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~isPartOf:"Journal of revenue and pricing management"
~subject:"Deutschland"
~subject:"Konsumentenverhalten"
~subject:"Preismanagement"
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Deutschland
Konsumentenverhalten
Preismanagement
Brand
11
Markenartikel
11
Brand management
9
Consumer behaviour
9
Markenführung
9
Brand image
7
Markenimage
7
Pricing strategy
6
Luxury goods
3
Luxusgüter
3
Bewertung
2
Evaluation
2
Hotel industry
2
Hotellerie
2
Price
2
brands
2
luxury
2
Advertisement repetition
1
Advertising
1
Advertising effects
1
Airline
1
Announced discounts
1
Beziehungsmarketing
1
Brand affect
1
Brand credibility
1
Brand finance model
1
Brand loyalty
1
Brand reputation
1
Brand trust
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Brand valuation
1
Branded luxury products
1
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1
Channel management
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English
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Yeoman, Ian
2
Abdul, Waheed Kareem
1
Basso, Kenny
1
Dangi, Amit
1
Deale, Cynthia S.
1
Gallego, Guillermo
1
Hooda, Jayant
1
Kadyan, Sunil
1
Lee, Jaeyong
1
Lee, Seung Hyun
1
McGuire, Kelly A.
1
McMahon-Beattie, Una
1
Noone, Breffni M.
1
Perin, Marcelo Gattermann
1
Prakash, Chand
1
Ratliff, Richard
1
Saini, Chand P.
1
Seo, Kwanglim
1
Silva, Thayse Schneider da
1
Singh, Vijay
1
Wagner, Rafael Luis
1
Yadav, Ritu
1
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Journal of revenue and pricing management
Journal of business research : JBR
223
The journal of brand management : an international journal
183
The journal of product & brand management
170
Journal of retailing and consumer services
151
Psychology & marketing
66
European journal of marketing : EJM
45
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Markenartikel : das Magazin für Markenführung
36
Marketing letters : a journal of research in marketing
35
The journal of consumer marketing
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of fashion marketing and management
30
Journal of marketing communications
30
Journal of international consumer marketing
29
Marketing intelligence & planning
29
SpringerLink / Bücher
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
International journal of consumer studies
25
International journal of hospitality management
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
Journal of the Academy of Marketing Science
25
Journal of global marketing
24
Journal of promotion management : JPM
24
Journal of promotion management : innovations in planning and applied research
24
Journal of strategic marketing
23
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
23
International marketing review
22
Journal of marketing
22
The IUP journal of brand management : IJBRM
22
Cogent business & management
21
International journal of advertising : the review of marketing communications
21
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of retailing
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
European journal of marketing
19
International journal of advertising : the quarterly review of marketing communications
19
Journal of international marketing
19
Marketing : ZFP ; journal of research and management
19
Journal of marketing management : MM
18
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ECONIS (ZBW)
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1
Probing permanent price reduction strategy of manufacturer brands : pre- and post-purchase perceptions
Abdul, Waheed Kareem
- In:
Journal of revenue and pricing management
22
(
2023
)
6
,
pp. 455-469
Persistent link: https://www.econbiz.de/10014447358
Saved in:
2
Does it pay to book direct? : customers’ perceptions of online channel distributors, price, and loyalty membership on brand dimensions
Lee, Seung Hyun
;
Deale, Cynthia S.
;
Lee, Jaeyong
- In:
Journal of revenue and pricing management
21
(
2022
)
6
,
pp. 657-667
Persistent link: https://www.econbiz.de/10013463859
Saved in:
3
Customer perception, purchase intention and buying decision for branded products : measuring the role of price discounts
Dangi, Amit
;
Saini, Chand P.
;
Singh, Vijay
;
Hooda, Jayant
- In:
Journal of revenue and pricing management
20
(
2021
)
2
,
pp. 194-203
Persistent link: https://www.econbiz.de/10012500584
Saved in:
4
Effect of the price drop on customer's perceived evaluation across selected product categories
Prakash, Chand
;
Yadav, Ritu
;
Kadyan, Sunil
- In:
Journal of revenue and pricing management
20
(
2021
)
2
,
pp. 204-210
Persistent link: https://www.econbiz.de/10012500587
Saved in:
5
Same-day discounting’s effect on consumers’ evaluations of a hotel
Seo, Kwanglim
- In:
Journal of revenue and pricing management
18
(
2019
)
2
,
pp. 107-111
Persistent link: https://www.econbiz.de/10012056701
Saved in:
6
The influence of advertisement repetition on price image in the context of higher education services
Silva, Thayse Schneider da
;
Perin, Marcelo Gattermann
; …
- In:
Journal of revenue and pricing management
18
(
2019
)
4
,
pp. 342-352
Persistent link: https://www.econbiz.de/10012056883
Saved in:
7
The Fabergé sydrome
Yeoman, Ian
- In:
Journal of revenue and pricing management
13
(
2014
)
1
,
pp. 61-63
Persistent link: https://www.econbiz.de/10010349020
Saved in:
8
Exclusivity : the future of luxury
Yeoman, Ian
;
McMahon-Beattie, Una
- In:
Journal of revenue and pricing management
13
(
2014
)
1
,
pp. 12-22
Persistent link: https://www.econbiz.de/10010349046
Saved in:
9
Pricing in a social world : the influence of non-price information on hotel choice
Noone, Breffni M.
;
McGuire, Kelly A.
- In:
Journal of revenue and pricing management
12
(
2013
)
5
,
pp. 385-401
Persistent link: https://www.econbiz.de/10010188658
Saved in:
10
Estimating sales and profitability impacts of airline branded-fares product design and pricing decisions using customer choice models
Ratliff, Richard
;
Gallego, Guillermo
- In:
Journal of revenue and pricing management
12
(
2013
)
6
,
pp. 509-523
Persistent link: https://www.econbiz.de/10010221811
Saved in:
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