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Search: subject:"Identity salience"
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Konsumentenverhalten
Identity salience
16
Personality psychology
13
Persönlichkeitspsychologie
13
Consumer behaviour
10
identity salience
5
Corporate culture
4
Unternehmenskultur
4
Advertising appeals
3
Familie-Beruf
3
Social psychology
3
Sozialpsychologie
3
Work-life balance
3
Advertising
2
Advertising effects
2
Beziehungsmarketing
2
Boundary theory
2
Brand image
2
Gender
2
Geschlecht
2
Markenimage
2
Media context
2
National identity
2
Relationship marketing
2
Werbewirkung
2
Werbung
2
awareness campaigns
2
breast cancer vulnerability
2
gender identity salience
2
Agency
1
Altruism
1
Altruismus
1
Arbeitsgruppe
1
Artificial intelligence
1
Benefit association
1
Boundary permeability
1
Bourdieu
1
Brand identity salience
1
Brand management
1
Brand prominence
1
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10
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1
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English
10
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Alon, Anat Toder
1
Atewologun, Doyin
1
Bareket-Bojmel, Liad
1
Boenigk, Silke
1
Carvalho, Sergio W.
1
Dowell, David
1
Ha, Sejin
1
Han, Dahee
1
Helmig, Bernd
1
Kettle, Keri L.
1
Kim, Claire Heeryung
1
Kleinschafer, Jodie
1
Liu, Xinyi
1
Lu, Yue
1
Luna, David
1
Mantonakis, Antonia
1
Morrison, Mark D.
1
Shuv-Ami, Avichai
1
Stoel, Leslie
1
Su, Chenting
1
Yang, Defeng
1
Zhang, Zhe
1
Zhu, Wenting
1
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Journal of business research : JBR
3
Asia marketing journal
1
Gender in management : an international journal
1
International journal of sports marketing & sponsorship
1
International review on public and non-profit marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of service research : JSR
1
The service industries journal
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ECONIS (ZBW)
10
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1
The asymmetric effects of
identity
salience
on judgement : the role of valence and attribute congruence
Han, Dahee
;
Kim, Claire Heeryung
- In:
Asia marketing journal
25
(
2023
)
2
,
pp. 84-98
Persistent link: https://www.econbiz.de/10014384084
Saved in:
2
Look for the signature : using personal signatures as extrinsic cues promotes identity-congruent behavior
Kettle, Keri L.
;
Mantonakis, Antonia
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014535959
Saved in:
3
Consumers' preference for brand prominence in the context of identity-based consumption for self versus for others : the role of self-construal
Zhang, Zhe
;
Liu, Xinyi
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
4
,
pp. 530-553
Persistent link: https://www.econbiz.de/10013415456
Saved in:
4
The positive and negative impacts of social and personal self-categorizations on sport fans' experience
Alon, Anat Toder
;
Shuv-Ami, Avichai
;
Bareket-Bojmel, Liad
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
3
,
pp. 572-593
Persistent link: https://www.econbiz.de/10013370343
Saved in:
5
The importance of the service encounter in influencing
identity
salience
and volunteering behavior in the cultural sector
Kleinschafer, Jodie
;
Morrison, Mark D.
;
Dowell, David
- In:
International review on public and non-profit marketing
15
(
2018
)
4
,
pp. 455-474
Persistent link: https://www.econbiz.de/10011956158
Saved in:
6
Why do donors donate? : examining the effects of organizational identification and
identity
salience
on the relationships among satisfaction, loyalty, and donation behavior
Boenigk, Silke
;
Helmig, Bernd
- In:
Journal of service research : JSR
16
(
2013
)
4
,
pp. 533-548
Persistent link: https://www.econbiz.de/10010203502
Saved in:
7
Going green : how different advertising appeals impact green consumption behavior
Yang, Defeng
;
Lu, Yue
;
Zhu, Wenting
;
Su, Chenting
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2663-2675
Persistent link: https://www.econbiz.de/10011399668
Saved in:
8
Effects of national
identity
salience
on responses to ads
Carvalho, Sergio W.
;
Luna, David
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1026-1034
Persistent link: https://www.econbiz.de/10010364050
Saved in:
9
Designing loyalty programs that matter to customers
Ha, Sejin
;
Stoel, Leslie
- In:
The service industries journal
34
(
2014
)
6
,
pp. 495-514
Persistent link: https://www.econbiz.de/10010379347
Saved in:
10
Sites of intersectional
identity
salience
Atewologun, Doyin
- In:
Gender in management : an international journal
29
(
2014
)
5
,
pp. 277-290
Persistent link: https://www.econbiz.de/10010388956
Saved in:
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