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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Social web"
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Search: subject:"Online retailing"
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Social web
Online retailing
48
Online-Handel
48
Consumer behaviour
43
Konsumentenverhalten
43
E-commerce
25
Electronic Commerce
25
Internet marketing
18
Online-Marketing
18
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13
Beziehungsmarketing
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12
Einzelhandel
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Dienstleistungsqualität
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Interactivity
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Marketing management
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Marketingmanagement
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Consumer behaviour internet
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3
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Ma, Zecong
2
Adjei, Mavis T.
1
Altobello, Suzanne A.
1
Bagherzadeh, Ramin
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Banerjee, Syagnik
1
Becker, Larissa Carine Braz
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Bhattarai, Ashok
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Chattaraman, Veena
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Chen, Shuai
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Coker, Kesha K.
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Cummins, Shannon
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Farhang, Maryam
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Feinberg, Richard A.
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Gilbert, Juan E.
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Haavisto, Piia
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Kwon, Wi-suk
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Li, Yishuang
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Liu, Jingjing
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Longstreet, Phil
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Ma, Bei
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Nill, Alexander F.
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Park, JungKun
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Pathak, Xema
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Pathak-Shelat, Manisha
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Peltier, James
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Sandberg, Birgitta
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Santos, Cristiane Pizzutti dos
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Schibrowsky, John A.
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Smith, Denise S.
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Tong, Xing
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Wu, Ruijuan
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Zhang, Jing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing and consumer services
50
Journal of business research : JBR
44
Journal of management information systems : JMIS
32
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Information systems research : ISR
27
Technological forecasting & social change : an international journal
23
Electronic commerce research
22
International journal of hospitality management
20
International journal of business information systems : IJBIS
18
International journal of electronic marketing and retailing : IJEMR
18
International journal of electronic commerce : IJEC
16
International journal of internet marketing and advertising : IJIMA
16
Journal of electronic commerce research : JECR
16
Journal of internet commerce
14
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Electronic markets : EM ; the international journal of electronic commerce and business media
11
International journal of contemporary hospitality management
11
Electronic commerce research and applications
10
Journal of marketing
10
International journal of e-business research : an official publication of the Information Resources Management Association
9
Springer eBook Collection
9
Tourism management : research, policies, practice
9
Journal of organizational computing and electronic commerce
8
Asia Pacific journal of marketing and logistics
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of strategic marketing
7
Journal of the Academy of Marketing Science
7
Journal of travel and tourism marketing
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Electronic markets : the international journal on networked business
6
Global business review
6
International journal of consumer studies
6
International journal of electronic business
6
International journal of production economics
6
Journal of hospitality marketing & management
6
Journal of marketing research
6
MIS quarterly
6
Management information systems : mis quarterly
6
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ECONIS (ZBW)
13
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1
Ride-sharing platforms : the effects of online social interactions on loyalty, mediated by perceived benefits
Zhang, Jing
;
Zhang, Linghua
;
Ma, Bei
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 698-713
Persistent link: https://www.econbiz.de/10014428167
Saved in:
2
The effect of E-commerce virtual live streamer socialness on consumers' experiential value : an empirical study based on Chinese E-commerce live streaming studios
Wu, Ruijuan
;
Liu, Jingjing
;
Chen, Shuai
;
Tong, Xing
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 714-733
Persistent link: https://www.econbiz.de/10014428168
Saved in:
3
Early backers' social and geographic influences on the success of crowdfunding
Ma, Zecong
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 510-526
Persistent link: https://www.econbiz.de/10014313555
Saved in:
4
Enhancing consumer online reviews : the role of moral identity
Adjei, Mavis T.
;
Zhang, Nan
;
Bagherzadeh, Ramin
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10013536283
Saved in:
5
How do consumers choose offline shops on online platforms? : an investigation of interactive consumer decision processing in diagnosis-and-cure markets
Lee, Jennifer JooYeon
;
Ma, Zecong
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 277-291
Persistent link: https://www.econbiz.de/10013277423
Saved in:
6
C2C value creation : social anxiety and retail environment
Becker, Larissa Carine Braz
;
Santos, Cristiane Pizzutti dos
- In:
Journal of research in interactive marketing : …
11
(
2017
)
4
,
pp. 398-415
Persistent link: https://www.econbiz.de/10011813293
Saved in:
7
Sentiment analysis of virtual brand communities for effective tribal marketing
Pathak, Xema
;
Pathak-Shelat, Manisha
- In:
Journal of research in interactive marketing : …
11
(
2017
)
1
,
pp. 16-38
Persistent link: https://www.econbiz.de/10011699243
Saved in:
8
Mind in eBay, body in Macy's : dual consciousness of virtuo-physical consumers and implications for marketers
Banerjee, Syagnik
;
Longstreet, Phil
- In:
Journal of research in interactive marketing : …
10
(
2016
)
4
,
pp. 288-304
Persistent link: https://www.econbiz.de/10011639154
Saved in:
9
Buzzing with disclosure of social shopping rewards
Coker, Kesha K.
;
Smith, Denise S.
;
Altobello, Suzanne A.
- In:
Journal of research in interactive marketing : …
9
(
2015
)
3
,
pp. 170-189
Persistent link: https://www.econbiz.de/10011418525
Saved in:
10
"Man, this frustrates me" : change of consumer emotions in online discussions
Haavisto, Piia
;
Sandberg, Birgitta
- In:
Journal of research in interactive marketing : …
9
(
2015
)
1
,
pp. 70-87
Persistent link: https://www.econbiz.de/10011297931
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