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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"The journal of consumer marketing"
~subject:"Marketing"
~subject:"USA"
~subject:"United States"
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Search: subject_exact:"Internet-Werbung"
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Marketing
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Internet marketing
48
Online-Marketing
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Advertising effects
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22
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22
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Bae, Beom Jun
1
Bahl, Shalini
1
Bellman, Steven
1
Burton, Suzan
1
Evans, Nathaniel J.
1
Hernandez, Monica D.
1
Jin, Seung-a Annie
1
Kalliny, Morris
1
Liu, Yuping
1
Lwin, May O.
1
Milne, George R.
1
Minor, Michael
1
Miyazaki, Anthony D.
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Moore, Marguerite
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Paek, Hye-jin
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Phua, Joe
1
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Rohm, Andrew
1
Sheng, Hong
1
Shrum, L. J.
1
Smith, Katherine Taken
1
Soboleva, Alena
1
Stanaland, Andrea J. S.
1
Treleaven-Hassard, Shiree
1
Varan, Duane
1
Wang, Yong Jian
1
Wojdynski, Bartosz W.
1
Yu, Jay Hyunjae
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Journal of advertising : official publication of the American Academy of Advertising
The journal of consumer marketing
Journal of advertising research
24
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
International journal of internet marketing and advertising : IJIMA
16
International journal of electronic marketing and retailing : IJEMR
13
SpringerLink / Bücher
13
Journal of business research : JBR
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Springer eBook Collection
9
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Business horizons
7
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing education : JME
6
Journal of travel and tourism marketing
6
MIT sloan management review
6
NBER working paper series
6
The journal of product & brand management
6
Cases on strategic social media utilization in the nonprofit sector
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
Internet advertising : theory and research
5
Journal of promotion management : innovations in planning and applied research
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
Information systems research : ISR
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
Journal of fashion marketing and management
4
Journal of internet commerce
4
Journal of marketing channels : ... distribution systems, strategy, and management
4
Journal of retailing and consumer services
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Omega : the international journal of management science
4
Premier reference source
4
Psychology & marketing
4
Sport management review
4
Technological forecasting & social change : an international journal
4
The Routledge companion to advertising and promotional culture
4
Working paper / National Bureau of Economic Research, Inc.
4
Young consumers : insight and ideas for responsible marketers
4
essentials
4
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ECONIS (ZBW)
11
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11
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date (oldest first)
1
Escaping the corner of death? : an eye-tracking study of reading direction influence on attention and memory
Hernandez, Monica D.
;
Wang, Yong Jian
;
Sheng, Hong
; …
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10011616082
Saved in:
2
Going native : effects of disclosure position and language on the recognition and evaluation of online native advertising
Wojdynski, Bartosz W.
;
Evans, Nathaniel J.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 157-168
Persistent link: https://www.econbiz.de/10011486853
Saved in:
3
Following celebrities' tweets about brands : the impact of Twitter-based electronic word-of-mouth on consumers' source credibility perception, buying intention, and social identifi...
Jin, Seung-a Annie
;
Phua, Joe
- In:
Journal of advertising : official publication of the …
43
(
2014
)
2
,
pp. 181-195
Persistent link: https://www.econbiz.de/10010373233
Saved in:
4
Getting the balance right : commercial loading in online video programs
Bellman, Steven
;
Treleaven-Hassard, Shiree
;
Robinson, …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
2
,
pp. 5-24
Persistent link: https://www.econbiz.de/10009659331
Saved in:
5
Interactive media usage among millennial consumers
Moore, Marguerite
- In:
The journal of consumer marketing
29
(
2012
)
6
,
pp. 436-444
Persistent link: https://www.econbiz.de/10009681518
Saved in:
6
Longitudinal study of digital marketing strategies targeting Millennials
Smith, Katherine Taken
- In:
The journal of consumer marketing
29
(
2012
)
2
,
pp. 86-92
Persistent link: https://www.econbiz.de/10009542023
Saved in:
7
Interactive or reactive? : marketing with Twitter
Burton, Suzan
;
Soboleva, Alena
- In:
The journal of consumer marketing
28
(
2011
)
7
,
pp. 491-499
Persistent link: https://www.econbiz.de/10009407512
Saved in:
8
Self-regulatory safeguards and the online privacy of preteen children : implications for the advertising industry
Miyazaki, Anthony D.
;
Stanaland, Andrea J. S.
;
Lwin, May O.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 79-91
Persistent link: https://www.econbiz.de/10003931181
Saved in:
9
If it's legal, is it acceptable? : consumer reactions to online covert marketing
Milne, George R.
;
Rohm, Andrew
;
Bahl, Shalini
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 107-122
Persistent link: https://www.econbiz.de/10003931186
Saved in:
10
Is on-line health promotion culture-bound? : cultural characteristics manifested in US and South Korean antismoking web sites
Paek, Hye-jin
;
Yu, Jay Hyunjae
;
Bae, Beom Jun
- In:
Journal of advertising : official publication of the …
38
(
2009
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10003833406
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