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Chinese consumers' perception of hypermarket store image
Chang, En-chi; Luan, Bo - In: Asia Pacific journal of marketing and logistics 22 (2010) 4, pp. 512-527
Persistent link: https://www.econbiz.de/10008738304
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When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong; Choi, Beomjoon; Lee, Kyogu - In: Asia Pacific journal of marketing and logistics 35 (2023) 8, pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
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The impact of AI-powered technologies on aesthetic, cognitive and affective experience dimensions : a connected store experiment
El Abed, Mehdi; Castro-Lopez, Adrian - In: Asia Pacific journal of marketing and logistics 36 (2024) 3, pp. 715-735
Persistent link: https://www.econbiz.de/10014486773
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Impact of religion on the effectiveness of the promotional aspect of product packages in Muslim countries
Almossawi, Mohammed M. - In: Asia Pacific journal of marketing and logistics 26 (2014) 5, pp. 687-706
Persistent link: https://www.econbiz.de/10010462613
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Special issue: Advertising and promotion in "new" Asia
Fam, Kim Shyan (contributor) - 2009
Persistent link: https://www.econbiz.de/10003849964
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Influence of price perception and shopping motives on Indian consumer' attitude towards retailer promotions in malls
Khare, Arpita; Achtani, Dhiren; Khattar, Manish - In: Asia Pacific journal of marketing and logistics 26 (2014) 2, pp. 272-295
Persistent link: https://www.econbiz.de/10010349412
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Neuropsychological responses of consumers to promotion strategies and the decision to buy sports products
Izadi, Behzad; Ghaedi, Ali; Ghasemian, Mohammadreza - In: Asia Pacific journal of marketing and logistics 34 (2022) 6, pp. 1203-1221
Persistent link: https://www.econbiz.de/10013391017
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Effects of quantity promotional frames on inaction inertia
Liu, Hsin-Hsien; Chou, Hsuan-Yi - In: Asia Pacific journal of marketing and logistics 34 (2022) 7, pp. 1416-1435
Persistent link: https://www.econbiz.de/10013391095
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Sales promotion : the role of equity sensitivity
Fam, Kim Shyan; Richard, James E.; McNeill, Lisa S.; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 9, pp. 1827-1848
Persistent link: https://www.econbiz.de/10013391139
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In-store marketing : a strategic perspective
Fam, Kim Shyan; Merrilees, Bill; Richard, James E.; … - In: Asia Pacific journal of marketing and logistics 23 (2011) 2, pp. 165-176
Persistent link: https://www.econbiz.de/10009153421