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Essentials of marketing : a ma...
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Business horizons
Journal of business research : JBR
355
Industrial marketing management : the international journal for industrial and high-tech firms
303
SpringerLink / Bücher
259
Journal of strategic marketing
205
Journal of marketing management : MM
170
European journal of marketing : EJM
158
Journal of the Academy of Marketing Science
156
European Journal of Marketing
140
Europäische Hochschulschriften / 5
137
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120
The journal of business & industrial marketing
116
Marketing theory
112
Journal of marketing communications
108
Marketing Intelligence & Planning
97
Marketing intelligence & planning
96
Journal of historical research in marketing
95
Gabler Edition Wissenschaft
91
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
83
Journal of retailing and consumer services
79
Springer eBook Collection
78
Springer eBook Collection / Business and Economics
72
Journal of macromarketing : examining the interactions among markets, marketing, and society
67
Marketing : ZFP ; journal of research and management
67
Lehrbuch
65
Journal of marketing research : JMR
64
Management science : journal of the Institute for Operations Research and the Management Sciences
64
AMS review : official publication of the Academy of Marketing Science
61
The journal of brand management : an international journal
61
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
59
The marketing review
58
International marketing review
52
Journal of advertising research
52
Journal of business economics : JBE
49
Psychology & marketing
48
Asia Pacific journal of marketing and logistics
47
Legends in marketing
47
Marketing letters : a journal of research in marketing
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Journal of global marketing
45
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ECONIS (ZBW)
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1
The marketing concept in perspective
McGee, Lynn W.
;
Spiro, Rosann L.
- In:
Business horizons
31
(
1988
)
3
,
pp. 40-45
Persistent link: https://www.econbiz.de/10003622258
Saved in:
2
Limits to growing customer value : being squeezed between the past and the future
Logman, Marc
- In:
Business horizons
56
(
2013
)
5
,
pp. 655-664
Persistent link: https://www.econbiz.de/10010125808
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3
Social media: the new hybrid element of the promotion mix
Mangold, W. Glynn
;
Faulds, David J.
- In:
Business horizons
52
(
2009
)
4
,
pp. 357-365
Persistent link: https://www.econbiz.de/10003865696
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4
A brand is forever! : a framework for revitalizing declining and dead brands
Thomas, Sunil
;
Kohli, Chiranjeev
- In:
Business horizons
52
(
2009
)
4
,
pp. 377-386
Persistent link: https://www.econbiz.de/10003865702
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5
The fairyland of Second Life : virtual social worlds and how to use them
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
52
(
2009
)
6
,
pp. 563-572
Persistent link: https://www.econbiz.de/10003905835
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6
Users of the world, unite! : the challenges and opportunities of social media
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
53
(
2010
)
1
,
pp. 59-68
Persistent link: https://www.econbiz.de/10003953180
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7
Stealth marketing as a strategy
Roy, Abhijit
;
Chattopadhyay, Satya P.
- In:
Business horizons
53
(
2010
)
1
,
pp. 69-79
Persistent link: https://www.econbiz.de/10003953181
Saved in:
8
Why pass on viral messages? : Because they connect emotionally
Dobele, Angela
;
Lindgreen, Adam
;
Beverland, Michael
; …
- In:
Business horizons
50
(
2007
)
4
,
pp. 291-304
Persistent link: https://www.econbiz.de/10003494728
Saved in:
9
Gaining strategic marketing advantage
Cravens, David W.
- In:
Business horizons
31
(
1988
)
5
,
pp. 44-54
Persistent link: https://www.econbiz.de/10003519758
Saved in:
10
Strategic forces affecting marketing strategy
Cravens, David W.
- In:
Business horizons
29
(
1986
)
5
,
pp. 77-86
Persistent link: https://www.econbiz.de/10003519771
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