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~isPartOf:"International journal of hospitality management"
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Brand
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International journal of hospitality management
Journal of business research : JBR
322
The journal of brand management : an international journal
293
The journal of product & brand management
198
Journal of retailing and consumer services
171
Journal of marketing research : JMR
155
Journal of marketing
109
SpringerLink / Bücher
91
The Trademark reporter
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Journal of retailing
82
Markenartikel : das Magazin für Markenführung
81
Jahrbuch der Absatz- und Verbrauchsforschung
80
Journal of advertising research
79
Psychology & marketing
78
European journal of marketing : EJM
76
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
75
Europäische Hochschulschriften / 5
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Management science : journal of the Institute for Operations Research and the Management Sciences
58
Journal of the Academy of Marketing Science
52
Business horizons
50
Marketing : ZFP ; journal of research and management
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Asia Pacific journal of marketing and logistics
47
Journal of consumer research : JCR ; an interdisciplinary bimonthly
47
The journal of business : B
45
Marketing intelligence & planning
44
Working paper / National Bureau of Economic Research, Inc.
44
Marketing letters : a journal of research in marketing
42
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
41
International journal of consumer studies
41
Journal of strategic marketing
41
The American economic review
41
The journal of consumer marketing
39
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
Economics letters
37
Journal of marketing communications
37
Journal of fashion marketing and management
36
Journal of consumer affairs : official publication of the American Council on Consumer Interests
35
Journal of international consumer marketing
32
Journal of marketing management : MM
32
European journal of marketing
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ECONIS (ZBW)
34
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1
An examination of the role of booking lead time in consumers’ reactions to online scarcity messages
Song, Myungkeun
;
Noone, Breffni M.
;
Han, Rachel J.
- In:
International journal of hospitality management
77
(
2019
),
pp. 483-491
Persistent link: https://www.econbiz.de/10011988870
Saved in:
2
Examining the role of wine brand love on brand loyalty : a multi-country comparison
Drennan, Judy
;
Bianchi, Constanza
;
Cacho-Elizondo, Silvia
; …
- In:
International journal of hospitality management
49
(
2015
),
pp. 47-55
Persistent link: https://www.econbiz.de/10011377622
Saved in:
3
Price placebo effect in hedonic consumption
Kim, DongHee
;
Jang, Soocheong
- In:
International journal of hospitality management
35
(
2013
),
pp. 306-315
Persistent link: https://www.econbiz.de/10010225776
Saved in:
4
Assessing equivalence of hotel brand equity measures in cross-cultural contexts
Oh, Haemoon
;
Hsu, Cathy H. C.
- In:
International journal of hospitality management
36
(
2014
),
pp. 156-166
Persistent link: https://www.econbiz.de/10010239299
Saved in:
5
Enhancing consumer-brand relationships on restaurant Facebook fan pages : maximizing consumer benefits and increasing active participation
Kang, Juhee
;
Tang, Liang
;
Fiore, Ann Marie
- In:
International journal of hospitality management
36
(
2014
),
pp. 145-155
Persistent link: https://www.econbiz.de/10010239303
Saved in:
6
Authenticity perceptions, brand equity and brand choice intention : the case of ethnic restaurants
Lu, Allan Cheng Chieh
;
Gursoy, Dogan
;
Lu, Carol Yirong
- In:
International journal of hospitality management
50
(
2015
),
pp. 36-45
Persistent link: https://www.econbiz.de/10011387951
Saved in:
7
Consumer-based chain restaurant brand equity, brand reputation, and brand trust
Han, Sung Ho
;
Bang, Nguyen
;
Lee, Timothy J.
- In:
International journal of hospitality management
50
(
2015
),
pp. 84-93
Persistent link: https://www.econbiz.de/10011387992
Saved in:
8
Enhancing online brand experiences : an application of congruity theory
Lee, Seonjeong
;
Jeong, Miyoung
- In:
International journal of hospitality management
40
(
2014
),
pp. 49-58
Persistent link: https://www.econbiz.de/10010388602
Saved in:
9
Nature-based solutions, mental health, well-being, price fairness, attitude, loyalty, and evangelism for green brands in the hotel context
Sohaib, Muhammad
;
Wang, Yan
;
Iqbal, Kashif
;
Han, Heesup
- In:
International journal of hospitality management
101
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013271319
Saved in:
10
Who spoils the barrel? : negative spillover effect on competitor brands during food crises
Seo, Soobin
;
Jang, Soocheong
- In:
International journal of hospitality management
98
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013198507
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