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~person:"Kumar, V."
~person:"Mattila, Anna S."
~person:"Wiedmann, Klaus-Peter"
~subject:"Marketing management"
~type_genre:"Article in journal"
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Search: subject:"customer relationship management"
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Marketing management
Beziehungsmarketing
95
Relationship marketing
95
Consumer behaviour
49
Konsumentenverhalten
49
Customer satisfaction
26
Kundenzufriedenheit
26
Customer value
22
Kundenwert
22
Dienstleistungsqualität
20
Service quality
20
Beschwerdemanagement
12
Complaint management
12
Marketingmanagement
11
USA
10
United States
10
Kundenbindungsprogramm
8
Loyalty program
8
customer lifetime value
7
Brand management
6
Corporate Social Responsibility
6
Corporate social responsibility
6
Customer engagement
6
Customer service
6
Kundenservice
6
Markenführung
6
Customer integration
5
Firm performance
5
Gastronomie
5
Kundenintegration
5
Lieferantenmanagement
5
Measurement
5
Messung
5
Restaurant industry
5
Supplier relationship management
5
Theorie
5
Theory
5
Unternehmenserfolg
5
customer engagement
5
customer relationship management
5
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Article
11
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Article in journal
Aufsatz in Zeitschrift
11
Aufsatz im Buch
4
Book section
4
Festschrift
2
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1
Case study
1
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Language
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English
9
German
2
Author
All
Kumar, V.
Mattila, Anna S.
Wiedmann, Klaus-Peter
Terho, Harri
9
Palmatier, Robert W.
7
Verhoef, Peter C.
7
Casidy, Riza
5
Vrontis, Demetris
5
Eisingerich, Andreas B
4
Grönroos, Christian
4
Ko, Eunju
4
Ko, Wai Wai
4
Laukkanen, Tommi
4
Liu, Gordon
4
Ngo, Liem Viet
4
O'Cass, Aron
4
Petersen, J. Andrew
4
Quach, Sara
4
Thaichon, Paramaporn
4
Tournois, Laurent
4
Šerić, Maja
4
Anber Abraheem Shlash Mohammad
3
Babu, Mujahid Mohiuddin
3
Bauer, Hans H.
3
Butkouskaya, Vera
3
Chen, Jing
3
Conduit, Jodie
3
Donthu, Naveen
3
Eggers, Fabian
3
Eggert, Andreas
3
Fahy, John
3
Finne, Åke
3
Gierl, Heribert
3
Gil Saura, Irene
3
Guo, Chiquan
3
Hollebeek, Linda D.
3
Homburg, Christian
3
Kim, Kyung Hoon
3
Kim, Sang Jin
3
Krafft, Manfred
3
Kureshi, Sonal
3
Melewar, T. C.
3
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Published in...
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Journal of the Academy of Marketing Science
2
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of marketing research : JMR
1
Review of marketing research
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
11
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1
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10
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11
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1
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
2
Visual design, message content, and benefit type : the case of a cause-related marketing campaign
Gao, Yixing
;
Wu, Luorong
;
Shin, Joongwon
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
5
,
pp. 761-779
Persistent link: https://www.econbiz.de/10012230370
Saved in:
3
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
4
Unlocking the power of marketing : understanding the links between customer mindset metrics, behavior, and profitability
Petersen, J. Andrew
;
Kumar, V.
;
Polo-Redondo, Yolanda
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 813-836
Persistent link: https://www.econbiz.de/10011924769
Saved in:
5
Unprofitable cross-buying : evidence from consumer and business markets
Shah, Denish
;
Kumar, V.
;
Qu, Yingge
;
Chen, Sylia
- In:
Journal of marketing
76
(
2012
)
3
,
pp. 78-95
Persistent link: https://www.econbiz.de/10009778037
Saved in:
6
Social coupons as a marketing strategy : a multifaceted perspective
Kumar, V.
;
Rajan, Bharat
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
1
,
pp. 120-136
Persistent link: https://www.econbiz.de/10009507838
Saved in:
7
Looking through the marketing lens : my journey so far ...
Kumar, V.
-
2011
Persistent link: https://www.econbiz.de/10009270384
Saved in:
8
Reversing the logic : the path to profitability through relationship marketing
Kumar, V.
;
Dalla Pozza, Ilaria
;
Petersen, J. Andrew
; …
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
2
,
pp. 147-156
Persistent link: https://www.econbiz.de/10003847126
Saved in:
9
Der Wert der Mundpropaganda
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
2
,
pp. 56-66
Persistent link: https://www.econbiz.de/10003621371
Saved in:
10
How valuable is word of mouth? : identify the customers who bring in the most referrals ; then capitalize on that knowledge
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard business review : HBR
85
(
2007
)
10
,
pp. 139-146
Persistent link: https://www.econbiz.de/10003550617
Saved in:
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