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~isPartOf:"International journal of hospitality management"
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Brand management
103
Markenführung
103
Consumer behaviour
91
Konsumentenverhalten
91
Brand image
79
Markenimage
79
Hotel industry
57
Hotellerie
57
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54
Relationship marketing
54
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34
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King, Ceridwyn
8
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7
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International journal of hospitality management
SpringerLink / Bücher
1,552
Journal of business research : JBR
1,049
The journal of brand management : an international journal
678
Journal of retailing and consumer services
460
The journal of product & brand management
426
Industrial marketing management : the international journal for industrial and high-tech firms
374
Springer eBook Collection
368
Gabler Edition Wissenschaft
354
Springer eBook Collection / Business and Economics
331
Europäische Hochschulschriften / 5
294
Journal of strategic marketing
288
European journal of marketing : EJM
270
Research
255
Psychology & marketing
241
Journal of marketing management : MM
239
Journal of marketing communications
218
Journal of marketing
215
Journal of the Academy of Marketing Science
203
Marketing intelligence & planning
195
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
191
Journal of Product & Brand Management
189
Lehrbuch
184
Asia Pacific journal of marketing and logistics
181
Journal of advertising research
172
Journal of marketing research : JMR
172
European Journal of Marketing
150
The journal of business & industrial marketing
140
Tourism management : research, policies, practice
139
Journal of travel and tourism marketing
134
Marketing letters : a journal of research in marketing
128
Strategic Direction
126
International marketing review
121
Marketing : ZFP ; journal of research and management
117
Journal of global marketing
114
The journal of consumer marketing
113
essentials
113
Hamburger Schriften zur Marketingforschung
107
Innovatives Markenmanagement
107
Journal of fashion marketing and management
106
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ECONIS (ZBW)
148
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1
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148
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date (oldest first)
1
Customer
brand
co-creation behavior and
brand
sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik
;
Lee, Seoki
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
Saved in:
2
Examining the role of wine
brand
love on
brand
loyalty : a multi-country comparison
Drennan, Judy
;
Bianchi, Constanza
;
Cacho-Elizondo, Silvia
; …
- In:
International journal of hospitality management
49
(
2015
),
pp. 47-55
Persistent link: https://www.econbiz.de/10011377622
Saved in:
3
Assessing equivalence of hotel
brand
equity measures in cross-cultural contexts
Oh, Haemoon
;
Hsu, Cathy H. C.
- In:
International journal of hospitality management
36
(
2014
),
pp. 156-166
Persistent link: https://www.econbiz.de/10010239299
Saved in:
4
Enhancing consumer-
brand
relationships on restaurant Facebook fan pages : maximizing consumer benefits and increasing active participation
Kang, Juhee
;
Tang, Liang
;
Fiore, Ann Marie
- In:
International journal of hospitality management
36
(
2014
),
pp. 145-155
Persistent link: https://www.econbiz.de/10010239303
Saved in:
5
Authenticity perceptions,
brand
equity and
brand
choice intention : the case of ethnic restaurants
Lu, Allan Cheng Chieh
;
Gursoy, Dogan
;
Lu, Carol Yirong
- In:
International journal of hospitality management
50
(
2015
),
pp. 36-45
Persistent link: https://www.econbiz.de/10011387951
Saved in:
6
Consumer-based chain restaurant
brand
equity,
brand
reputation, and
brand
trust
Han, Sung Ho
;
Bang, Nguyen
;
Lee, Timothy J.
- In:
International journal of hospitality management
50
(
2015
),
pp. 84-93
Persistent link: https://www.econbiz.de/10011387992
Saved in:
7
Enhancing online
brand
experiences : an application of congruity theory
Lee, Seonjeong
;
Jeong, Miyoung
- In:
International journal of hospitality management
40
(
2014
),
pp. 49-58
Persistent link: https://www.econbiz.de/10010388602
Saved in:
8
Nature-based solutions, mental health, well-being, price fairness, attitude, loyalty, and evangelism for green brands in the hotel context
Sohaib, Muhammad
;
Wang, Yan
;
Iqbal, Kashif
;
Han, Heesup
- In:
International journal of hospitality management
101
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013271319
Saved in:
9
Who spoils the barrel? : negative spillover effect on competitor brands during food crises
Seo, Soobin
;
Jang, Soocheong
- In:
International journal of hospitality management
98
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013198507
Saved in:
10
The effect of perceived error stability,
brand
perception, and relationship norms on consumer reaction to data breaches
Gao, Yixing
;
Zhang, Lu
;
Wei, Wei
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012495061
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