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Role of gender differences on individuals' responses to electronic word-of-mouth in social interactions
Sun, Jonghak; Song, Seokwoo; House, Deanna; Kwon, Mintaek - In: Applied economics 51 (2019) 28, pp. 3001-3014
Persistent link: https://www.econbiz.de/10012196776
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Brand price differentials in retail distribution : product quality and service quality
Mañez Castillejo, Juan A.; Moner Colonques, Rafael; … - In: Applied economics 48 (2016) 58/60, pp. 5749-5760
Persistent link: https://www.econbiz.de/10011772192
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Social media sentiments and firm value
Benjamin, Samuel Jebaraj; Biswas, Pallab Kumar; … - In: Applied economics 54 (2022) 26, pp. 2983-2997
Persistent link: https://www.econbiz.de/10013171176
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Does Twitter chatter matter? : online reviews and box office revenues
Vujić, Sunčica; Zhang, Xiaoyu - In: Applied economics 50 (2018) 34/35, pp. 3702-3717
Persistent link: https://www.econbiz.de/10012059405
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How to gain image and positioning on social media : Spanish agribusiness firm image and position on social media
Carpio, Deiyalí A.; Fernandez, Alberta; Urbano, Beatriz - In: Applied economics 52 (2020) 21, pp. 2280-2291
Persistent link: https://www.econbiz.de/10012197695
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The value relevance of brand valuation
Bagna, Emanuel; Dicuonzo, Grazia; Perrone, Andrea; … - In: Applied economics 49 (2017) 58, pp. 5865-5876
Persistent link: https://www.econbiz.de/10011845829
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Casual bettors and sentiment bias in NBA and NFL betting
Feddersen, Arne; Humphreys, Brad R.; Soebbing, Brian P. - In: Applied economics 52 (2020) 53, pp. 5797-5806
Persistent link: https://www.econbiz.de/10012308325
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The more others care, the more you share? : social contagion as a stardom trigger of social media superstars
Jung, Christopher; Nüesch, Stephan - In: Applied economics 51 (2019) 9, pp. 881-888
Persistent link: https://www.econbiz.de/10012196482
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Identifying multidimensional effects of online reviews on consumers' automobile purchase behaviours in China : linking observational learning with economic outcomes
Zhao, Kai; Zhao, Jinkai; Yuan, Xiaoling; Jiang, Yonghong; … - In: Applied economics 56 (2024) 5, pp. 537-557
Persistent link: https://www.econbiz.de/10014440093
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How do advertised brands benefit from private labels? : an application of rational expectations models
Chen, Guan-ru - In: Applied economics 46 (2014) 22/24, pp. 2891-2902
Persistent link: https://www.econbiz.de/10010417137