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Bae, Joonheui; Koo, Dong-Mo; Mattila, Pekka - In: Journal of global scholars of marketing science : … 26 (2016) 2, pp. 174-184

Persistent link: https://www.econbiz.de/10011572131

Diffusion of moral behavior on a collaborative consumption platform : dual mechanisms of deindividuation and self-presentation

Bae, Joonheui; Kim, Kyung Hoon - In: Journal of global scholars of marketing science : … 33 (2023) 2, pp. 167-185

Persistent link: https://www.econbiz.de/10014251310

Consumers' acceptance of social commerce during COVID-19 lockdown

Sheikh, Zaryab; Ghaffar, Abdul; Islam, Tahir; Sheikh, … - In: Journal of global scholars of marketing science : … 33 (2023) 2, pp. 210-230

Persistent link: https://www.econbiz.de/10014251313

Digital influencer marketing : how message credibility and media credibility affect trust and impulsive buying

Shamim, Komal; Islam, Tahir - In: Journal of global scholars of marketing science : … 32 (2022) 4, pp. 601-626

Persistent link: https://www.econbiz.de/10013415460

The effect of B2B service experience on repurchase intention : focus on roles of organizational agility and customer knowledge sharing

Jang, Seochul; Bae, Joonheui; Kim, Kyung Hoon - In: Journal of global scholars of marketing science : … 32 (2022) 4, pp. 645-659

Persistent link: https://www.econbiz.de/10013415464

The role of service quality in enhancing brand authenticity through the moderation effect of corporate social responsibility (CSR)

Ghaffar, Abdul; Islam, Tahir; Kincl, Tomas; Hakeem, Abdul; … - In: Journal of global scholars of marketing science : … 33 (2023) 3, pp. 475-494

Persistent link: https://www.econbiz.de/10014319623

An exploratory study on the perceived agility by consumers in luxury brand omni-channel

Son, Sang-Chul; Bae, Joonheui; Kim, Kyung Hoon - In: Journal of global scholars of marketing science : … 33 (2023) 1, pp. 154-166

Persistent link: https://www.econbiz.de/10013541974

Predicting luxury purchases : a new comprehensive framework and research roadmap

Al-Issa, Nermain; Dens, Nathalie; Moons, Ingrid; Ali, Omar - In: Cogent business & management 11 (2024) 1, pp. 1-26

The present paper is a systematic review that brings together and systematizes the articles on luxury marketing based on the target segment’s religion. Religion is believed to guide consumers’ judgments and decisions toward luxury. The mainstream marketing literature has not focused properly...

Persistent link: https://www.econbiz.de/10014536205