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~isPartOf:"Asia Pacific journal of marketing and logistics"
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
45
Journal of retailing and consumer services
36
The journal of product & brand management
34
MPRA Paper
29
The journal of brand management : an international journal
28
International journal of hospitality management
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Marketing letters : a journal of research in marketing
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9
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The IUP journal of brand management : IJBRM
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Cogent Business & Management
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Customer engagement : contemporary issues and challenges
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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International journal of contemporary hospitality management
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Journal of Agricultural and Applied Economics
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ECONIS (ZBW)
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1
Consideration set size, variety seeking and the satisfaction-repurchase loyalty relationship at a product category level
Ho Huy Tuu
;
Olsen, Svein O.
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
4
,
pp. 590-613
Persistent link: https://www.econbiz.de/10010127935
Saved in:
2
A fresh look at the role of switching cost in influencing customer loyalty : empirical investigation using structural equation modelling analysis
Ram, Jiwat
;
Wu, Ming-Lu
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
4
,
pp. 616-633
Persistent link: https://www.econbiz.de/10011622557
Saved in:
3
The evolution of fan kingdom : the rising, expansion, and challenges of human brands
Huang, Stephen Chi-Tsun
;
Juang, Tsui-Ju
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
4
,
pp. 683-708
Persistent link: https://www.econbiz.de/10011622750
Saved in:
4
The impact of country-of-origin image on brand loyalty : evidence from Iran
Esmaeilpour, Fariba
;
Abdolvand, Mohammad Ali
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
4
,
pp. 709-723
Persistent link: https://www.econbiz.de/10011622765
Saved in:
5
The influence of perceived social media marketing activities on brand loyalty : the mediation effect of brand and value consciousness
Ismail, Ahmed Rageh
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 129-144
Persistent link: https://www.econbiz.de/10011613320
Saved in:
6
Devoted to you my love : brand devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
Saved in:
7
The mediating role of customer satisfaction : evidence from the airline industry
Hussain, Rahim
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 234-255
Persistent link: https://www.econbiz.de/10011562904
Saved in:
8
Are Indian consumers brand conscious? : insights for global retailers
Mukherjee, Arpita
;
Satija, Divya
;
Goyal, Tanu M.
; …
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
3
,
pp. 482-499
Persistent link: https://www.econbiz.de/10009577066
Saved in:
9
Xpressions of generation Y : perceptions of the mobile phone service industry in Pakistan
Rahman, Salma
;
Azhar, Sarwar
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
1
,
pp. 91-107
Persistent link: https://www.econbiz.de/10008905957
Saved in:
10
A qualitative inquiry of multi-brand loyalty : some propositions and implications for mobile phone service providers
Farzana Quoquab
;
Norjaya Mohd. Yasin
;
Rozhan Abu Dardak
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
2
,
pp. 250-271
Persistent link: https://www.econbiz.de/10010349420
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