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~person:"Bitner, Mary Jo"
~person:"Lovelock, Christopher H."
~source:"usbk"
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Dienstleistung
12
Marketing
11
Aufsatzsammlung
2
Einführung
2
Fallstudiensammlung
2
Management
2
Beziehungsmarketing
1
Customer services
1
Customer services.
1
Dienstleistungsmarketing
1
Dienstleistungssektor
1
Europa
1
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Service industries--Marketing.
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USA
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Bitner, Mary Jo
Lovelock, Christopher H.
Corsten, Hans
25
Bruhn, Manfred
23
Gössinger, Ralf
16
Meffert, Heribert
15
Wasilewski, Rainer
13
Haller, Sabine
6
Meyer, Anton
6
Oberlander, Willi
6
Stauss, Bernd
6
Bateson, John E. G.
5
Bauer, Hans H.
5
Berry, Leonard L.
5
Fließ, Sabine
5
Huber, Frank
5
Maleri, Rudolf
5
Merz, Joachim
5
Palmer, Adrian
5
Zeithaml, Valarie A.
5
Belz, Christian
4
Bieberstein, Ingo
4
Bullinger, Hans-Jörg
4
Clark, Graham
4
Homburg, Christian
4
Johnston, Robert
4
Keuper, Frank
4
Kleinaltenkamp, Michael
4
Voß, Gerd Günter
4
Dresch, Kai-Michael
3
Fähnrich, Klaus-Peter
3
Gabbott, Mark
3
Gouthier, Matthias H. J.
3
Hoffman, Kenneth Douglas
3
Klein, Ralf
3
Pepels, Werner
3
Reckenfelderbäumer, Martin
3
Sallmann, Michael
3
Arnold, Katrin
2
Ash, Eve
2
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Institution
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Services Marketing Conference <7, 1988, Arlington, Va.>
1
Source
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USB Cologne (EcoSocSci)
ECONIS (ZBW)
19
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Services marketing : integrating customer focus across the firm
Zeithaml, Valarie A.
;
Bitner, Mary Jo
;
Gremler, Dwayne D.
-
2013
-
6. ed.
Persistent link: https://www.econbiz.de/10009599843
Saved in:
2
Services marketing : integrating customer focus across the firm
Zeithaml, Valarie A.
;
Bitner, Mary Jo
;
Gremler, Dwayne D.
-
2009
-
5. ed.
Persistent link: https://www.econbiz.de/10004912361
Saved in:
3
Essentials of services marketing
Lovelock, Christopher H.
;
Wirtz, Jochen
;
Chew, Patricia
-
2009
Persistent link: https://www.econbiz.de/10004926090
Saved in:
4
Services marketing : integrating customer focus across the firm
Zeithaml, Valarie A.
;
Bitner, Mary Jo
-
2003
-
3. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004777902
Saved in:
5
Principles of service marketing and management
Lovelock, Christopher H.
;
Wright, Lauren
-
1999
Persistent link: https://www.econbiz.de/10004139421
Saved in:
6
Services marketing : a European perspective
Lovelock, Christopher H.
(
contributor
); …
-
1999
Persistent link: https://www.econbiz.de/10004378729
Saved in:
7
Services marketing
Zeithaml, Valarie A.
;
Bitner, Mary Jo
-
1996
-
1. ed.
Persistent link: https://www.econbiz.de/10004302695
Saved in:
8
Competing through services : strategy and implementation ; cases and text
Vandermerwe, Sandra
(
contributor
); …
-
1994
Persistent link: https://www.econbiz.de/10004185634
Saved in:
9
Services marketing
Lovelock, Christopher H.
(
contributor
)
-
1991
-
2. ed.
Persistent link: https://www.econbiz.de/10004137218
Saved in:
10
Designing a winning service strategy : [7th Annual Service Marketing Conference proceedings]
Bitner, Mary Jo
(
contributor
)
-
1989
Persistent link: https://www.econbiz.de/10004144690
Saved in:
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