47
Werbewirkung
47
E-commerce
43
Electronic Commerce
43
Brand management
40
Markenführung
40
Social media
37
Advertising
28
Brand image
27
Markenimage
27
Customer satisfaction
26
Einzelhandel
26
Kundenzufriedenheit
26
Retail trade
26
Werbung
26
Website
25
Confidence
18
Vertrauen
18
Customer integration
16
Kundenintegration
16
Brand
13
Internet
13
Distribution channel
12
Markenartikel
12
USA
12
Vertriebsweg
12
Emotion
11
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
15
Type of publication (narrower categories)
All
Article in journal
15
Aufsatz in Zeitschrift
15
Language
All
English
15
Author
All
Bae, Beom Jun
1
Bahl, Shalini
1
Bellman, Steven
1
Burton, Suzan
1
De Villiers, Rouxelle
1
Evans, Nathaniel J.
1
Goneos-Malka, A.
1
Grobler, Anske F.
1
Hadhri, Walid
1
Hernandez, Monica D.
1
Jansen, Bernard J.
1
Jin, Seung-a Annie
1
John, Surej P.
1
Jung, Soon-gyo
1
Kalliny, Morris
1
Kamel, Ahmed Mohamed
1
Kandpal, Chandrashekhar
1
Liu, Yuping
1
Lwin, May O.
1
Mezrani, Mariem
1
Milne, George R.
1
Minor, Michael
1
Miyazaki, Anthony D.
1
Moore, Marguerite
1
Nedra, Bahri-Ammari
1
Paek, Hye-jin
1
Phua, Joe
1
Rask, Amy
1
Robinson, Jennifer A.
1
Rohm, Andrew
1
Salminen, Joni
1
Sheng, Hong
1
Shrum, L. J.
1
Smith, Katherine Taken
1
Soboleva, Alena
1
Stanaland, Andrea J. S.
1
Strasheim, Arien
1
Treleaven-Hassard, Shiree
1
Varan, Duane
1
Wang, Yong Jian
1
more ...
less ...
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
Journal of retailing and consumer services
The journal of consumer marketing
Journal of advertising research
24
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
International journal of internet marketing and advertising : IJIMA
16
SpringerLink / Bücher
13
International journal of electronic marketing and retailing : IJEMR
12
Journal of business research : JBR
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Springer eBook Collection
9
Business horizons
7
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
7
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of travel and tourism marketing
6
MIT sloan management review
6
NBER working paper series
6
The journal of product & brand management
6
Cases on strategic social media utilization in the nonprofit sector
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
Internet advertising : theory and research
5
Journal of marketing education : JME
5
Journal of promotion management : innovations in planning and applied research
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
Information systems research : ISR
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
Journal of fashion marketing and management
4
Journal of marketing channels : ... distribution systems, strategy, and management
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Omega : the international journal of management science
4
Psychology & marketing
4
Sport management review
4
Technological forecasting & social change : an international journal
4
The Routledge companion to advertising and promotional culture
4
Working paper / National Bureau of Economic Research, Inc.
4
Young consumers : insight and ideas for responsible marketers
4
essentials
4
Advertising, promotion, and new media
3
Asia Pacific journal of marketing and logistics
3
more ...
less ...
Source
All
ECONIS (ZBW)
15
Showing
1
-
10
of
15
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Creating and detecting fake reviews of online products
Salminen, Joni
;
Kandpal, Chandrashekhar
;
Kamel, Ahmed …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013209474
Saved in:
2
Elaboration of marketing communication through visual media : an empirical analysis
John, Surej P.
;
De Villiers, Rouxelle
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012238358
Saved in:
3
Determinants of customers' intentions to use hedonic networks : the case of Instagram
Nedra, Bahri-Ammari
;
Hadhri, Walid
;
Mezrani, Mariem
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 21-32
Persistent link: https://www.econbiz.de/10011980763
Saved in:
4
Escaping the corner of death? : an eye-tracking study of reading direction influence on attention and memory
Hernandez, Monica D.
;
Wang, Yong Jian
;
Sheng, Hong
; …
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10011616082
Saved in:
5
Going native : effects of disclosure position and language on the recognition and evaluation of online native advertising
Wojdynski, Bartosz W.
;
Evans, Nathaniel J.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 157-168
Persistent link: https://www.econbiz.de/10011486853
Saved in:
6
Conventionalists, connectors, technoisseurs and mobilarti : differential profiles of mobile marketing segments based on phone features and postmodern characteristics of consumers
Goneos-Malka, A.
;
Strasheim, Arien
;
Grobler, Anske F.
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 905-916
Persistent link: https://www.econbiz.de/10010436999
Saved in:
7
Following celebrities' tweets about brands : the impact of Twitter-based electronic word-of-mouth on consumers' source credibility perception, buying intention, and social identifi...
Jin, Seung-a Annie
;
Phua, Joe
- In:
Journal of advertising : official publication of the …
43
(
2014
)
2
,
pp. 181-195
Persistent link: https://www.econbiz.de/10010373233
Saved in:
8
Getting the balance right : commercial loading in online video programs
Bellman, Steven
;
Treleaven-Hassard, Shiree
;
Robinson, …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
2
,
pp. 5-24
Persistent link: https://www.econbiz.de/10009659331
Saved in:
9
Interactive media usage among millennial consumers
Moore, Marguerite
- In:
The journal of consumer marketing
29
(
2012
)
6
,
pp. 436-444
Persistent link: https://www.econbiz.de/10009681518
Saved in:
10
Longitudinal study of digital marketing strategies targeting Millennials
Smith, Katherine Taken
- In:
The journal of consumer marketing
29
(
2012
)
2
,
pp. 86-92
Persistent link: https://www.econbiz.de/10009542023
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->