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~person:"Karjaluoto, Heikki"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Beziehungsmarketing"
~type_genre:"Article in journal"
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Search: "Customer relationship management"
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Beziehungsmarketing
Relationship marketing
47
Consumer behaviour
32
Konsumentenverhalten
32
Brand management
27
Markenführung
27
Brand image
16
Markenimage
16
Social Web
16
Social web
16
Customer satisfaction
15
Kundenzufriedenheit
15
Internet marketing
12
Online-Marketing
12
Brand
10
Markenartikel
10
Dienstleistungsqualität
8
Service quality
8
Customer engagement
7
Viral marketing
7
Virales Marketing
7
Customer integration
6
Kundenintegration
6
social media
5
Brand loyalty
4
Confidence
4
Einzelhandel
4
Markentreue
4
Online retailing
4
Online-Handel
4
Retail trade
4
Vertrauen
4
Airline
3
B-to-B-Marketing
3
Betriebliche Wertschöpfung
3
Business-to-business marketing
3
Customer value
3
E-commerce
3
Electronic Commerce
3
Emotion
3
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Undetermined
33
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3
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Article
46
Book / Working Paper
1
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
47
Aufsatz im Buch
6
Book section
6
Collection of articles of several authors
1
Conference paper
1
Konferenzbeitrag
1
Sammelwerk
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Language
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English
47
Author
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Karjaluoto, Heikki
Loureiro, Sandra Maria Correia
Han, Heesup
53
Kumar, V.
48
Hollebeek, Linda D.
42
Mattila, Anna S.
37
Gil Saura, Irene
35
Verhoef, Peter C.
35
Prentice, Catherine
31
Smith, Alan D.
31
Palmatier, Robert W.
30
Svensson, Göran
30
Homburg, Christian
29
Herrmann, Andreas
27
Bruhn, Manfred
26
Agnihotri, Raj
24
Grewal, Dhruv
24
Hyun, Sunghyup Sean
24
Walsh, Gianfranco
24
Bang, Nguyen
23
Klaus, Philipp
23
Thaichon, Park
23
Vrontis, Demetris
23
Huber, Frank
22
Rather, Raouf Ahmad
22
Evanschitzky, Heiner
21
Quach, Sara
21
Ruyter, Ko de
21
Wong, IpKin Anthony
21
Balaji, M. S.
20
Harrigan, Paul
20
Kumar, Vikas
20
Wieseke, Jan
20
Khan, Imran
19
Sesé, F. Javier
19
So, Kevin Kam Fung
19
Ahn, Jiseon
18
Casidy, Riza
18
Gustafsson, Anders
18
Kim, Wansoo
18
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Journal of promotion management : innovations in planning and applied research
7
Journal of retailing and consumer services
5
International journal of hospitality management
2
International journal of retail and distribution management
2
Journal of service management
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The international review of retail, distribution and consumer research
2
The journal of brand management : an international journal
2
Business process management journal
1
Business strategy and the environment
1
Cogent business & management
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of electronic customer relationship management : IJECRM
1
International journal of electronic finance : IJEF
1
International journal of wine business research : IJWBR
1
Journal of customer behaviour
1
Journal of financial services marketing : JFSM
1
Journal of hospitality marketing & management
1
Journal of interactive marketing
1
Journal of international marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of service theory and practice : JSTP
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
Marketing intelligence & planning
1
Telecommunications policy : the international journal of digital economy, data sciences and new media
1
The journal of business & industrial marketing
1
The journal of product & brand management
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
47
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1
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47
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1
Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo
;
Karjaluoto, Heikki
;
Taiminen, Kimmo
; …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10014233467
Saved in:
2
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
3
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
4
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
5
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
6
Mind, service quality, relationship with airlines
Prentice, Catherine
;
Hsiao, Aaron
;
Wang, Xuequn
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014303192
Saved in:
7
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
8
Understanding the role of social media content in brand loyalty : a meta-analysis of user-generated content versus firm-generated content
Tyrväinen, Olli
;
Karjaluoto, Heikki
;
Ukpabi, Dandison
- In:
Journal of interactive marketing
58
(
2023
)
4
,
pp. 400-413
Persistent link: https://www.econbiz.de/10014425176
Saved in:
9
Negative eWOM and perceived credibility : a potent mix in consumer relationships
Izogo, Ernest Emeka
;
Jayawardhena, Chanaka
;
Karjaluoto, …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 149-169
Persistent link: https://www.econbiz.de/10013552690
Saved in:
10
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
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