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The effects of service supply on perceived value proposition under different levels of customer involvement
Song, Hua; Cadeaux, Jack; Yu, Kangkang - In: Industrial marketing management : the international … 54 (2016), pp. 116-128
Persistent link: https://www.econbiz.de/10011478737
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Customer participation in knowledge intensive business services : perceived value outcomes from a dyadic perspective
Mustak, Mekhail - In: Industrial marketing management : the international … 78 (2019), pp. 76-87
Persistent link: https://www.econbiz.de/10012026155
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Assessing value-in-use : a conceptual framework and exploratory study
MacDonald, Emma K.; Wilson, Hugh; Martinez, Veronica; … - In: Industrial marketing management : the international … 40 (2011) 5, pp. 671-682
Persistent link: https://www.econbiz.de/10009273124
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Effective product-service systems : a value-based framework
Kuijken, Bram; Gemser, Gerda; Wijnberg, Nachoem M. - In: Industrial marketing management : the international … 60 (2017), pp. 33-41
Persistent link: https://www.econbiz.de/10011672010
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The effects of customer justice perception and affect on customer citizenship behavior and customer dysfunctional behavior
Yi, Youjae; Gong, Taeshik - In: Industrial marketing management : the international … 37 (2008) 7, pp. 767-783
Persistent link: https://www.econbiz.de/10003781768
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Social media and value co-creation in multi-stakeholder systems : a resource integration approach
Singaraju, Stephen Pragasam; Nguyen, Quan Anh; … - In: Industrial marketing management : the international … 54 (2016), pp. 44-55
Persistent link: https://www.econbiz.de/10011478716
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Rhetoric in customer referencing : fortifying sales arguments in two start-up companies
Ruokolainen, Jari; Aarikka-Stenroos, Leena - In: Industrial marketing management : the international … 54 (2016), pp. 188-202
Persistent link: https://www.econbiz.de/10011478793
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A framework for key account management and revenue management integration
Wang, Xuan Lorna; Brennan, Ross - In: Industrial marketing management : the international … 43 (2014) 7, pp. 1172-1181
Persistent link: https://www.econbiz.de/10010439583
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Customer referencing as business actor engagement behavior : creating value in and beyond triadic settings
Jaakkola, Elina; Aarikka-Stenroos, Leena - In: Industrial marketing management : the international … 80 (2019), pp. 27-42
Persistent link: https://www.econbiz.de/10012064323
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What's in it for me? Capital, value and co-creation practices
Lombardo, Sebastiano; Cabiddu, Francesca - In: Industrial marketing management : the international … 61 (2017), pp. 155-169
Persistent link: https://www.econbiz.de/10011704337