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1,326
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1
The effects of direct-to-consumer
advertising
of pharmaceuticals on adherence
Cardon, James H.
;
Showalter, Mark H.
- In:
Applied economics
47
(
2015
)
49/51
,
pp. 5432-5444
Persistent link: https://www.econbiz.de/10011341789
Saved in:
2
Modelling the effects of promotion expenditures on sales of pharmaceuticals
Wieringa, Jaap E.
;
Leeflang, Peter
- In:
Applied economics
45
(
2013
)
22/24
,
pp. 3389-3399
Persistent link: https://www.econbiz.de/10010345405
Saved in:
3
Influences on sponsorship deals in NASCAR : indirect evidence from time on camera
Rotthoff, Kurt William
;
Depken, Craig A.
;
Groothuis, …
- In:
Applied economics
46
(
2014
)
19/21
,
pp. 2277-2289
Persistent link: https://www.econbiz.de/10010417274
Saved in:
4
Can generic
advertising
alleviate consumer concerns over food scares?
Messer, Kent D.
;
Kaiser, Harry M.
;
Payne, Collin
; …
- In:
Applied economics
43
(
2011
)
10/12
,
pp. 1535-1549
Persistent link: https://www.econbiz.de/10009239367
Saved in:
5
Measuring the effects of
advertising
on green industry sales : a generalized propensity score approach
Li, Yajuan
;
Palma, Marco A.
;
Hall, Charles R.
; …
- In:
Applied economics
51
(
2019
)
12
,
pp. 1303-1318
Persistent link: https://www.econbiz.de/10012196540
Saved in:
6
The effects of
advertising
on resale price maintenance
Chen, Miao-ling
;
Chen, Guan-ru
- In:
Applied economics
39
(
2007
)
4/6
,
pp. 453-459
Persistent link: https://www.econbiz.de/10003461747
Saved in:
7
Measuring and testing
advertising
-induced rotation in the demand curve
Zheng, Yuqing
;
Kinnucan, Henry W.
;
Kaiser, Harry M.
- In:
Applied economics
42
(
2010
)
13/15
,
pp. 1601-1614
Persistent link: https://www.econbiz.de/10008737432
Saved in:
8
The US National Tobacco Settlement : the effects of
advertising
and price changes on cigarette consumption
Keeler, Theodore E.
;
Hu, Teh-wei
;
Ong, Michael
;
Sung, …
- In:
Applied economics
36
(
2004
)
15
,
pp. 1623-1629
Persistent link: https://www.econbiz.de/10002158987
Saved in:
9
Advertising
as special service provision under non-price vertical restraints : exclusive territories in beer distribution
Mixon, Franklin G.
- In:
Applied economics
28
(
1996
)
4
,
pp. 433-439
Persistent link: https://www.econbiz.de/10001197851
Saved in:
10
How store format choices and market structure affect agglomeration economies and
competition
among chain stores in the US supermarket industry
Ahn, Dae-Yong
- In:
Applied economics
51
(
2019
)
51
,
pp. 5594-5608
Persistent link: https://www.econbiz.de/10012197260
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