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Marketing
Marketing department
6
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5
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Marketingmanagement
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Gök, Osman
2
Peker, Sinem
2
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Enke, Margit
1
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1
Fürst, Andreas
1
Gabrielsson, Mika
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Journal of the Academy of Marketing Science
3
Journal of marketing
2
Baltic Journal of Economic Studies
1
European journal of marketing
1
European management journal
1
International journal of innovation management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of service management
1
Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
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ECONIS (ZBW)
12
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1
The role of marketing in new ventures : How marketing activities should be organized in firms’ infancy
Fürst, Andreas
;
Gabrielsson, Mika
;
Gabrielsson, Peter
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 966-989
Persistent link: https://www.econbiz.de/10014336038
Saved in:
2
The effect of
marketing
department
power on investor responses to announcements of AI-embedded new product innovations
Padigar, Manjunath
;
Pupovac, Ljubomir
;
Sinha, Ashish
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1277-1298
Persistent link: https://www.econbiz.de/10013463926
Saved in:
3
Can the
marketing
department
benefit from socially responsible marketing activities? : the role of legitimacy and customers' interest in social responsibility
Özturan, Peren
;
Grinstein, Amir
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 400-441
Persistent link: https://www.econbiz.de/10013173435
Saved in:
4
The impact of marketing’s innovation-related capabilities on a firm’s innovation performance
Gök, Osman
;
Peker, Sinem
- In:
International journal of innovation management
24
(
2020
)
6
,
pp. 2050054-1-2050054-31
Persistent link: https://www.econbiz.de/10012271545
Saved in:
5
Chief marketing officers and firm performance : a multinational perspective on the value relevance of the chief marketer
Nikolov, Atanas
;
Peev, Plamen
;
Miletkov, Mihail
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10013177325
Saved in:
6
Creation of the image and brand of the enterprise on the basis of marketing as a philosophy of management
Raiko, Diana
;
Cherepanova, Viktoriia
- In:
Baltic Journal of Economic Studies
5
(
2019
)
2
,
pp. 191-205
Persistent link: https://www.econbiz.de/10012201008
Saved in:
7
Quantitative research on the concept of marketing assimilation and operationalization by local organizations in practice
Zait, Luminita
- In:
Studies and scientific researches / Economics edition / …
21
(
2015
),
pp. 161-173
Persistent link: https://www.econbiz.de/10011800276
Saved in:
8
With power comes responsibility : how powerful marketing departments can help prevent myopic management
Srinivasan, Raji
;
Ramani, Nandini
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 108-125
Persistent link: https://www.econbiz.de/10012176004
Saved in:
9
The
marketing
department
's reputation in the firm
Gök, Osman
;
Peker, Sinem
;
Hacioglu, Gungor
- In:
European management journal
33
(
2015
)
5
,
pp. 366-380
Persistent link: https://www.econbiz.de/10011410642
Saved in:
10
Marketing
department
power and firm performance
Feng, Hui
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011372426
Saved in:
1
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