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~person:"Das, Gopal"
~subject:"Brand image"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Service quality
Consumer behaviour
39
Konsumentenverhalten
39
Einzelhandel
16
Retail trade
16
Beziehungsmarketing
13
Relationship marketing
13
Markenimage
11
Brand management
7
India
7
Indien
7
Markenführung
7
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5
Online-Handel
5
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5
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purchase intention
4
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3
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Das, Gopal
Han, Heesup
48
Diamantopoulos, Adamantios
27
Loureiro, Sandra Maria Correia
26
Mattila, Anna S.
25
Phau, Ian
25
Bang, Nguyen
21
Jang, Soocheong
21
Prentice, Catherine
21
Sreejesh, S.
21
Japutra, Arnold
20
Sarkar, Abhigyan
19
Guzman, Francisco
18
Melewar, T. C.
18
Hollebeek, Linda D.
17
Hyun, Sunghyup Sean
17
Park, Jungkun
16
Paul, Justin
16
Balaji, M. S.
15
Bilgihan, Anil
15
Ekinci, Yuksel
15
Line, Nathaniel D.
15
Wong, IpKin Anthony
15
Hanks, Lydia
14
Johnson, Lester W.
14
Lee, Seonjeong
14
Liu, Chih-Hsing
14
McColl-Kennedy, Janet R.
14
Sarkar, Juhi Gahlot
14
Fetscherin, Marc
13
Gierl, Heribert
13
Gursoy, Dogan
13
Gong, Taeshik
12
Klaus, Philipp
12
Pelsmacker, Patrick de
12
Prybutok, Victor R.
12
Quach, Sara
12
Roy, Sanjit
12
Sharma, Piyush
12
Veloutsou, Cleopatra
12
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Journal of retailing and consumer services
3
Journal of business research : JBR
2
Asia Pacific journal of marketing and logistics
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of retail & distribution management
1
Journal of fashion marketing and management
1
Journal of strategic marketing
1
The marketing review
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ECONIS (ZBW)
12
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1
Preference for partner or servant brand roles depends on consumers' power distance belief
Van Esch, Patrick
;
Cui, Yuanyuan
;
Sledge, April
;
Das, Gopal
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014302557
Saved in:
2
Does brand experience translate into brand commitment? : a mediated-moderation model of brand passion and perceived brand ethicality
Das, Gopal
;
Agarwal, James
;
Malhotra, Naresh K.
; …
- In:
Journal of business research : JBR
95
(
2019
),
pp. 479-490
Persistent link: https://www.econbiz.de/10011980380
Saved in:
3
E-tailer personality and behavorial intentions : the application of self-congruity theory
Das, Gopal
;
Khatwani, Gaurav
- In:
Journal of strategic marketing
26
(
2018
)
4
,
pp. 283-297
Persistent link: https://www.econbiz.de/10011903276
Saved in:
4
A measure of medical tourism destination brand equity
Das, Gopal
;
Mukherjee, Srabanti
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
1
,
pp. 104-128
Persistent link: https://www.econbiz.de/10011563862
Saved in:
5
Antecedents and consequences of trust : an e-tail branding perspective
Das, Gopal
- In:
International journal of retail & distribution management
44
(
2016
)
7
,
pp. 713-730
Persistent link: https://www.econbiz.de/10011595575
Saved in:
6
Linkages between brand parity, coupon proneness, sales proneness, brand trust and purchase decision involvement : an empirical check
Bhardwaj, Preshth
;
Das, Gopal
;
Khare, Arpita
- In:
International journal of electronic marketing and …
6
(
2015
)
3
,
pp. 194-213
Persistent link: https://www.econbiz.de/10011523761
Saved in:
7
Impact of store attributes on consumer-based retailer equity : an exploratory study of department retail stores
Das, Gopal
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 188-204
Persistent link: https://www.econbiz.de/10011326829
Saved in:
8
Impacts of retail brand personality and self-congruity on store loyalty : the moderating role of gender
Das, Gopal
- In:
Journal of retailing and consumer services
21
(
2014
)
2
,
pp. 130-138
Persistent link: https://www.econbiz.de/10010338596
Saved in:
9
Linkages of retailer personality, perceived quality and purchase intention with retailer loyalty : a study of Indian non-food retailing
Das, Gopal
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 407-414
Persistent link: https://www.econbiz.de/10010348744
Saved in:
10
Linkages of retailer awareness, retailer association, retailer perceived quality and retailer loyalty with purchase intention : a study of Indian food retail brands
Das, Gopal
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 284-292
Persistent link: https://www.econbiz.de/10010348757
Saved in:
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