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~language:"eng"
~person:"Lovelock, Christopher H."
~subject:"Dienstleistung"
~subject:"Dienstleistungsinnovation"
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Dienstleistung
Dienstleistungsinnovation
Marketing
9
Dienstleistungsmarketing
2
Fallstudiensammlung
2
Services marketing
2
Dienstleistungsbetrieb
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Dienstleistungssektor
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Lovelock, Christopher H.
Edvardsson, Bo
23
Bitner, Mary Jo
19
Görg, Holger
19
Gustafsson, Anders
17
Witell, Lars
17
Zeithaml, Valarie A.
17
Grönroos, Christian
15
Krcmar, Helmut
15
Leimeister, Jan Marco
15
Vargo, Stephen L.
14
Berry, Leonard L.
12
Kowalkowski, Christian
12
Bruhn, Manfred
11
Crinò, Rosario
11
Geishecker, Ingo
11
Gremler, Dwayne D.
11
Hipp, Christiane
11
Lusch, Robert F.
11
Polese, Francesco
11
Wirtz, Jochen
11
Amiti, Mary
10
Gallouj, Fai͏̈z
10
Kristensson, Per
10
Parasuraman, A.
10
Sundbo, Jon
10
Tronvoll, Bård
10
Corsten, Hans
9
Gössinger, Ralf
9
Jaakkola, Elina
9
Johnston, Robert
9
Kleinaltenkamp, Michael
9
Maglio, Paul P.
9
Markusen, James R.
9
Miles, Ian D.
9
Patrício, Lia
9
Rubalcaba-Bermejo, Luis
9
Spohrer, James C.
9
Stauss, Bernd
9
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Prentice-Hall series in marketing
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ECONIS (ZBW)
5
USB Cologne (EcoSocSci)
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Essentials of services marketing
Wirtz, Jochen
;
Lovelock, Christopher H.
-
2018
-
3rd edition
Persistent link: https://www.econbiz.de/10013547381
Saved in:
2
Essentials of services marketing
Lovelock, Christopher H.
;
Wirtz, Jochen
;
Chew, Patricia
-
2009
Persistent link: https://www.econbiz.de/10004926090
Saved in:
3
Services marketing : people, technology, strategy
Lovelock, Christopher H.
;
Wirtz, Jochen
-
2007
-
6. ed.
Persistent link: https://www.econbiz.de/10003348508
Saved in:
4
Services marketing : people, technology, strategy
Lovelock, Christopher H.
;
Wirtz, Jochen
-
2004
-
5. ed., [internat. ed.]
Persistent link: https://www.econbiz.de/10001792150
Saved in:
5
Principles of service marketing and management
Lovelock, Christopher H.
;
Wright, Lauren
-
1999
Persistent link: https://www.econbiz.de/10000676641
Saved in:
6
Services marketing : a European perspective
Lovelock, Christopher H.
(
contributor
); …
-
1999
Persistent link: https://www.econbiz.de/10004378729
Saved in:
7
Competing through services : strategy and implementation ; cases and text
Vandermerwe, Sandra
(
contributor
); …
-
1994
Persistent link: https://www.econbiz.de/10004185634
Saved in:
8
Services marketing
Lovelock, Christopher H.
(
contributor
)
-
1991
-
2. ed.
Persistent link: https://www.econbiz.de/10004137218
Saved in:
9
Services marketing : [text, cases, & readings]
Lovelock, Christopher H.
-
1991
-
2. ed.
Persistent link: https://www.econbiz.de/10013476892
Saved in:
10
Services marketing : text, cases, & readings
Lovelock, Christopher H.
(
contributor
)
-
1984
Persistent link: https://www.econbiz.de/10004621275
Saved in:
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