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Why not exploit dual marketing?
Quelch, John A. - In: Business horizons 30 (1987) 1, pp. 52-60
Persistent link: https://www.econbiz.de/10001062642
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More than meets the eye : the functional components underlying influencer marketing
Campbell, Colin L.; Farrell, Justine Rapp - In: Business horizons 63 (2020) 4, pp. 469-479
Persistent link: https://www.econbiz.de/10012287569
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A marketing communications approach for the digital era : managerial guidelines for social media integration
Killian, Ginger; McManus, Kristy - In: Business horizons 58 (2015) 5, pp. 539-549
Persistent link: https://www.econbiz.de/10011349251
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Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh; Kumar, Shivina - In: Business horizons 57 (2014) 2, pp. 225-234
Persistent link: https://www.econbiz.de/10010358724
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Managing the tensions in marketer-influencer relationships
McMullan, Kylie; Laurell, Christofer; Pitt, Leyland F. - In: Business horizons 65 (2022) 5, pp. 559-566
Persistent link: https://www.econbiz.de/10013383184
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Exploring social media use in B2B supply chain operations
Chae, Bongsug; McHaney, Roger; Sheu, Chwen - In: Business horizons 63 (2020) 1, pp. 73-84
Persistent link: https://www.econbiz.de/10012162018
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Users of the world, unite! : the challenges and opportunities of social media
Kaplan, Andreas M.; Haenlein, Michael - In: Business horizons 53 (2010) 1, pp. 59-68
Persistent link: https://www.econbiz.de/10003953180
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Business strategy and the management of digital marketing
Olson, Eric M.; Olson, Kai M.; Czaplewski, Andrew J.; … - In: Business horizons 64 (2021) 2, pp. 285-293
Persistent link: https://www.econbiz.de/10012494591
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The marketing concept in perspective
McGee, Lynn W.; Spiro, Rosann L. - In: Business horizons 31 (1988) 3, pp. 40-45
Persistent link: https://www.econbiz.de/10003622258
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Keeping up with The Joneses : stealth, secrets, and duplicity in marketing relationships
Pehlivan, Ekin; Berthon, Pierre R.; Hughes, Mine Üçok; … - In: Business horizons 58 (2015) 6, pp. 591-598
Persistent link: https://www.econbiz.de/10011392824