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~isPartOf:"Journal of revenue and pricing management"
~subject:"Deutschland"
~subject:"Konsumentenverhalten"
~subject:"Luxury goods"
~subject:"Preismanagement"
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Deutschland
Konsumentenverhalten
Luxury goods
Preismanagement
Brand
11
Markenartikel
11
Brand management
9
Consumer behaviour
9
Markenführung
9
Brand image
7
Markenimage
7
Pricing strategy
6
Luxusgüter
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Bewertung
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Hotel industry
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brands
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luxury
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Advertisement repetition
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Airline
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Announced discounts
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Beziehungsmarketing
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Brand finance model
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Branded luxury products
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Yeoman, Ian
2
Abdul, Waheed Kareem
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Basso, Kenny
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Dangi, Amit
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Deale, Cynthia S.
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Gallego, Guillermo
1
Hooda, Jayant
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Kadyan, Sunil
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Lee, Jaeyong
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Lee, Seung Hyun
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McGuire, Kelly A.
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1
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1
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1
Silva, Thayse Schneider da
1
Singh, Vijay
1
Wagner, Rafael Luis
1
Yadav, Ritu
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Journal of revenue and pricing management
Journal of business research : JBR
224
The journal of brand management : an international journal
189
The journal of product & brand management
171
Journal of retailing and consumer services
151
Psychology & marketing
66
European journal of marketing : EJM
45
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Markenartikel : das Magazin für Markenführung
36
Marketing letters : a journal of research in marketing
35
The journal of consumer marketing
35
Journal of fashion marketing and management
33
SpringerLink / Bücher
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of marketing communications
30
Journal of international consumer marketing
29
Marketing intelligence & planning
29
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
Journal of marketing management : JMM ; journal of the Academy of Marketing
26
International journal of consumer studies
25
International journal of hospitality management
25
Journal of the Academy of Marketing Science
25
Journal of global marketing
24
Journal of promotion management : JPM
24
Journal of promotion management : innovations in planning and applied research
24
Journal of strategic marketing
24
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
24
The IUP journal of brand management : IJBRM
23
International marketing review
22
Journal of marketing
22
Cogent business & management
21
International journal of advertising : the review of marketing communications
21
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of retailing
21
Marketing : ZFP ; journal of research and management
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
European journal of marketing
19
International journal of advertising : the quarterly review of marketing communications
19
Journal of international marketing
19
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
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ECONIS (ZBW)
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1
Probing permanent price reduction strategy of manufacturer brands : pre- and post-purchase perceptions
Abdul, Waheed Kareem
- In:
Journal of revenue and pricing management
22
(
2023
)
6
,
pp. 455-469
Persistent link: https://www.econbiz.de/10014447358
Saved in:
2
Does it pay to book direct? : customers’ perceptions of online channel distributors, price, and loyalty membership on brand dimensions
Lee, Seung Hyun
;
Deale, Cynthia S.
;
Lee, Jaeyong
- In:
Journal of revenue and pricing management
21
(
2022
)
6
,
pp. 657-667
Persistent link: https://www.econbiz.de/10013463859
Saved in:
3
Customer perception, purchase intention and buying decision for branded products : measuring the role of price discounts
Dangi, Amit
;
Saini, Chand P.
;
Singh, Vijay
;
Hooda, Jayant
- In:
Journal of revenue and pricing management
20
(
2021
)
2
,
pp. 194-203
Persistent link: https://www.econbiz.de/10012500584
Saved in:
4
Effect of the price drop on customer's perceived evaluation across selected product categories
Prakash, Chand
;
Yadav, Ritu
;
Kadyan, Sunil
- In:
Journal of revenue and pricing management
20
(
2021
)
2
,
pp. 204-210
Persistent link: https://www.econbiz.de/10012500587
Saved in:
5
Same-day discounting’s effect on consumers’ evaluations of a hotel
Seo, Kwanglim
- In:
Journal of revenue and pricing management
18
(
2019
)
2
,
pp. 107-111
Persistent link: https://www.econbiz.de/10012056701
Saved in:
6
The influence of advertisement repetition on price image in the context of higher education services
Silva, Thayse Schneider da
;
Perin, Marcelo Gattermann
; …
- In:
Journal of revenue and pricing management
18
(
2019
)
4
,
pp. 342-352
Persistent link: https://www.econbiz.de/10012056883
Saved in:
7
The Fabergé sydrome
Yeoman, Ian
- In:
Journal of revenue and pricing management
13
(
2014
)
1
,
pp. 61-63
Persistent link: https://www.econbiz.de/10010349020
Saved in:
8
Exclusivity : the future of luxury
Yeoman, Ian
;
McMahon-Beattie, Una
- In:
Journal of revenue and pricing management
13
(
2014
)
1
,
pp. 12-22
Persistent link: https://www.econbiz.de/10010349046
Saved in:
9
Pricing in a social world : the influence of non-price information on hotel choice
Noone, Breffni M.
;
McGuire, Kelly A.
- In:
Journal of revenue and pricing management
12
(
2013
)
5
,
pp. 385-401
Persistent link: https://www.econbiz.de/10010188658
Saved in:
10
Estimating sales and profitability impacts of airline branded-fares product design and pricing decisions using customer choice models
Ratliff, Richard
;
Gallego, Guillermo
- In:
Journal of revenue and pricing management
12
(
2013
)
6
,
pp. 509-523
Persistent link: https://www.econbiz.de/10010221811
Saved in:
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