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~person:"Das, Gopal"
~source:"econis"
~source:"repec"
~subject:"CONSUMER research"
~subject:"Customer management"
~subject:"Customer"
~subject:"Markenimage"
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CONSUMER research
Customer management
Customer
Markenimage
Consumer behaviour
40
Konsumentenverhalten
40
Einzelhandel
17
Retail trade
17
Beziehungsmarketing
13
Relationship marketing
13
Brand image
11
India
8
Indien
8
Brand management
7
Markenführung
7
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5
Online-Handel
5
Purchase intention
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purchase intention
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Geschlecht
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Das, Gopal
Phau, Ian
28
Diamantopoulos, Adamantios
26
Loureiro, Sandra Maria Correia
26
Han, Heesup
19
Usman, Osly
19
Bang, Nguyen
18
Guzman, Francisco
17
Japutra, Arnold
17
Melewar, T. C.
17
Sarkar, Abhigyan
17
Huber, Frank
16
Ekinci, Yuksel
14
Sarkar, Juhi Gahlot
14
Sreejesh, S.
14
Burmann, Christoph
13
Veloutsou, Cleopatra
13
Fetscherin, Marc
12
Gierl, Heribert
12
Hollebeek, Linda D.
12
Keller, Kevin Lane
12
Khamitov, Mansur
12
MacInnis, Deborah J.
12
Paul, Justin
12
Shimul, Anwar Sadat
12
Wiedmann, Klaus-Peter
12
Batra, Rajeev
11
Grohmann, Bianca
11
Johnson, Lester W.
11
Park, Jungkun
11
Pelsmacker, Patrick de
11
Romaniuk, Jenni
11
Valette-Florence, Pierre
11
Bauer, Hans H.
10
De Chernatony, Leslie
10
Eisingerich, Andreas B
10
Jang, Soocheong
10
Ko, Eunju
10
Liu, Chih-Hsing
10
Park, C. Whan
10
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Journal of business research : JBR
2
Journal of retailing and consumer services
2
Asia Pacific journal of marketing and logistics
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of retail & distribution management
1
Journal of fashion marketing and management
1
Journal of strategic marketing
1
The marketing review
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ECONIS (ZBW)
RePEc
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1
Preference for partner or servant brand roles depends on consumers' power distance belief
Van Esch, Patrick
;
Cui, Yuanyuan
;
Sledge, April
;
Das, Gopal
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014302557
Saved in:
2
Does brand experience translate into brand commitment? : a mediated-moderation model of brand passion and perceived brand ethicality
Das, Gopal
;
Agarwal, James
;
Malhotra, Naresh K.
; …
- In:
Journal of business research : JBR
95
(
2019
),
pp. 479-490
Persistent link: https://www.econbiz.de/10011980380
Saved in:
3
E-tailer personality and behavorial intentions : the application of self-congruity theory
Das, Gopal
;
Khatwani, Gaurav
- In:
Journal of strategic marketing
26
(
2018
)
4
,
pp. 283-297
Persistent link: https://www.econbiz.de/10011903276
Saved in:
4
A measure of medical tourism destination brand equity
Das, Gopal
;
Mukherjee, Srabanti
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
1
,
pp. 104-128
Persistent link: https://www.econbiz.de/10011563862
Saved in:
5
Antecedents and consequences of trust : an e-tail branding perspective
Das, Gopal
- In:
International journal of retail & distribution management
44
(
2016
)
7
,
pp. 713-730
Persistent link: https://www.econbiz.de/10011595575
Saved in:
6
Impact of store attributes on consumer-based retailer equity : an exploratory study of department retail stores
Das, Gopal
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 188-204
Persistent link: https://www.econbiz.de/10011326829
Saved in:
7
Linkages between brand parity, coupon proneness, sales proneness, brand trust and purchase decision involvement : an empirical check
Bhardwaj, Preshth
;
Das, Gopal
;
Khare, Arpita
- In:
International journal of electronic marketing and …
6
(
2015
)
3
,
pp. 194-213
Persistent link: https://www.econbiz.de/10011523761
Saved in:
8
Impacts of retail brand personality and self-congruity on store loyalty : the moderating role of gender
Das, Gopal
- In:
Journal of retailing and consumer services
21
(
2014
)
2
,
pp. 130-138
Persistent link: https://www.econbiz.de/10010338596
Saved in:
9
Linkages of retailer awareness, retailer association, retailer perceived quality and retailer loyalty with purchase intention : a study of Indian food retail brands
Das, Gopal
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 284-292
Persistent link: https://www.econbiz.de/10010348757
Saved in:
10
From brands in general to retail brands : a review and future agenda for brand personality mearsurement
Das, Gopal
;
Datta, Biplab
;
Guin, Kalyan Kumar
- In:
The marketing review
12
(
2012
)
1
,
pp. 91-106
Persistent link: https://www.econbiz.de/10009549375
Saved in:
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